Information Technology Strategies : How Leading Firms Use IT to Gain an Advantage

The focus of this book is to educate the reader on the strategic principles fundamental to using information technology to gain market control. It provides case examples of how to use IT to enhance existing core competencies and strategies. The book is designed to help managers struggling with how to advantageously harness the new information revolution. It can also support executive and business education programs on managing technology when few such studies exist. While Internet and information technologies are currently hot topics many firms and executives are without the tools and know-how of how to actually use them to improve results. Some major firms have sophisticated strategies for using information technology to impact, control and even own their competitive environments. This book describes how major non-information technology companies are doing this and the strategic principles employed. Annotation The focus of this book is to educate the reader on the strategic principles fundamental to using information technology to gain market control. It provides case examples of how to use IT to enhance existing core competencies and strategies. The book is designed to help managers struggling withhow to advantageously harness the new information revolution. It can also support executive and business education programs on managing technology when few such studies exist. While Internet and information technologies are currently hot topics many firms and executives are without the tools andknow-how of how to actually use them to improve results. Some major firms have sophisticated strategies for using information technology to impact, control and even own their competitive environments. This book describes how major non-information technology companies are doing this and thestrategic principles employed "Market dominating firms from the United States, Japan, and Europe have concluded that to own the future of their industries they must use IT strategically. These leading IT users do not reorganize or reengineer to adopt IT but rather use IT to enhance existing core competencies, organizations, and procedures. The implications and results of this strategic approach are presented in Information Technology Strategies; How Leading Firms Use IT to Gain an Advantage, which describes and analyzes how major non-information technology companies have used IT to gain an advantage as well as the strategic principles they employ to achieve significant competitive outcomes."--Résumé de l'éditeur "Market dominating firms from the United States, Japan, and Europe have concluded that to own the future of their industries they must use IT strategically. These leading IT users do not reorganize or reengineer to adopt IT but rather use IT to enhance existing core competencies, organizations, and procedures. The implications and results of this strategic approach are presented in Information Technology Strategies; How Leading Firms Use IT to Gain an Advantage, which describes and analyzes how major non-information technology companies have used IT to gain an advantage as well as the strategic principles they employ to achieve significant competitive outcomes."--Jacket The focus of this text is to educate the reader on the strategic principles fundamental to using information technology to gain market control. It provides case examples of how to use IT to enhance existing core competencies and strategies Drawing on the lessons learned from the firms examined in this book, this chapter constructs a basic strategic framework for thinking about and using IT as a competitive tool.