Inside Content Marketing : EContent Magazine's Guide to Roles, Tools, and Strategies for Thriving in the Age of Brand Journalism

"Marketers and brands are eager to cash in on the content marketing craze, but as EContent's Theresa Cramer points out, relatively few firms are doing it well. In this book, Cramer's savvy guidance demystifies the discipline and presents tactics and strategies that are working today. Cramer offers definitions and background, highlights minefields and misfires, and describes exciting new roles and opportunities for marketers, publishers, and journalists. Inside Content Marketing is more than a how-to guide--it's engaging and perceptive."-- Résumé de l'éditeur Marketers And Brands Are Eager To Cash In On The Content Marketing Craze, But As Econtent's Theresa Cramer Points Out, Relatively Few Firms Are Doing It Well. In Fact, While A Recent Study Shows That 90% Of B2c Marketers Now Have Content Marketing Programs, Just 34% Rank Their Efforts To Date As Effective. In This Book, Cramer's Savvy Guidance--drawn Largely From Incisive Profiles And Interviews With Successful Content Marketers--demystifies The Discipline And Presents Tactics And Strategies That Are Working Today. Cramer Offers Definitions And Background, Highlights Minefields And Misfires, And Describes Exciting New Roles And Opportunities For Marketers, Publishers, And Journalists. Inside Content Marketing Is More Than A How-to Guide--it's Engaging, Perceptive, And Our Editors' Pick As This Year's Must-read Business Title For Anyone Who Is Determined To Make It In Content Marketing And Thrive In The Age Of Brand Journalism. "Marketers and brands are eager to cash in on the content marketing craze, but as EContent's Theresa Cramer points out, relatively few firms are doing it well. In this book, Cramer's savvy guidance demystifies the discipline and presents tactics and strategies that are working today. Cramer offers definitions and background, highlights minefields and misfires, and describes exciting new roles and opportunities for marketers, publishers, and journalists. Inside Content Marketing is more than a how-to guide--it's engaging and perceptive."-- Résumé de l'éditeur "Marketers and brands are eager to cash in on the content marketing craze, but as EContent's Theresa Cramer points out, relatively few firms are doing it well. In this book, Cramer's savvy guidance demystifies the discipline and presents tactics and strategies that are working today. Cramer offers definitions and background, highlights minefields and misfires, and describes exciting new roles and opportunities for marketers, publishers, and journalists. Inside Content Marketing is more than a how-to guide--it's engaging and perceptive."-- Provided by publisher Marketers and brands are eager to cash in on the content marketing craze, but as EContent s Theresa Cramer points out, relatively few firms are doing it well. In this book, Cramers savvy guidance demystifies the discipline and presents tactics and strategies that are working today. Cramer offers definitions and background, highlights minefields and misfires, and describes exciting new roles and opportunities for marketers, publishers, and journalists. Inside Content Marketing is more than a how-to guideits engaging and perceptive. "Marketers and brands are eager to cash in on the content marketing craze, but relatively few firms are doing it well--just 34% of B2C marketers rank their efforts as effective. Cramer presents tactics and strategies that are working today--including potential minefields and misfires--and describes new roles and opportunities for marketers, publishers, and journalists"-- Provided by publisher