Integrating the Packaging and Product Experience in Food and Beverages: A Road-Map to Consumer Satisfaction (Woodhead Publishing Series in Food Science, Technology and Nutrition)

The book brings together research that investigates how people experience products: durable, non-durable, or virtual. In contrast to other books, the present book takes a very broad, possibly all-inclusive perspective, on how people experience products. It thereby bridges gaps between several areas within psychology (e.g. perception, cognition, emotion) and links these areas to more applied areas of science, such as product design, human-computer interaction and marketing. The field of product experience research will include some of the research from four areas: Arts, Ergonomics, Technology, and Marketing. Traditionally, each of these four fields seems to have a natural emphasis on the human (ergonomics and marketing), the product (technology) or the experience (arts). However, to fully understand human product experience, we need to use different approaches and we need to build bridges between these various fields of expertise \*Most comprehensive collection of psychological research behind product design and usability \*Consistenly addresses the 3 components of human-product experience: the human, the product, and the experience \*International contributions from experts in the field. Read more... Content: Preliminary TOC -- Preface -- Introduction (H.N.J. Schifferstein & P. Hekkert) -- Part I: From the human perspective -- IA. Senses -- 1. On the visual appearance of objects (Harold T. Nefs) -- 2. The tactual experience of objects (M.H. Sonneveld and H.N.J. Schifferstein) -- 3. The experience of product sounds (R. van Egmond) -- 4. Taste, smell and chemesthesis in product experience (Armand V. Cardello and Paul Wise) -- 5. Multisensory product experience (H.N.J. Schifferstein and C. Spence) -- IB. Capacities & skills -- 6. Human capability and product design (John Clarkson) -- 7. Connecting design with cognition at work (David D. Woods and Axel Roesler) -- 8. Designing for expertise (Axel Roesler and David D. Woods) -- Part II: From the interaction perspective -- 9. Holistic perspectives on the design of experience (Gerald C. Cpuchik and Michelle C. Hilscher) -- IIA. The aesthetic experience -- 10. Product aesthetics (P. Hekkert and Helmut Leder) -- 11. Aesthetics in interactive products: correlates and consequences of beauty (M. Hassenzahl) -- IIB. The experience of meaning -- 12. Meaning in product use -- a design perspective (Stella Boss and Heimrich Hanis) -- 13. Product expression: bridging the gap between the symbolic and the concrete (T.J.L. van Rompay) -- 14. Semantics: meanings and contexts of artefacts (Klaus Krippendorff and Reinhart Butter) -- IIC. The emotional experience -- 15. Product emotion (P.M.A. Desmet) -- 16. Consumption emotions (Marsha L. Richins) -- IID. Specific experiences and approaches -- 17. Product attachment: design strategies to stimulate the emotional bonding to products (Ruth Mugge, Jan P.L. Schoormans, and Hendrik N.J. Schifferstain) -- 18. Crucial elements of designing for comfort (Peter Vink and MIchiel P. de Looze) -- 19. Co-experience: product experience as social interaction (Katja Battarbee and Ilpo Koskinen) -- 20. Affective meaning: the Kansei Engineering approach (Simon Schutte, Jorgen Eklund, S. Ishihara, and M. Nagamachi) -- Part III: From the product perspective -- IIIA. Digital products -- 21. The useful interface experience: the role and transformation of usability (John M. Carroll and Helena M. Mentis) -- 22. The experience of intelligent products (David Keyson) -- 23. The game experience (Jeroen Jansz) -- IIIB. Non-durables -- 24. Experiencing food products within a physical and social context (Herbert Meiselman) -- 25. The mediating effects of the appearance of nondurable consumer goods and their packaging on consumer behavior (Larry Garber, Eva M. Hyatt, and Unal O. Boya) -- IIIB. Environments -- 26. Office experiences (Christina Bodin Danielsson) -- 27. The shopping experience (Ann Marie Fiore) -- Closing reflections (H.N.J. Schifferstein and P. Hekkert). Part 1. From the human perspective -- A. Senses -- 1. On the visual appearance of objects / Harold T. Nefs -- 2. Tactual experience of objects / Marieke H. Sonneveld and Hendrik N.J. Schifferstein -- 3. The experience of product sounds / René van Egmond -- 4. Taste, smell and chemesthesis in product experience / Armand V. Cardello and Paul M. Wise -- 5. Multisensory product experience / Hendrik N.J. Schifferstein and Charles Spence -- B. Capacities and skills -- 6. Human capability and product design / John Clarkson-- 7. Connecting design with cognition at work / David Woods and Axel Roesler -- 8. Designing for expertise / Axel Roesler and David Woods -- Part 2. From the interaction perspective -- 9. Holistic perspectives on the design of experience / Gerald C. Cupchik and Michelle C. Hilscher -- A. The aesthetic experience -- 10. Product aesthetics / Paul Hekkert and Helmut Leder -- 11. Aesthetics in interactive products: correlates and consequences of beauty -- / Marc Hassenzahl B. The experience of meaning -- 12. Meaning in product use: a design perspective / Stella Boess and Heimrich Kanis -- 13. Product expression: bridging the gap between the symbolic and concrete / Thomas J.L. van Rompay. 14. Semantics: meaning and contexts of artifacts / Klaus Krippendorff and Reinhart Butter -- C. The emotional experience -- 15. Product emotion / Pieter M.A. Desmet -- 16. Consumption emotions / Marsha L. Richins -- D. Specific experiences and approaches -- 17. Product attachment: design strategies to stimulate the emotional bonding to products / Ruth Mugge, Jan P.L. Schoormans and Hendrik N.J. Schifferstein -- 18. Crucial elements of designing for comfort / Peter Vink and Michiel P. DeLooze -- 19. Eco-experience: product experience as social interaction / Katja Battarbee and Ilpo Koskinen -- 20. Affective meaning: the Kansei engineering approach / Simon Schütte, Jorgen Eklund, Shigekazu Ishihara and Mitsuo Nagamachi -- Part 3. From the product perspective A. Digital products -- 21. The useful interface experience: the role and transformation of usability / John M. Carroll and Helena M. Mentis -- 22. The experience of intelligent products / David V. Keyson -- 23. The game experience / Ed S. Tan and Jeroen Jansz -- B. Non-durables -- 24. Experiencing food products within a physical and social context / Herbert L. Meiselman -- 25. The mediating effects of the appearance of nondurable consumer goods and their packaging on consumer behavior / Lawrence L. Garber Jr., Eva M. Hyatt and Ünal Ö. Boya -- C. Environments -- 26. Office experiences / Christina Bodin Danielsson -- 27. The shopping experience / Ann Marie Fiore -- Closing reflections / Hendrik N.J. Schifferstein and Paul Hekkert. Abstract: Brings together research that investigates how people experience products: durable, non-durable, or virtual. This book aims to bridge gaps between several areas within psychology (perception, cognition and emotion) and links these areas to more applied areas of science, such as product design, human-computer interaction and marketing. Read more...

Integrating the Packaging and Product Experience in Food and Beverages: A Road-Map to Consumer Satisfaction focuses on the interrelationship between packaging and the product experience. In both industry and academia there has been a growing interest in investigating approaches that capture consumer responses to products that go beyond traditional sensory and liking measures. These approaches include assessing consumers' emotional responses, obtaining temporal measures of liking, as well as numerous published articles considering the effect of situation and context in the evaluation of food and beverage products.

For fast-moving consumer goods (FMCG) products in particular, packaging can be considered as a contributor to consumer satisfaction. Recent cross-modal research illustrated consumers’ dissatisfaction or delight with a product can be evoked when there is dissonance between the packaging and the product experience.

The book includes an extensive overview of an adapted satisfaction scale that has been tailored for the food and beverage sector and which identifies varying satisfaction response modes such as contentment, pleasure, and delight with a product. This is an important development as it provides insights about products that can be used to market specific categories and brands of foods and beverages.

The book demonstrates the value of this approach by bringing together case studies that consider the interrelationships between packaging design, shape, on-pack sensory messages, expectations, and consumer satisfaction with the product.

• Focuses on the inter-relationship between packaging and the product experience, specifically in the context of the food and beverage sector
• Presents the expectancy disconfirmation model of satisfaction, which is well developed within the social sciences, to the food and beverage sector
• Contains case studies demonstrating how these practices can be used in industry to better enhance customer’s responses to products
• Includes an extensive overview of an adapted satisfaction scale that has been tailored for the food and beverage sector and which identifies varying satisfaction response modes such as contentment, pleasure, and delight with a product

Integrating the Packaging and Product Experience in Food and Beverages: A Road-Map to Consumer Satisfaction focuses on the interrelationship between packaging and the product experience. In both industry and academia there has been a growing interest in investigating approaches that capture consumer responses to products that go beyond traditional sensory and liking measures. These approaches include assessing consumers' emotional responses, obtaining temporal measures of liking, as well as numerous published articles considering the effect of situation and context in the evaluation of food and beverage products. For fast-moving consumer goods (FMCG) products in particular, packaging can be considered as a contributor to consumer satisfaction. Recent cross-modal research illustrated consumers' dissatisfaction or delight with a product can be evoked when there is dissonance between the packaging and the product experience. The book includes an extensive overview of an adapted satisfaction scale that has been tailored for the food and beverage sector and which identifies varying satisfaction response modes such as contentment, pleasure, and delight with a product. This is an important development as it provides insights about products that can be used to market specific categories and brands of foods and beverages. The book demonstrates the value of this approach by bringing together case studies that consider the interrelationships between packaging design, shape, on-pack sensory messages, expectations, and consumer satisfaction with the product. Focuses on the inter-relationship between packaging and the product experience, specifically in the context of the food and beverage sector Presents the expectancy disconfirmation model of satisfaction, which is well developed within the social sciences, to the food and beverage sector Contains case studies demonstrating how these practices can be used in industry to better enhance customer's responses to products Includes an extensive overview of an adapted satisfaction scale that has been tailored for the food and beverage sector and which identifies varying satisfaction response modes such as contentment, pleasure, and delight with a product Los propietarios de marcas están en crisis. La confianza del consumidor está en un punto bajo de todos los tiempos. Más del 95% de todos los lanzamientos de productos de consumo en el sector de bienes envasados no lograr sus metas para el éxito. Este libro ofrece una respuesta clara de por qué las tasas de éxito son tan bajos en la buena industria de consumo envasados y establece una hoja de ruta para la innovación de productos - para hacer que las ideas de éxito. Este libro inspirará al lector a hacer un cambio de paradigma en la forma en que se acercan a la innovación de productos - para ser conducido por la ciencia de la conducta del consumidor. La premisa básica de este libro es que las emociones están en la raíz de todas las motivaciones de consumo. Por lo tanto, un proceso de innovación se centró en la identificación de cómo dar vuelta hacia arriba o abajo emociones que impulsan el comportamiento conducirá al éxito del producto. Las aplicaciones de este proceso serán presentados con varias historias de éxito de productos que muestran que la comprensión del comportamiento del consumidor conduce a la conectividad más profundamente emotivo, un campo de juego más amplio para la diferenciación, y la velocidad del mercado. Utilizando estudios de casos y ejemplos del mundo real de los éxitos y fracasos de lanzamiento de productos, Comportamiento Driven La innovación es una lectura obligada para quienes participan en el desarrollo de productos, investigación de los consumidores, y la comercialización. Explora el papel que juega la emoción en los estudios de casos de toma de decisión de los consumidores de productos éxitos (y fracasos¿) Y el papel de la comprensión del comportamiento jugó proporciona información detallada sobre la comprensión de los "porqués" de la conducta del consumidor, utilizando una estrategia de atracción de aprender rápidamente lo que quieren los consumidores, y el diseño para el impacto emocional Proporciona un modelo para la creación de estrategias de innovación ágiles

More than 95% of all consumer product launched in the packaged goods sector fail to achieve their goals for success. Breakthrough Food Product Innovation Through Emotions Research gives a clear answer for innovation teams seeking to increase product success rates by breaking through the clutter in an otherwise undifferentiated, commoditized marketplace. Through case studies, it lays out a practical approach for applying emotions research throughout the food innovation and product development process. The basic premise is that emotions are the chief motivation for why consumers sense, select, seek and share their food product experiences. With this novel framework, the science of consumer behavior is made operational for innovation teams. Emotions insight inspires innovation teams to create and helps guide decision making as they design sensory cues and other behavior drivers into products that make consumers want to consume.

This book has implications for the whole innovation team - innovators such as product developers, designers, creative chiefs, and marketers; strategists such as line managers; and researchers such as sensory and marketing researchers.

• Presents a behaviour-driven approach to innovation for the development of breakthrough food products
• Illustrates a collaborative framework to inspire creativity and guide decision making through emotions insights
• Explores a research framework that gets to the "whys" of consumer behavior by distilling the science of emotions into research insights
• Defines design and development methods to build sensory cues into packaging and packaged foods that deliver emotional impact
• Explains research methods that get to the "so whats" of insights through emotions research
• Provides case studies and examples proving the value of the behavior-driven approach to food product innovation

Experts from around the world present changes in the global marketplace and developments in research methodologies underpinning new product development (NPD) in this essential collection. The business and marketing aspects of NPD, sometimes neglected in books of this type, are addressed alongside methods for product testing.

Trends, processes and perspectives in consumer-driven NPD in the food and personal care product industries are addressed in the opening chapters of the book. Specific topics include evolution in food retailing and advances in concept research. Hedonic testing is the focus of the next section. Different viewpoints on consumer research methods and statistics for NPD are reviewed in later chapters. The final part of the book looks towards the future of innovation, covering the implications for NPD of topics such as human genetic variation in taste perception and neuroimaging.

Several chapters are not standard scientific articles. Rather they are written records of conversations between two people on a particular topic related to consumer-driven innovation in foods and personal care products. In them the interviewees speak freely about their views and experiences in NPD, providing unique insights.

Consumer-driven innovation in food and personal care products will broaden readers’ understanding of the many approaches available to NPD personnel and ways in which they can be used to support innovation activities.

• Provides expert insight into the changes in the global market place and developments in research methodologies underpinning NPD
• Examines the business and marketing aspects of NPD, sometimes neglected in books of this type, are addressed alongside methods for product testing
• Chapters review the different viewpoints on consumer research methods and statistics for NPD

Experts from around the world present changes in the global marketplace and developments in research methodologies underpinning new product development (NPD) in this essential collection. The business and marketing aspects of NPD, sometimes neglected in books of this type, are addressed alongside methods for product testing. Trends, processes and perspectives in consumer-driven NPD in the food and personal care product industries are addressed in the opening chapters of the book. Specific topics include evolution in food retailing and advances in concept research. Hedonic testing is the focus of the next section. Different viewpoints on consumer research methods and statistics for NPD are reviewed in later chapters. The final part of the book looks towards the future of innovation, covering the implications for NPD of topics such as human genetic variation in taste perception and neuroimaging. Several chapters are not standard scientific articles. Rather they are written records of conversations between two people on a particular topic related to consumer-driven innovation in foods and personal care products. In them the interviewees speak freely about their views and experiences in NPD, providing unique insights. Consumer-driven innovation in food and personal care products will broaden readers' understanding of the many approaches available to NPD personnel and ways in which they can be used to support innovation activities. Provides expert insight into the changes in the global market place and developments in research methodologies underpinning NPDExamines the business and marketing aspects of NPD, sometimes neglected in books of this type, are addressed alongside methods for product testingChapters review the different viewpoints on consumer research methods and statistics for NPD Brand owners are in crisis. Consumer trust is at an all time low. Over 95% of all consumer product launches in the packaged goods sector fail to achieve their goals for success. This book gives a clear answer to why success rates are so low in the consumer packaged good industry and lays out a roadmap for product innovation - to make ideas successful. This book will inspire the reader to make a paradigm shift in how they approach product innovation - to be driven by the science of consumer behavior. The basic premise for this book is that emotions are at the root of all consumer motivations. Therefore, an innovation process focused on identifying how to turn up or down emotions that drive behavior will lead to product success. The applications of this process will be presented with several product success stories that show that understanding consumer behavior leads to deeper emotive connectivity, a broader playing field for differentiation, and speed to market. Using case studies and real-world examples of product launch successes and failures, Behavior Driven Innovation is a must-read for those involved in product development, consumer research, and marketing. Explores the role that emotion plays in consumer decision making Case studies of product successes (and failures!) and the role behavioral understanding played Provides insights into understanding the "whys" of consumer behavior, using a pull strategy to rapidly learn what consumers want, and designing for emotional impact Provides a blueprint for the creation of nimble innovation strategies The book brings together research that investigates how people experience products: durable, non-durable, or virtual. In contrast to other books, the present book takes a very broad, possibly all-inclusive perspective, on how people experience products. It thereby bridges gaps between several areas within psychology (e.g. perception, cognition, emotion) and links these areas to more applied areas of science, such as product design, human-computer interaction and marketing.

The field of product experience research will include some of the research from four areas: Arts, Ergonomics, Technology, and Marketing. Traditionally, each of these four fields seems to have a natural emphasis on the human (ergonomics and marketing), the product (technology) or the experience (arts). However, to fully understand human product experience, we need to use different approaches and we need to build bridges between these various fields of expertise

*Most comprehensive collection of psychological research behind product design and usability
*Consistenly addresses the 3 components of human-product experience: the human, the product, and the experience
*International contributions from experts in the field Product Experience brings together research that investigates how people experience products: durable, non-durable, or virtual. In contrast to other books, the present book takes a very broad, possibly all-inclusive perspective, on how people experience products. It thereby bridges gaps between several areas within psychology (e.g. perception, cognition, emotion) and links these areas to more applied areas of science, such as product design, human-computer interaction and marketing. The field of product experience research will include some of the research from four areas: Arts, Ergonomics, Technology, and Marketing. Traditionally, each of these four fields seems to have a natural emphasis on the human (ergonomics and marketing), the product (technology) or the experience (arts). However, to fully understand human product experience, we need to use different approaches and we need to build bridges between these various fields of expertise. Most comprehensive collection of psychological research behind product design and usability Consistenly addresses the 3 components of human-product experience: the human, the product, and the experience International contributions from experts in the field A través de estudios de caso, el libro expone un enfoque práctico para la aplicación de la investigación emociones a través del proceso de innovación alimentaria y el desarrollo de productos. La premisa básica es que las emociones son la principal motivación de por qué los consumidores perciben, seleccionar, buscar y compartir sus experiencias con los productos de alimentos. con este marco, la ciencia de la conducta del consumidor se hace operativa para los equipos de innovación Emociones visión inspira a los equipos de innovación para crear y ayuda a la toma de decisiones de guía a medida que diseñan las señales sensoriales y otros conductores de comportamiento en productos que hacen que los consumidores desean consumir."--Contraportada "Through case studies, the book lays out a practical approach for applying emotions research through the food innovation and product development process. The basic premise is that emotions are the chief motivation for why consumers sense, select, seek and share their food product experiences. With this framework, the science of consumer behavior is made operational for innovation teams. Emotions insight inspires innovation teams to create and helps guide decision making as they design sensory cues and other behavior drivers into products that make consumers want to consume"--Back cover