Innovation and Competition in Zimbabwean Pentecostalism: Megachurches and the Marketization of Religion (Bloomsbury Studies in Black Religion and Cultures)

"Using the concept of a "religious market", this volume explores how African Traditional Religions and churches within Prophetic Pentecostalism in Zimbabwe seek to attract and retain members and clients. Chapters provide extensive coverage of two of the leading churches, namely, Emmanuel Makandiwa's United Family International Church (UFIC) and Walter Magaya's Prophetic Healing and Deliverance Ministries (PHD). Contributors also explore the strategies adopted by Pentecostalism in general, while others focus on African Traditional Religions. They show that although Prophetic Pentecostalism has gained a significant share of the market in Zimbabwe and in Southern Africa in general, it is not without controversy. In particular, it has been associated with the abuse of women and exploiting members and clients for financial gain. Innovation and Competition in Zimbabwean Pentecostalism is an important contribution to understanding the marketization of religion."-- Provided by publisher Introduction: Innovation and competition in Zimbabwean Pentecostalism -- 1. Pentecostalism in Zimbabwe and the re-vitalization of African traditional religions: a comparative analysis of the newer religious movements / Kudzai Biri (University of Zimbabwe) -- 2. Miracles, muti and magic: an inquiry into the analogous nature of Pentecostal miracles and African traditional beliefs / Obert Bernard Mlambo and Clive Tendai Zimunya (University of Zimbabwe) -- 3. The devil is on fire: analysing Pentecostalism as a place of refuge amidst economic and political turmoil in Zimbabwe in the decade, 2000-2010 / Lovemore Ndlovu (Independent scholar) -- 4. Pentecostal prophets Emmanuel Makandiwa and Walter Magaya: masculinity, competition and the postcolonial state in Zimbabwe / Ezra Chitando (University of Zimbabwe) -- 5. Religion in a new era: Pentecostalism and innovation in prophetic healing and deliverance ministries in Zimbabwe / Tabona Shoko (University of Zimbabwe) -- 6. Re-branding Pentecostalism: an analysis of the United Family International Church and prophetic Healing Deliverance Church / Molly Manyonganise (Zimbabwe Open University, Zimbabwe) -- 7. Survival of the fittest! A comparative analysis of United Family International Church and Prophetic and Healing Deliverance Ministries / Fungai Chirongoma (University of Cape Town, South Africa) -- 8. Old wine in new wine skins: continuities and discontinuities of African traditional anthropological beliefs in DiVineyard Church of His Presence / Fortune Sibanda (Great Zimbabwe University) -- 9. 'Going against the grain?':A comparative analysis of prophetic healing and deliverance and the United Family International Church Pentecostal ministries in Zimbabwe / Tenson Muyambo (Ezekiel Guti University, Zimbabwe) -- 10. "Touch not my anointed and do my prophets no harm": spirituality of anointing in UFI C and PHD Ministries / Richard S. Maposa (University of Zimbabwe) -- 11. The quest for unique identity in the prophetic ministry in Harare: the case of prophetic healing and deliverance ministry / Martin Mujinga (United Theological College, Zimbabwe) -- 12. "Serve God full time and overtime": Pentecostalism in Zimbabwe and the re-configuration of the Gospel of prosperity / Kudzai Biri (University of Zimbabwe) -- 13. At the mercy of 'the Man of God'? Sexual and gender based violence (SGBV) in Pentecostalism in Zimbabwe / Tapiwa P. Mapuranga ( University of Zimbabwe) -- 14. Lampooning Prophetic Pentecostal Christianity in Zimbabwe: the case of bus stop TV / Ezra Chitando and Kelvin Chikonzo (University of Zimbabwe) -- Conclusion Cover Contents List of contributors Acknowledgements Introduction: Innovation and competition in Zimbabwean Pentecostalism Ezra Chitando 1 Pentecostalism in Zimbabwe and the revitalization of African traditional religions: A comparative analysis of the newer religious movements Kudzai Biri 2 Miracles, muti and magic: An inquiry into the analogous nature of Pentecostal miracles and African traditional beliefs Obert Bernard Mlambo and Clive Tendai Zimunya 3 ‘The devil is on fire’: Analysing Pentecostalism as a place of refuge amidst economic and political turmoil in Zimbabwe Lovemore Ndlovu 4 Pentecostal Prophets Emmanuel Makandiwa and Walter Magaya: Masculinity, competition and the postcolonial state in Zimbabwe Ezra Chitando 5 Religion in a new era: Pentecostalism and innovation in the Prophetic Healing and Deliverance Ministries in Zimbabwe Tabona Shoko 6 Rebranding Pentecostalism: An analysis of the United Family International Church and Prophetic Healing Deliverance Ministries Molly Manyonganise 7 Survival of the fittest: A comparative analysis of United Family International Church and Prophetic and Healing Deliverance Ministries Fungai Chirongoma 8 Old wine in new wine skins: Continuities and discontinuities of African traditional anthropological beliefs in the DiVineyard Church of His Presence Fortune Sibanda 9 Competition and complementarity in newer Zimbabwean Pentecostal ministries Tenson Muyambo 10 The quest for a unique identity: The case of Prophetic Healing and Deliverance Ministries in Zimbabwe Martin Mujinga 11 ‘Serve God full time and overtime’: Pentecostalism in Zimbabwe and the reconfiguration of the gospel of prosperity Kudzai Biri 12 Older and newer Zimbabwean Pentecostal churches’ focus on the prosperity gospel: A comparative analysis Phillip Musoni 13 At the mercy of ‘the Man of God’? Sexual and gender-based violence in Zimbabwean Pentecostalism Tapiwa Praise Mapuranga 14 Lampooning prophetic Pentecostal Christianity in Zimbabwe: The case of Bustop TV Ezra Chitando and Kelvin Chikonzo Notes References Index