In the Court of Public Opinion : Winning Your Case with Public Relations

A practical guide to winning the public relations war in business In the Court of Public Opinion is a lively and practical guide for anyone involved in high-stakes litigation. Given the increasingly litigious, media-saturated business environment, companies and high-profile individuals need protection-not just in the courthouses, but in the court of public opinion. Using examples from many of the most famous cases in the past several years, In the Court of Public Opinion contains real-life strategies that CEOs, lawyers, and other executives can use when they find themselves in a high-profile lawsuit. James F. Haggerty, one of the nation's leading attorney/PR pros, offers advice on public relations strategies that will help businesses and individuals save their reputations as well as their livelihood. James F. Haggerty (New York, NY) is an attorney and CEO of the PR Consulting Group in New York. He has been working with legal and litigation issues for more than fifteen years and has been involved in many high-profile legal disputes, including the Ronald Perelman/Patricia Duff divorce and the Screen Actors' Guild strike against the advertising industry. His writing on communications issues has appeared in The New York Times, the National Law Journal, and PR Week. 1.pdf......Page 1 2.pdf......Page 2 3.pdf......Page 3 4.pdf......Page 4 5.pdf......Page 5 6.pdf......Page 6 7.pdf......Page 7 8.pdf......Page 8 9.pdf......Page 9 10.pdf......Page 10 11.pdf......Page 11 12.pdf......Page 12 13.pdf......Page 13 14.pdf......Page 14 15.pdf......Page 15 16.pdf......Page 16 17.pdf......Page 17 18.pdf......Page 18 19.pdf......Page 19 20.pdf......Page 20 21.pdf......Page 21 22.pdf......Page 22 23.pdf......Page 23 24.pdf......Page 24 25.pdf......Page 25 26.pdf......Page 26 27.pdf......Page 27 28.pdf......Page 28 29.pdf......Page 29 113693.pdf......Page 30 113693_001.pdf......Page 31 113693_002.pdf......Page 32 113693_003.pdf......Page 33 113693_004.pdf......Page 34 113693_005.pdf......Page 35 113693_006.pdf......Page 36 113693_007.pdf......Page 37 113693_008.pdf......Page 38 113693_009.pdf......Page 39 113693_010.pdf......Page 40 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With the rise of business media, 24-hour news channels, and the Internet, it's not just sensational cases that are receiving public attention. Whether you are a business executive, corporation counsel, a litigator at an outside law firm, or a public relations professional, you need skills and systems for managing public opinion during legal matters so that you win this critical battle -- and perhaps, in the process, the war. In the Court of Public Opinion is the first book of its kind. Designed for lawyers and non-lawyers alike, it will introduce you to a proven system for operating in this new environment, where media, public opinion, and legal processes collide. In a lively and provocative style, attorney and communications consultant James Haggerty shares his insights and experiences to show you how to use media coverage and other public attention to your advantage when litigating your side of the case.Throughout this groundbreaking book, Haggerty introduces a variety of tools, techniques, and strategies -- the Control, Information, Response (CIR) system; the Litigation-Media Checklist; and the innovative Media Brief -- that will allow you to implement a public relations strategy that integrates seamlessly with your overall litigation and business goals. Using examples from diverse cases such as the Microsoft antitrust case, the William West-moreland libel case against CBS, the Ronald Perelman/Patricia Duff child custody case, and New York State Attorney General Eliot Spitzer's investigation of Merrill Lynch, In the Court of Public Opinion offers lessons for successfully operating in this new environment -- where the world is your courtroom, and public opinion, more often than not, is your judge and jury. A practical guide to winning the public relations war in business In The Court of Public Opinion is a lively and practical guide for anyone involved in high-stakes litigation. Given the increasingly litigious, media-saturated business environment, companies and high-profile individuals need protection-not just in the courthouses, but in the court of public opinion. Using examples from many of the most famous cases in the past several years, In The Court of Public Opinion contains real-life strategies that CEOs, lawyers, and other executives can use when they find themselves in a high-profile lawsuit. James F. Haggerty, one of the nation's leading attorney/PR pros, offers advice on public relations strategies that will help businesses and individuals save their reputations as well as their livelihood. James F. Haggerty (New York, NY) is an attorney and CEO of the PR Consulting Group in New York. He has been working with legal and litigation issues for more than fifteen years and has been involved in many high-profile legal disputes, including the Ronald Perelman/Patricia Duff divorce and the Screen Actors' Guild strike against the advertising industry. His writing on communications issues has appeared in The New York Times , the National Law Journal , and PR Week . James Haggerty, who is both the CEO of a PR firm and an attorney offers advice on public relations strategies that can help businesses and individuals save their reputations as well as their livelihood when they find themselves in a public lawsuit.