Intercultural Public Relations : Theories for Managing Relationships and Conflicts with Strategic Publics

Intercultural Public Relations: Theories for Managing Relationships and Conflicts with Strategic Publics develops a coherent framework to unify the theories of public relations and intercultural communication, and, within the framework, examines empirical studies of intercultural interactions.This book follows an intercultural approach, which considers how individuals and entities with dissimilar cultural identities interact and negotiate to solve problems and reach mutually satisfying outcomes. This work provides a theory-driven, empirically supported framework that will inform and guide the research and practices of intercultural public relations. Furthermore, it provides numerous levels of analysis and incorporates the use and challenges of social media. The book examines theories and issues in three integrated processes: Identification of publics Relationship management Conflict resolution These areas represent the most critical functions that public relations contributes to organizational effectiveness: scanning the environment, identifying strategic publics, and building long-term, quality relationships with these publics to reduce costs, gain support, and empower the publics themselves. In doing so, the book adopts simultaneously public-centered and organization-centered perspectives. This unique work will serve as an essential reference for students, practitioners, and scholars in today's global public relations environment. Intercultural Public Relations- Front Cover Intercultural Public Relations Title Page Copyright Page Dedication Contents Acknowledgments Chapter 1: Introduction Background and Context of the Book Current Status and Need for a New Book Content of this Book References PART I: Theoretical Foundations Chapter 2: Foundational Theories in Public Relations Management Strategic Management of Public Relations Strategic Management of Public Relations Programs Environmental Scanning Identification of Publics Development of Messages and Choice of Media/Channels Relationship Management Conflict Management Model of Public Relations Practice Case Illustration of the Strategic Management Model of Public Relations: Countering Violent Extremism Expanded Model References Chapter 3: History and Foundational Theories of Intercultural Communication Part I: History of Intercultural Communication Key Concepts Related to Intercultural Communication Key Intercultural Communication Theories Cultural Identity Theory Methodological Considerations Conclusion References Chapter 4: Conflict Management and Negotiation Defining Conflict Two-Dimensional Conflict Management Models Future Research on a Goals Approach to Conflict Management Negotiation and Its Relation to Conflict Management Current Framework of Public Relations Negotiation Strategies Expanded Model of Intercultural Public Relations Management References PART II: Intercultural Public Relations at Various Levels Chapter 5: Interpersonal Level: Competencies and Practices Importance of Intercultural Communication Competencies Theoretical Frameworks of Intercultural Communication Competencies Competency and Adaptation in Intercultural Public Relations: Practitioners Competency and Adaptation in Intercultural Public Relations: Diverse Publics Competency Building and Training ConclusionIn summary, References Chapter 6: Intra-Organizational Level: Identifying and Communicating with Publics Approaches to Identifying Publics Identifying Publics in Different Stages of Strategic Management of Public Relations Identifying Publics in Intercultural Settings: Influence of the Digital Age Consequences of Public Formation: Effects of Public Types on Outcome Variables Identifying Publics in Intercultural Settings: (Cross-Situational) Antecedents to Public Perceptions and Public Formation Incorporation of Culture in Implementation (Messaging, Messengers, and Channels) Practitioners’ Challenges in Working with Specific Cultural Groups: Pigeonholing References Chapter 7: Intra-Organizational Level: Relationship Management Antecedents to Intercultural Relationship Management Process of Intercultural Relationship Management Outcomes of Strategic Relational Management A Model of Stakeholder Engagement and Relationship Management References Chapter 8: Intra-Organizational Level: Conflict Management and Negotiation Importance of Negotiation and Conflict Management in the Strategic Management of Public Relations Current Theoretical Framework for Intercultural Public Relations Conflict Management Model of Intercultural Conflict Management Integration of Conflict Management in Public Relations References Chapter 9: Organizational Level: Organizational Identity and Identification Defining Organizational Identity Identification with the Organization Identity of the Organization Organizational Identity: Avowed Identities and Intended Images Organizational Identity: Ascribed Images and Reputations Influence of Organizational Identity and Identification on Public Relations Practices References Chapter 10: Social Media Overview of Social Media Use in Public Relations The Effects of Social Media Use on Public Relations Practitioners The Effects of Social Media Use on the Publics Effects of Social Media Use on Organizational Identity Social Media Use and Public Relations Practices Effectiveness of Social Media Use Directions for Future Research References Chapter 11: Conclusions Overarching Intercultural Public Relations Management Model Multiple Players: Both Public- and Organization-Centered Perspectives Multiple Levels Model of Intercultural Competencies and Training Model of Identifying Intercultural Publics Model of Intercultural Relationship Management Model of Conflict Management and Negotiation Practical Contributions References Index "Intercultural Public Relations: Theories for Managing Relationships and Conflicts with Strategic Publics develops a coherent framework to unify the theories of public relations and intercultural communication, and, within the framework, examines empirical studies of intercultural interactions. This book follows an intercultural approach, which considers how individuals and entities with dissimilar cultural identities interact and negotiate to solve problems and reach mutually satisfying outcomes. This work provides a theory-driven, empirically supported framework that will inform and guide the research and practices of intercultural public relations. Furthermore, it provides numerous levels of analysis and incorporates the use and challenges of social media. The book examines theories and issues in three integrated processes: Identification of publicsRelationship management Conflict resolutionThese areas represent the most critical functions that public relations contributes to organizational effectiveness: scanning the environment, identifying strategic publics, and building long-term, quality relationships with these publics to reduce costs, gain support, and empower the publics themselves. In doing so, the book adopts simultaneously public-centered and organization-centered perspectives. This unique work will serve as an essential reference for students, practitioners, and scholars in todays global public relations environment."--Provided by publisher Part 1. Theoretical foundations -- Foundational theories in public relations management -- History and foundational theories of intercultural communication -- Conflict management and negotiation -- Part 2. Intercultural public relations at various levels -- Interpersonal level: competencies and practices -- Intra-organizational level: identifying and communicating with publics -- Intra-organizational level: relationship management -- Intra-organizational level: conflict management and negotiation -- Organizational level: organizational identity -- Social media -- Conclusions Part 1. Theoretical foundations Foundational theories in public relations management History and foundational theories of intercultural communication Conflict management and negotiation Part 2. Intercultural public relations at various levels Interpersonal level: competencies and practices Intra-organizational level: identifying and communicating with publics Intra-organizational level: relationship management Intra-organizational level: conflict management and negotiation Organizational level: organizational identity and identification Social media Conclusions.