Inbound Marketing: Get Found Using Google, Social Media, and Blogs (New Rules Social Media Series)

Stop pushing your message out and start pulling your customers inTraditional "outbound" marketing methods like cold-calling, email blasts, advertising, and direct mail are increasingly less effective. People are getting better at blocking these interruptions out using Caller ID, spam protection, TiVo, etc. People are now increasingly turning to Google, social media, and blogs to find products and services. Inbound Marketing helps you take advantage of this change by showing you how to get found by customers online.Inbound Marketing is a how-to guide to getting found via Google, the blogosphere, and social media sites. • Improve your rankings in Google to get more traffic • Build and promote a blog for your business • Grow and nurture a community in Facebook, LinkedIn, Twitter, etc. • Measure what matters and do more of what works onlineThe rules of marketing have changed, and your business can benefit from this change. Inbound Marketing shows you how to get found by more prospects already looking for what you have to sell. For Decades Marketers Have Interrupted Their Way Into Buyers' Wallets With Tv And Radio Advertising, Cold Calling, And Email Blasting. But This Type Of Marketing Is Coming To An End, As Buyers Get More And More Sophisticated About Blocking Interruptions Using Tivo, Sirius Satellite Radio, Spam Protection, And Do Not Call Lists. Buyers Are Moving Their Shopping And Learning To Search Engines, The Blogosphere, And The Social Media Web.get Found Exposes Proven Best Practices Required To Leverage The Changing Nature Of Buyer Behavior. Learn How To Use Social Media To Intrigue Your Best Customers To Come To You- Get Found Online. In Simple Language, The Book Explains How To: A- Make Changes To Your Website So That It Ranks Higher For Terms Typed In By Your Target Market Identify And Engage Bloggers So They Drive Their Readership To Your Site To Enter Your Sales Funnel; B- Start A Blog That Will Become Part Of The 1% Of Blogs That Succeed; C- Effectively Use Linkedin, Facebook, Twitter, Youtube, And Other Social Media Sites; D- Track Your Progress In Search Engines, The Blogosphere, And Social Mediasphere And Continually Improve Your Strategy; And E- Double-down On Cost-effective Sources Of Leads And Divest Cost-prohibitive Sources. -- Description From Http://www.textbooksrus.com (oct. 17, 2011). Introduction ---- Part One: Inbound Marketing. Chapter 1. Shopping Has Changed ... Has Your Marketing? --- Chapter 2. Is Your Web Site A Marketing Hub? --- Chapter 3. Are You Worthy? ---- Part Two: Get Found By Prospects. Chapter 4. Create Remarkable Content --- Chapter 5. Get Found In The Blogosphere --- Chapter 6. Getting Found In Google --- Chapter 7. Get Found In Social Media --- Chapter 8. Convert Visitors Into Leads --- Chapter 9. Convert Prospects Into Leads --- Chapter 10. Convert Leads To Customers ---- Part Four: Make Better Decisions. Chapter 11. Make Better Marketing Decisions --- Chapter 12. Picking And Measuring Your People --- Chapter 13. Picking And Measuring A Pr Agency --- Chapter 14. Watching Your Competition --- Chapter 15. On Commitment, Patience And Learning --- Chapter 16. Why Now? ---- Tools And Resources ---- Tips From The Trenches For Startups. Brian Halligan And Dharmesh Shah. Includes Index. Stop pushing your message out and start pulling your customers in Traditional'outbound'marketing methods like cold-calling, email blasts, advertising, and direct mail are increasingly less effective. People are getting better at blocking these interruptions out using Caller ID, spam protection, TiVo, etc. People are now increasingly turning to Google, social media, and blogs to find products and services. Inbound Marketing helps you take advantage of this change by showing you how to get found by customers online. Inbound Marketing is a how-to guide to getting found via Google, the blogosphere, and social media sites. • Improve your rankings in Google to get more traffic • Build and promote a blog for your business • Grow and nurture a community in Facebook, LinkedIn, Twitter, etc. • Measure what matters and do more of what works online The rules of marketing have changed, and your business can benefit from this change. Inbound Marketing shows you how to get found by more prospects already looking for what you have to sell. Stop pushing your message out and start pulling your customers in Traditional "outbound" marketing methods like cold-calling, email blasts, advertising, and direct mail are increasingly less effective. People are getting better at blocking these interruptions out using Caller ID, spam protection, TiVo, etc. People are now increasingly turning to Google, social media, and blogs to find products and services. Inbound Marketing helps you take advantage of this change by showing you how to get found by customers online. Inbound Marketing is a how-to guide to getting found via Google, the blogosphere, and social media sites. Improve your rankings in Google to get more traffic Build and promote a blog for your business Grow and nurture a community in Facebook, LinkedIn, Twitter, etc. Measure what matters and do more of what works online The rules of marketing have changed, and your business can benefit from this change. Inbound Marketing shows you how to get found by more prospects already looking for what you have to sell. Conventional marketing no longer makes sense. Ads are costly and people are paying less attention to traditional media. Most marketers seek a young market (ages 18-34), but few youthful consumers read extensively. Many viewers record or stream TV shows and avoid commercials. A lot of today's worthiest promotion happens online. But just shifting to blasting people with ads over the Internet is a backward marketing strategy. Now you need to direct your marketing so that people will look for you online. In their book, web-marketing experts Brian Halligan and Dharmesh Shah show how to reach out to your market through web pages, blogs, podcasts and social networks. Halligan and Shah demonstrate that commercial success depends on developing and producing quality content online. getAbstract recommends this eye-opening report to businesses large and small, established and brand new