In Search for the Soul of International Business

A New World Order has begun for trade and globalization. Inundated with constant information, new concepts, and endless data, individuals are caught in the whirlwind of a fast-paced world, often without the ability to stop and think, particularly when it comes to issues of the soul. I consider the soul the center of our activities and inspirations. If one says of an individual, "his soul has left him," one connotes death. This also will apply to societies and corporations. Are we willing to permit the gradual march toward solitude with all the accompanying sharp cutting edges? Will the balloon go up? The reader can judge. I hope to supply the content here. With a foreword by Ambassador Laszlo Szabo, a preface by the Rev. Horkan, and the humorous yet pensive illustrations by award-winning cartoonist David Clark, this book increases one's ability to gain a comprehensive understanding of the most pressing international business and trade issues that the world faces today. Cover Contents Foreword Preface Acknowledgments Introduction Part I: On Touching the Good Soul Chapter 1: The Soul and the Curative Marketing Concept Chapter 2: Freedom and Globalization: Simultaneously Possible Chapter 3: Why International Marketing Strengthens Freedom Chapter 4: Culture Awareness Matters Chapter 5: From Body to Soul: United Airlines to Volkswagen Engines Chapter 6: St. Valentine’s Day—More than Dates and Roses Chapter 7: For Marketing, Christmas Is a Growing Global Phenomenon Chapter 8: The Impact of Trust Bridges on Business Part II: On the New World Chapter 9: The Soul: Where Modern Society Fails Chapter 10: New World, New Policy Chapter 11: Brexit and the United States Chapter 12: Dumping Penalties: Give to Caesar What You Owe to Caesar Chapter 13: What Do I Owe Ya? Chapter 14: How Psychic Distance Impacts Trade Chapter 15: What Art Tells Us About the Global Economy Chapter 16: How Tax Cuts Help U.S. Companies to Go Abroad Chapter 17: Buy American, Hire American Chapter 18: Entrepreneurial Money Produces Residency Permits Part III: On Terrorism and Its Impact on International Business and Trade Chapter 19: Marketing Across Borders Under Conditions of Terrorism Chapter 20: Time to Limit the Pay-Off for Terrorists Chapter 21: Search For Corporate Effects of Terrorism Chapter 22: Does Terrorism Cause Poverty? Or the Reverse? Chapter 23: The International Supplier Conundrum Chapter 24: Future Research on and Preparation for Terrorism Chapter 25: Let the Body Catch Up with the Soul Part IV: On Trade and Its Future Chapter 26: Great Things Can Happen, and Not Just for America Chapter 27: Tariffs Can Be Useful Chapter 28: Free Trade Zones and Counterfeit Goods Chapter 29: From Rome to Geneva: On the Significance of Trade Chapter 30: The Case for Cuban Engagement Chapter 31: Balance Trade by Boosting Exports Through Government Promotion Chapter 32: Needed: A New National Export Policy Chapter 33: The United States and the United Kingdom Must Face New Work Challenges with New Policies Chapter 34: Global Medical Tourism Chapter 35: Letting the Soul Lead the Way Sources Index Adpage Backcover