India's New Capitalists : Caste, Business, and Industry in a Modern Nation

In order to do business effectively in contemporary South Asia, it is necessary to understand the culture, the ethos, and the region?s new trading communities. In tracing the modern-day evolution of business communities in India, this book uses social history to systematically document and understand India?s new entrepreneurial groups. Cover......Page 0 Contents......Page 11 Preface......Page 13 Note on Numbers and Spellings......Page 15 B......Page 17 G......Page 18 K......Page 19 P......Page 20 T......Page 21 Z......Page 22 1 Introduction......Page 23 2 The Old Merchant Communities......Page 30 General Trajectories of the Traditional Merchant Communities......Page 32 Post-Independence Trends......Page 45 3 Brahmins, Khatris, and Babus......Page 70 Business Brahmins......Page 72 Tamil Brahmins (Tambrams), Gowd Saraswat Brahmins (GSBs), and Others......Page 77 Khatri Capital......Page 87 Bhadralok and Babus......Page 98 4 Kammas, Reddys, and Rajus......Page 114 Beholden to Cotton......Page 116 The First Wave of Kamma Entrepreneurs......Page 120 Telugu Desam Party (TDP) and After......Page 127 Reddys et al.......Page 135 The Telangana Dimension......Page 143 Case Studies from the Kamma Community......Page 144 5 Kongunad Naidus and Gounders......Page 160 Antecedents of Commerce in the Region......Page 161 The Naidu Entry......Page 164 New Vistas......Page 169 The Gounders......Page 174 Case Studies......Page 183 6 Nadars and Ezhavas......Page 197 Degraded Pasts......Page 198 The Nadars: How They Rose......Page 202 From Bazaar to Factory......Page 205 Emerging Fissures in the Nadar Community......Page 214 The Ezhava Route......Page 218 Case Studies......Page 225 7 Patidars and Marathas......Page 238 The Backdrop......Page 241 Co-operative Capitalists......Page 245 Private Enterprise......Page 252 Case Studies......Page 262 Jatland Capitalists......Page 281 Prior Legacy......Page 284 The Incomplete Transition from Agriculture to Industry......Page 288 Plausible Explanations for Tepid Business Inclinations......Page 294 A New Dawn for Punjab?......Page 299 The Ramgarhias......Page 302 Case Studies......Page 306 9 A Note on the Minorities......Page 319 10 Conclusion......Page 333 Bibliography......Page 341 B......Page 353 C......Page 354 G......Page 355 K......Page 356 M......Page 357 N......Page 358 P......Page 359 R......Page 360 S......Page 361 T......Page 362 Y......Page 363 "India's New Capitalists traces the modern-day evolution of business communities in India and captures the rise of new entrepreneurial groups with no established pedigree of trading or banking. The book also contains 15 individual case studies that embellish the general findings."--Jacket