Intellectual property valuation, exploitation, and infringement damages 2021 cumulative supplement / Yuridia Caire, Russelll L. Parr

A new edition of the trusted book on intellectual property Intellectual Property simplifies the process of attaching a dollar amount to intellectual property and intangible assets, be it for licensing, mergers and acquisitions, loan collateral, investment purposes, and determining infringement damages. Written by Russell L. Parr, an expert in the valuation/intellectual property field, this book comprehensively addresses IP Valuation, the Exploitation Strategies of Licensing and Joint Ventures, and determination of Infringement Damages. The author explains commonly used strategies for determining the value of intellectual property, as well as methods used to set royalty rates based on investment rates of returns. This book examines the business economics of strategies involving intellectual property licensing and joint ventures, provides analytical models that can be used to determine reasonable royalty rates for licensing and for determining fair equity splits in joint venture arrangements. Key concepts in this book are brought to life by presenting real-world examples of exploitation strategies being used by major corporations. Provides practical tools for and examines the business economics for determining the value intellectual property in licensing and joint venture decisions Presents analytical models for determining reasonable royalty rates for licensing and for determining fair equity splits in joint venture arrangements Provides a detailed discussion about determining intellectual property infringement damages focusing on lost profits and reasonable royalties. Cover Title Page Copyright Contents About the Authors Chapter 31: Cases Where Courts Awarded Ongoing Royalties Royalties Ongoing Royalties Escrow Royalties Sunset Royalties Considerations in Ongoing Royalty Rate Cases WhitServe Godo v. TCL Ericsson v. D‐Link Systems Server Technology v. American Power Conversion Douglas Dynamics v. Buyers Products Co. Telcordia Technologies v. Cisco Systems Carnegie Mellon University v. Marvell Technology WBIP v. Kohler Inguran v. ABS Additional Cases Chapter 32: Notable Cases Dealing with Damages Issues in Past Five Years Patent Design Patent Worldwide Sales Trademark Trade Secret Copyright Additional Awards for Infringement by the Government Chapter 33: Examples of Cases with High Royalties in Past Years Significant Awards in 2020 Centripetal Networks, Inc. v. Cisco Systems, Inc. VirneteX, Inc. v. Apple, Inc. California Institute of Technology v. Broadcom Ltd., Apple, Inc. Juno Therapeutics, Inc., Memorial Sloan Kettering Cancer Center, Sloan Kettering Institute for Cancer Research v. Kite Pharma, Inc. Optis vs. Apple, Inc. United Services Automobile Ass'n. v. Wells Fargo Bank, N.A. Cirba, Inc. d/b/a Densify and Cirba IP, Inc. (collectively “Densify”) v. VMWare, Inc. High‐Award Cases Pre‐2020 Big Tech Big Pharma Additional Awards19 Chapter 34: 2020: The Year of Zoom Chapter A: Accounting Apple, Inc. Apple Products, Services, and Software Valuable IP Is Missing from the Balance Goodwill and Other Intangible Assets Intangibles Are Missing—Vital and Valuable Ones Global Accounting Standards Are No Help Investment Analysis Is Corrupted Improvements Are Not on the Way Certainty Chapter B: Economic Benefit, Timing, and Pattern Economic Life Defined Legal/Contractual Life Indefinite Economic Life Economic Life, Capital Recovery, and Value Capital Recovery Capital Recovery and Market Value Estimating Economic Life Studies of Economic Life Survivor Curve Methods Historical Life Analysis Economic Life of Intangible Assets and Intellectual Property Grouped Intangible Assets Correlative Data Outside Influences Individual Intangible Assets and Intellectual Property Change Is Everywhere Higher and Higher Technology Generation Gap Product/Service Life Economic Life Factors Patents Trade Secrets and Knowhow Economic Life of Technology—Forecasting Forecasting Methodologies Model Growth Patterns S‐Curves in General Summary Chapter C: Royalty Rate Data Technology Royalty Rates Per‐Unit Royalties License Fees Trademark Royalty Rates Champion, Sunice, Robert Trent Jones Chinese Laundry Trademarks Dockers Dockers Golf Garmacci Apparel Girbaud Apparel Nautica®, Vans®, Timberland®, Lee®, and Wrangler® Apparel Bottle Design—“Trinity” Big League Chew Cheese New Leaf Brands Beverage Meineke Mufflers Sonic Fast Food Hawaiian Tropic TapouT XT Nutraceutical Bonefish Grill Coffee Video Games—Golf Pharmaceuticals and Biotechnology Royalty Rates The Parties—Licensing between Corporations Dominates Royalty Rates License Fees Key Technologies Royalty Data Services Chapter D: Risk and Uncertainty Risk versus Uncertainty Decision Analysis and Decision Trees Decision Tree Components and Conventions Monte Carlo Techniques Markov Chains Obtaining Information from Indirect Observation: Shadow Pricing Bayesian Analysis Option Pricing Models Limitations on Rationality in Decision Making: Effects of Perception and Biases on Decision Making Summary Index EULA

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Intellectual Property Is The Foundation Of Value -- Intellectual Properties Defined -- Intangible Assets Defined -- Business Enterprise -- Valuation Principles -- Cost Approach -- Market Approach -- Income Approach, Identifying Economic Benefit -- Risk-adjusted Income -- Valuation Errors -- Early-stage Technology Valuation -- Special Valuation Situations -- Exploitation Strategies -- More On Exploitation Strategies -- Licensing, Negotiations, And Agreements -- Royalty Rates For Licensing -- Use Of The 25% Rule In Valuing Intellectual Property -- Determining A Royalty Rate : An Example -- The Magnitude And Meaning Of Royalty Misreporting -- Patent Aggregators -- University Licensing -- Joint Ventures -- Intellectual Property Audit And Management -- Organizing For The Future -- Transfer Pricing -- Lost Profits -- Entire Market Value Rule -- Royalty Rate And The Georgia-pacific Factors -- Evolving Patent Damages -- Trademark, Copyright, And Trade Secret Damages. Russell L. Parr. Includes Bibliographical References And Index. "This book examines the business economics of strategies involving intellectual property licensing and joint ventures, provides analytical models that can be used to determine reasonable royalty rates for licensing and for determining fair equity splits in joint venture arrangements. Key concepts in this book are brought to life by presenting real-world examples of exploitation strategies being used by major corporations. [This book provides tools for and examines the business economics for determining the value intellectual property in licensing and joint venture decisions, analytical models for determining reasonable royalty rates for licensing and for determining fair equity splits in joint venture arrangements, and discussion about determining intellectual property infringement damages focusing on lost profits and reasonable royalties."-- Provided by publisher Introduction -- Intellectual properties definitions -- Intangible assets definitions -- Business enterprise - Section II : valuation -- Valuation principles -- Cost approach -- Market approach -- Income approach -- Risk adjusted income -- Valuation errors -- Early stage -- Special valuation situations - Section III : exploitation -- Exploitation strategies -- More exploitation strategies -- License negotiations & agreements -- Royalty rates for licensing -- 25% Rule -- Determining a royalty rate : an example -- Monitoring royalty payments -- Patent aggregators -- University licensing -- Joint ventures -- IP audit -- Organizing for the future -- Transfer pricing - Section IV : infringement damages -- Lost profits -- Entire market value rule -- Royalty rate and the Georgia-Pacific factors -- Evolving patent damages -- Trademark, copyright, & trade secret damages Stay informed about the latest developments in US intellectual property law In the latest 2021 Cumulative Supplement to the fifth edition of Intellectual Property: Valuation, Exploitation, and Infringement Damages, readers will find reliable guidance and expert commentary on the latest legislative amendments, the most recent regulatory changes, and the most impactful cases adjudicated in 2020 and 2021 in the US. You???ll explore of-the-moment updates covering critical issues in the valuation, exploitation and infringement of intellectual property written by the expert team behind the celebrated text, Intellectual Property: Valuation, Exploitation, and Infringement Damages.