In Their Hands

Research Methods for Business: A Skill-Building Approach is a concise and straightforward introduction for students to the world of business research. The skill-building approach provides students with practical perspectives on how research can be applied in real business situations. Maintaining Uma Sekaran’ s popular and accessible style of writing, Roger Bougie draws upon his extensive experience in the field to present an up-to-date guide on business research which is ideal for aspiring managers. The seventh edition has been fully revised and updated to include cutting-edge examples and enriched pedagogical features designed to improve student learning outcomes. There is now an increased emphasis on the relationship between the scientific and the pragmatic approaches to research, while the key concepts are explored and applied to real-life research throughout the book. Introduction to research The scientific approach and alternative approaches to investigation Defining and refining the problem The critical literature review Theoretical framework and hypothesis development Elements in research design Interviews Data collection methods : observation Administering questionnaires Experimental designs Measurement variables : operational definition Measurement : scaling, reliability and validity Sampling Quantitative data analysis Quantitative data analysis : hypothesis testing Qualitative data analysis The research report.