Inside the Minds: The Seminconductor Industry- Industry Leaders Share Their Knowledge on the Future of the Semiconductor Revolution

Inside the Minds: The Semiconductor Industry features leading semiconductor CEOs from Micron Technology, Xilinx, Tvia, Form Factor, Magma, On Semiconductor, Nitronex, Mellanox, Brecis and Cradle Technologies . These industry visionaries share their knowledge on chips, future killer-apps, developing applications, globalization, specialization, vertical and horizontal integration, memory, streaming media, the future of the semiconductor industry and other important topics. An unprecedented look inside the world of the semiconductor industry makes for exciting and highly interesting reading for every level semiconductor and technology professional and anyone interested in the future of semiconductors and how they can take advantage of the opportunities on a personal or professional level. Inside the Minds: The Semiconductor Industry is written by: Steven Appleton, Micron Technology, CEO - THE HOLY GRAIL OF THE SEMICONDUCTOR INDUSTRY: THE PERFECT MEMORY SOLUTION Wim Roelandts, Xilinx, CEO - PROGRAMMABLE LOGIC: ENABLING THE DIGITAL REVOLUTION Jack Guedj, Tvia, President - THE STREAMING MEDIA FUTURE Steve Hanson, ON Semiconductor, CEO - MANAGING THE PROMISE OF THE FUTURE Igor Khandros, FormFactor, CEO - BUILDING A WINNING COMPANY FOR THE LONG HAUL Rajeev Madhavan, Magma, CEO - THE NEXT-GENERATION, SILICON LIFESTYLE Eyal Waldman, Mellanox Technologies, CEO - CHANGING THE DYNAMICS OF THE DATA CENTER Bob Lynch, Nitronex, CEO - LETTING THE MARKET DRIVE THE INDUSTRY Satish Gupta, Cradle Technologies, CEO - MEETING CONSUMER DEMANDS FOR HIGH PERFORMANCE Frederick R. Hume, President and Chief Executive Officer, Data I/O Corporation AN OVERVIEW OF THE SEMICONDUCTOR INDUSTRY Greg Lang, President and Chief Executive Officer, Integrated Device Technology, Inc. BEHIND THE SCENES: SEMICONDUCTOR STRATEGIES FOR SUCCESS Annotation Inside the Minds: The Semiconductor Industry features leading semiconductor CEOs from Micron Technology, Xilinx, Tvia, Form Factor, Magma, On Semiconductor, Nitronex, Mellanox, Brecis and Cradle Technologies. These industry visionaries share their knowledge on chips, future killer-apps, developing applications, globalization, specialization, vertical and horizontal integration, memory, streaming media, the future of the semiconductor industry and other important topics. An unprecedented look inside the world of the semiconductor industry makes for exciting and highly interesting reading for every level semiconductor and technology professional and anyone interested in the future of semiconductors and how they can take advantage of the opportunities on a personal or professional level CONTENTS......Page 7 THE HOLY GRAIL OF THE SEMICONDUCTOR INDUSTRY: THE PERFECT MEMORY SOLUTION - STEVEN R. APPLETON......Page 9 PROGRAMMABLE LOGIC: ENABLING THE DIGITAL REVOLUTION - WIM ROELANDTS......Page 28 THE STREAMING MEDIA FUTURE - JACK GUEDJ......Page 58 BUILDING A WINNING COMPANY FORTHE LONG HAUL - IGOR KHANDROS ......Page 80 THE NEXT-GENERATION, SILICON LIFESTYLE - RAJEEV MADHAVAN......Page 92 MANAGING THE PROMISE OF THE FUTURE - STEVE HANSON......Page 107 CHANGING THE DYNAMICS OF THE DATA CENTER - EYAL WALDMAN......Page 122 LETTING THE MARKET DRIVE THE INDUSTRY - BOB LYNCH......Page 144 MEETING CONSUMER DEMANDS FOR HIGH PERFORMANCE - SATISH GUPTA......Page 158 On my first trip to Japan in the 1980s, I heard a phrase I never truly understood until many years later: "Semiconductors are the rice of life."