در جستجوی حماقت: بیش از 20 سال فاجعه‌های بازاریابی فناوری‌بالا

This book is an eye-opener to the differences between how software gets built and how it gets sold. Big corporations...have the money and the brain cells, but despite this, still manage to shoot themselves in the feet every now and then. The history of marketing and technology is riddled with cautionary stories that stick up like dung covered punji sticks. Read this, and avoid stepping on one. — Jeff "Hemos" Bates, Director, OSDN Online & Executive Editor, Slashdot. Rick Chapman knows where the bodies are buried&emdash;when most people have forgotten there was even a murder. This history of tech marketing disasters is well-written, enjoyable, and gets its facts straight. Gives us an amusing (and sometimes embarrassing) array of anecdotes of how far we've come (and not come) in high technology...a fun read, with many invaluable lessons. An invaluable history lesson in how to avoid monumental marketing mistakes that are unfortunately common in the software industry. Having followed many of these companies and products over the years, I'd often wondered why such smart people made such weird choices. Rick Chapman has many of the answers. — James Fallows, former editor-in-chief, US News and World Report , and regular writer for The Atlantic In Search of Stupidity is National Lampoon meets Peter Drucker. It's a funny and well-written business book that takes a look at some of the most influential marketing and business philosophies of the last 20 years and, through the dark glass of hindsight, provides an educational and vastly entertaining examination of why they didn't work for many of the country's largest and best-known high-tech companies. Make no mistake: most of them did not work. Marketing wizard Richard Chapman takes readers on a hilarious ride in this book, which is richly illustrated with cartoons and reproductions of many of the actual campaigns used at the time. Filled with personal anecdotes spanning Chapman's remarkable career (he was present at many now-famous meetings and events), In Search of Stupidity is a no-holds-barred look at the best of the worst hopeless marketing ideas and business decisions in the last 20 years of the technology industry.

In Search of Stupidity is National Lampoon meets Peter Drucker. It's a funny and well-written business book that takes a look at some of the most influential marketing and business philosophies of the last 20 years and, through the dark glass of hindsight, provides an educational and vastly entertaining examination of why they didn't work for many of the country's largest and best-known high-tech companies. Make no mistake: most of them did not work.

Marketing wizard Richard Chapman takes readers on a hilarious ride in this book, which is richly illustrated with cartoons and reproductions of many of the actual campaigns used at the time. Filled with personal anecdotes spanning Chapman's remarkable career (he was present at many now-famous meetings and events), In Search of Stupidity is a no-holds-barred look at the best of the worst hopeless marketing ideas and business decisions in the last 20 years of the technology industry.

In Search of Stupidity is National Lampoon meets Peter Drucker. It is a funny and well-written business book that takes a look at some of the most influential marketing and business philosophies of the last twenty years and, through the dark glass of hindsight, provides an educational and vastly entertaining examination of why they didn't work. Richly illustrated with cartoons and reproductions of many of the actual campaigns used at the time, marketing wizard Richard Chapman takes readers on a hilarious ride through the last twenty years. Filled with personal anecdotes spanning Chapman's remarkable career, this book takes a no-holds-barred look at some of the uncreative and hopeless marketing ideas surrounding the technology industry. This book offers unique insights into the avoidable mistakes made by some of the country's largest and best known high tech companies as well as succinct, to-the-point advice on how companies can avoid "acting stupidly." First movers, first mistakes: IBM, Digital Research, Apple, and Microsoft A rather nutty tale: IBM and the PC Junior Positioning puzzlers: MicroPro and Microsoft We hate you, we really really hate you: Ed Esber and Ashton-Tate The idiot piper: OS/2 and IBM Frenchman eats frog, chokes to death: Borland and Philippe Kahn Brands for the burning: Intel and Motorola From Godzilla to Gecko: the long, slow decline of Novell Ripping PR yarns: Microsoft and Netscape Purple haze all through my brain: the Internet and ASP Busts. A humorous book that takes a look at some of the most influential marketing and business philosophies since the 1980s and, through the dark glass of hindsight, provides an educational and entertaining examination of why they didn't work for many companies. Describes influential business philosophies and marketing ideas from the past twenty years and examines why they did not work.