Integrated Business Information Systems : A Holistic View of the Linked Business Process Chain ERP-SCM-CRM-BI-Big Data

"Enterprise Resource Planning (ERP), Supply Chain Management (SCM), Customer Relationship Management (CRM), Business Intelligence (BI) and Big Data Analytics (BDA) are business related tasks and processes, which are supported by standardized software solutions. The book explains that this requires business oriented thinking and acting from IT specialists and data scientists. It is a good idea to let students experience this directly from the business perspective, for example as executives of a virtual company. The course simulates the stepwise integration of the linked business process chain ERP-SCM-CRM-BI-Big Data of four competing groups of companies. The course participants become board members with full P & L responsibility for business units of one of four beer brewery groups managing supply chains from production to retailer."--Back cover Front Matter....Pages i-xxiii Introduction....Pages 1-2 Front Matter....Pages 3-3 Preparation and Initiation....Pages 5-10 Development and Implementation of an ERP Strategy....Pages 11-17 Game Round 1: Supply Chain Not Optimized—The Beer Game....Pages 19-30 Development and Implementation of a SCM Strategy....Pages 31-39 Game Round 2: Supply Chain Optimized....Pages 41-44 Development and Implementation of a CRM Strategy....Pages 45-47 Game Round 3: CRM–SCM-Integration....Pages 49-51 Business Intelligence (BI) and Big Data Analytics (Big Data)....Pages 53-56 Front Matter....Pages 57-57 ERP: Enterprise Resource Planning....Pages 59-86 SCM: Supply Chain Management....Pages 87-107 CRM: Customer Relationship Management....Pages 109-118 BI: Business Intelligence....Pages 119-125 Big Data Analytics....Pages 127-157 Front Matter....Pages 159-159 Post-Merger Situation: Alpha Beer....Pages 161-167 Post-Merger Situation: Green Beer....Pages 169-175 Post-Merger Situation: Royal Beer....Pages 177-183 Post-Merger Situation: Wild Horse Beer....Pages 185-191 Share of Wallet....Pages 193-197 Back Matter....Pages 199-200