Innovation and Product Management: A Holistic and Practical Approach to Uncertainty Reduction (Springer Texts in Business and Economics)

Marketplace complexity and dynamics create an environment that increases the uncertainty of innovation activities. In this context systematic management of innovation and product management are increasingly important for company success. This book presents the fundamentals of innovation and product management and introduces the reader to a holistic process model with particular focus on innovation and uncertainty. This integrated consideration of innovation management and product innovation within an interdisciplinary approach represents a unique characteristic of this book. The book is designed to address the needs of managers who want a practical but well-researched guide to innovation and product management. Graduate and advanced undergraduate students would also find the chapters in this book particularly useful. Front Matter....Pages i-xvi Front Matter....Pages 1-1 Corporate Success Through Market Driven Innovation....Pages 3-25 Integrated Innovation and Product Management: A Process Oriented Framework....Pages 27-42 The Front End of Innovation....Pages 43-60 Innovation Strategy....Pages 61-80 Front Matter....Pages 81-81 Idea Management and Open Innovation....Pages 83-113 Creativity Techniques....Pages 115-133 Product Concept....Pages 135-173 The New Product Development....Pages 175-206 Life Cycle Management....Pages 207-220 Front Matter....Pages 221-221 Organization and Uncertainty....Pages 223-257 Globalization and Innovation....Pages 259-281 Service Engineering and Management....Pages 283-295 Design....Pages 297-319 Back Matter....Pages 321-327