International Business and Emerging Economy Firms: Volume I: Universal Issues and the Chinese Perspective (Palgrave Studies of Internationalization in Emerging Markets)

How do firms from emerging economies strive for the internationalization of their business? This comprehensive two-volume collection tackles this question by taking a closer look at underexplored issues, including bottom of the pyramid (BoP) business models, value creation and co-creation, employee commitment and the ‘born global’ concept. Taking both a geographic and thematic approach to the topic, the first volume addresses universal challenges such as inclusive innovation, the ethics of corporate leadership, and knowledge management, and also places a special emphasis on China. Providing an overview of the strategies and operations involved in internationalizing Chinese firms, this book is an essential read for those researching emerging markets and globalization in general, as well as Asian Business more specifically. Front Matter ....Pages i-xvii International Business and Emerging Economy Firms: Present Characteristics and Future Trends (Marin A. Marinov, Svetla T. Marinova, Jorma A. Larimo, Tiina Leposky)....Pages 1-15 Front Matter ....Pages 17-17 Multinational Enterprise and Inclusive Innovation at the Bottom of the Pyramid: A Systematic Literature Review (Sina Mortazavi, Igor Laine, Anne Quarshie, Juha Väätänen, Suraksha Gupta)....Pages 19-47 The Effect of Emerging Economies Operations on Knowledge Utilization: The Behavior of International Companies as Exaptation and Adaptation (Päivi Aaltonen, Lasse Torkkeli, Maija Worek)....Pages 49-87 Value Co-creation in Multinational Enterprises’ Services Marketing at the Bottom-of-the-Pyramid Markets (Tiina Leposky, Ahmad Arslan, Desislava Dikova)....Pages 89-116 An Ethical Perspective on Corporate Leadership in Emerging Economy Contexts: Setting the Scene for Future Research (Li Thuy Dao)....Pages 117-150 Front Matter ....Pages 151-151 The Power of Prestige: Investigating Employees’ Commitment in Companies Acquired by Chinese Multinational Enterprises in Germany (Katrin Held)....Pages 153-188 A Combinative Perspective on Technology Adoption: A Case Analysis of Blockchain Technology Adoption in the Chinese Financial Industry (Ziwei Zhao, Daojuan Wang, Xianhua Wei)....Pages 189-219 Examining the Importance of Social Media and Other Emerging ICTs in Far Distance Internationalisation: The Case of a Western Exporter Entering China (Øystein Moen, Alex Rialp, Josep Rialp)....Pages 221-251 Back Matter ....Pages 253-259 How do firms from emerging economies strive for the internationalization of their business? This comprehensive two-volume collection tackles this question by taking a closer look at underexplored issues, including bottom of the pyramid (BoP) business models, value creation and co-creation, employee commitment and the 'born global' concept. Volume II examines internationalization from the perspective of European and African firms. It covers an array of pressing issues within Europe including responsible business practices between SMEs from developed and emerging countries, and the impact of psychic distance, while coverage of African firms places a spotlight on under-researched countries such as Tanzania, Zambia and Nigeria. Providing further examination of emerging markets and internationalization processes, this second volume offers a comprehensive guide for all researchers of international business