Inside the minds : Internet marketing : industry experts reveal the secrets to marketing, advertising and building a successful brand on the Internet

Inside the Minds: Leading CEOs is written by the CEOs from Office Depot (NYSE: ODP), Duke Energry (NYSE: DUK), Corning (NYSE: GLW), American Standard Companies (NYSE: ASD), RPM (NYSE: RPM), New England Motor Freight and Verio. These industry visionaries share their knowledge on management, hiring, firing, client/customer relationships, motivating others, building and sustaining a profitable business and making a difference at any level within an organization. An unprecedented look inside the minds of some of the most well known CEOs makes for exciting and highly interesting reading for executives, CEOs, entrepreneurs, and anyone interested in someday running a business.Praise for Inside the Minds "What C-Level executives read to keep their edge and make pivotal business decisions. Timeless classics for indispensable knowledge." -Richard Costello (GE, Manager, Corporate Marketing) "Want to know what the real leaders are thinking about now? It's in here." - Carl Ledbetter, SVP & CTO, Novell, Inc. BRUCE NELSON, Office Depot, CEO - Balancing Priorities for the Bottom Line: Employees, Customers, Shareholders RICHARD B. PRIORY, Duke Energy, CEO - Maintaining Traditional Values in a Culture of Constant Chance JOHN W. LOOSE, Corning, CEO - High-Tech Companies, High-Touch Values FREDERIC M. POSES, American Standard Companies, CEO - Fundamentals Never Go Out of Style THOMAS C. SULLIVAN, RPM, CEO - Keeping the Right People With Your Company MYRON P. SHEVELL, NEMF, CEO - Gaining and Maintaining Entrepreneurial Momentum JUSTIN JASCHKE, Verio, CEO - Creating a Culture That Ensures Success Title......Page 4 Contents......Page 6 Frederic M. Poses: Fundamentals Never Go Out of Style......Page 8 John W. Loose: High-Tech Company, High-Touch Values......Page 34 Bruce Nelson: Balancing Priorities for the Bottom Line: Employees, Customers, Shareholders......Page 54 Thomas C. Sullivan: Keeping the Right People in Your Company......Page 76 Myron P. Shevell: Gaining and Maintaining Entrepreneurial Momentum......Page 98 Justin Jaschke: Creating a Culture that Ensures Success......Page 128 Richard B. Priory: Maintaining Traditional Values in a Culture of Constant Change......Page 152 Aspatore Business Reviews......Page 187 Build Your Own Business Library......Page 191 The Focusbook......Page 194 Annotation Inside the Minds: Leading CEOs is written by the CEOs from Office Depot (NYSE: ODP), Duke Energry (NYSE: DUK), Corning (NYSE: GLW), American Standard Companies (NYSE: ASD), RPM (NYSE: RPM), New England Motor Freight and Verio. These industry visionaries share their knowledge on management, hiring, firing, client/customer relationships, motivating others, building and sustaining a profitable business and making a difference at any level within an organization. An unprecedented look inside the minds of some of the most well known CEOs makes for exciting and highly interesting reading for executives, CEOs, entrepreneurs, and anyone interested in someday running a business Margaret Meurer Brossy joined 24/7 Media from the League of American Theatres and Producers, the national not-for-profit trade organization that governs Broadway theater. I'm a CPA and I worked for Arthur Andersen & Company in the Detroit office until I moved to Silicon Valley in the late 70's.