Innovative Marketing Strategy : Balancing Commercial Goal and Corporate Social Responsibility

Management Schools in India have been doing a great job of management education, producing very good employable managers so crucially required to strengthen and take forward India`s development process. Unfortunately however, when it comes to research such institutions have been found wanting. It is in this context I am particularly happy that Lala Lajpatrai Institute of Management (LLIM) regularly holds Seminars and Conferences where experts and budding researchers get an opportunity to interact and present their thoughts on emerging challenges in the arena of management. The present collection represents the latest such efforts by the institute. The recent developments in India and the global economy have necessitated innovative marketing strategies which would balance the commercial goals and corporate social responsibility. This concern is clearly mirrored in the technical papers and addresses incorporated in the collection. As an academician and social scientist, I particularly laud and would like to record my deep sense of appreciation of the endeavour by LLIM not only for identifying such a relevant subject but also for highlighting such issues for further investigation. Inaugural Address Innovative Marketing Strategies - Rural Perspectives Balancing Commercial Goal and Corporate Social Responsibility Innovative Marketing Strategy: Challenges & Opportunities (Background Material of the Seminar) Evolution in Agricultural Marketing in India Rural Marketing and Farmer's Clubs Tea Marketing is no more a Fashionable Slogan in India Value Chain Finance in Agriculture: Business Opportunities for Financial Institutions Innovative Marketing Mix Strategies - A Rural Perspective Retail Marketing From Farm-To-Fork- Some Challenges Down to Earth innovation: The key to success in Rural Marketing Current and Innovative Marketing Strategies for Rural India Marketing Strategies to Retain Customers for Survival and Growth Sula Wines: Breaking new ground with innovative Marketing Strategies Innovative Marketing Strategies in Current Business Environment - A Special Reference to Cellular Service Providers Changing Profile of Banking Development in Rural India Innovative Marketing Strategies for Private Medical Practitioners Employee Empowerment in Malls: The Influence of Personality Variables Successful Innovative Marketing Innovative Strategies in fertilizer Industry Corporate Governance - An Insight Consumer Response to Private Labels Human Resource Branding Gold, Oil & USD: A Linkage Cellular Service Industry in India - A Need for Innovative Marketing. Papers presented at the National Seminar on "Innovative Marketing Strategy : Rural Perspective", held at Lala Lajpatrai Institute of Management on 21st March 2009