In the Public Domain: Presidents And the Challenges of Public Leadership (Suny Series on the Presidency: Contemporary Issues)

The “public presidency”—how presidents rely on the mass media, public opinion, and various communication strategies—has become an increasingly important aspect of presidential governance and leadership during the past two decades. In the Public Domain gathers together noted presidency and communication scholars to explore the relationship between the president and the American public, the current state of the “public presidency,” and the challenges that recent presidents have faced in developing an effective means of communicating and maintaining a strong presidential image. Specific topics include: how presidents use public leadership to pursue their policy goals and objectives; the importance of public opinion, rhetorical strategies, and public activities; external factors such as party politics and news media coverage; the cultivation of presidential legacy; and access to documents in presidential libraries. In the Public Domain......Page 4 Contents......Page 8 Preface......Page 10 1. Introduction: The President and the Public Revisited Doris A. Graber......Page 14 Part I. The Challenge of Perception......Page 24 2. Celebrity in Chief: The President As a Pop Culture Icon Michael A. Genovese......Page 26 3. Party Labels in Presidential Acceptance Addresses: 1948–2000 Sharon E. Jarvis and Emily Balanoff Jones......Page 42 4. What Gets Covered? How Media Coverage of Elite Debate Drives the Rally-’Round-the-Flag Phenomenon: 1979–1998 Matthew A. Baum and Tim Groeling......Page 62 Part II. The Challenge of Policy Management......Page 86 5. The White House Public Opinion Apparatus Meets the Anti-Polling President Diane J. Heith......Page 88 6. Presidential Leverage and the Presidential Agenda: 1967–1996 Daniel E. Ponder......Page 102 7. Second-Term Presidents: Free Birds or Lame Ducks? William Cunion......Page 126 Part III. The Challenge of Presentation......Page 152 8. Presidential Ideology and the Public Mood: 1956–1994 Jeffrey E. Cohen and John A. Hamman......Page 154 9. The Rose Garden Strategy Revisited: How Presidents Use Public Activities Lori Cox Han......Page 176 10.Doing Diversity across the Partisan Divide: George H.W. Bush, Bill Clinton, and American National Identity Mary E. Stuckey......Page 192 11.A President Transformed: Bush’s Pre- and Post-September 11 Rhetoric and Image Jeremy D. Mayer and Mark J. Rozell......Page 220 Part IV. The Challenge after the White House......Page 238 12.Life after the White House: The Public Post-Presidency and the Development of Presidential Legacies Lori Cox Han and Matthew J. Krov......Page 240 13.Not Going Public: George W. Bush and the Presidential Records Act Nancy Kassop......Page 268 Contributors......Page 292 B......Page 296 C......Page 297 E......Page 298 H......Page 299 K......Page 300 M......Page 301 O......Page 302 P......Page 303 S......Page 304 T......Page 305 Z......Page 306 Introduction: The President And The Public Revisited / Doris A. Graber -- Celebrity-in-chief : The President As A Pop Culture Icon / Michael A. Genovese -- Party Labels In Presidential Acceptance Addresses, 1948-2000 / Sharon E. Jarvis And Emily Balanoff Jones -- What Gets Covered? : How Media Coverage Of Elite Debate Drives The Rally-'round-the-flag Phenomenon, 1979-1998 / Matthew A. Baum And Tim Groeling -- The White House Public Opinion Apparatus Meets The Anti-polling President / Diane J. Heith -- Presidential Leverage And The Presidential Agenda, 1967-1996 / Daniel E. Ponder -- Second Term Presidents : Free Birds Or Lame Ducks? / William Cunion -- Presidential Ideology And The Public Mood, 1956-1994 / Jeffrey E. Cohen And John A. Hamman -- The Rose Garden Strategy Revisited : How Presidents Use Public Activities / Lori Cox Han -- Doing Diversity Across The Partisan Divide : George H.w. Bush, Bill Clinton, And The American National Identity / Mary E. Stuckey -- A President Transformed : Bush's Pre And Post-9/11 Rhetoric And Image / Jeremy D. Mayer And Mark J. Rozell -- Life After The White House : The Public Post-presidency And The Development Of Presidential Legacies / Lori Cox Han And Matthew J. Krov -- Not Going Public : George W. Bush And The Presidential Records Act / Nancy Kassop. Edited By Lori Cox Han And Diane J. Heith. Includes Bibliographical References And Index.

explores How Recent Presidents Have Managed Communications With The American Public.