Inside the Minds: The Art of Public Relations - CEOs from Edelman, Burson-Marsteller, Fleishman-Hilliard & More on the Secrets to Getting Noticed, Making a Name for Your Company, and Building a Brand Through Public Relations

Inside the Minds: The Art of Public Relations is the most authoritative book ever written on public relations, written by an unprecedented collection of CEOs from the leading public relations firms of the world. These industry visionaries reveal the secrets for companies of all sizes to get noticed, make a name for themselves and build a global brand through proven methods of public relations. Topics also covered include the everlasting effects of the Internet and technology, crisis management, establishing media contacts, working in teams, compensation and more. An unprecedented look inside the minds of the world's best PR leaders makes for critical reading for every executive, entrepreneur and anyone in the public relations, marketing and advertising world. Annotation This is the most authoritative book ever written on public relations, written by an unprecedented collection of CEOs from the leading public relations firms of the world. These industry visionaries reveal the secrets for companies of all sizes to get noticed, make a name for themselves and build a global brand through proven methods of public relations. Topics also covered include the everlasting effects of the Internet and technology, crisis management, establishing media contacts, working in teams, compensation and more. An unprecedented look inside the minds of the world & apos;s best PR leaders makes for critical reading for every executive, entrepreneur and anyone in the public relations, marketing and advertising world An important challenge for the public relations industry is helping people understand that a company's chief executive is actually the company's chief communications officer.