Intellectual property in the food technology industry : protecting your innnovation

considering The Effort And Funding Devoted To A Company's Success, Understanding Intellectual Property Rights Patents, Trade Secrets, Trademarks, And Licensing Is Essential. Establishing Appropriate Internal Policies From The Outset Can Prevent Companies From Learning A Costly And Painful Lesson In The Courtroom. With Intellectual Property In The Food Technology Industry, Currently The Only Book Of Its Kind Focusing Specifically On The Food Industry, One Will Learn What To Consider Throughout The Various Creative Phases Of A Product's Lifespan From Initial Research And Development Initiatives Through Post-production. Readers Will Have An Understanding Of The Intellectual Property Protections Afforded To U.s. Corporations, Methods To Pro-actively Reduce Potential Problems, And Guidelines For Future Considerations To Reduce Legal Spending, Prevent Ip Theft, And Allow For Greater Profitability From Corporate Innovation And Inventiveness. Front Matter....Pages 1-15 Front Matter....Pages 1-1 Patents....Pages 3-22 Trade Secret Protection....Pages 23-28 Trademarks and Trade Dress....Pages 29-46 Copyrights....Pages 47-57 Domain Names....Pages 59-63 Intellectual Property Issues in Labeling and Marketing....Pages 65-73 Front Matter....Pages 1-1 Seven Basic Steps to Getting Started....Pages 77-86 Deciding Between Patent or Trade Secret Protection....Pages 87-90 Developing and Managing an Intellectual Property Portfolio....Pages 91-98 Enforcement and Infringement of Intellectual Property Rights....Pages 99-111 Licensing Intellectual Property Rights....Pages 113-119 Back Matter....Pages 1-23