In Detail, Exhibitions and Displays : Museum Design Concepts, Brand Presentation, Trade Show Design

From trade fair stands to museum concepts, the successful transfer of information to a wide public audience relies on effective staging and appropriate architectural design. While museum exhibitions focus on the art of communicating content, with commercial aspects tending to play a more subordinate role, the goal of trade fair stands and showrooms is to convey a brand image. And at least since large companies like BMW and Mercedes began introducing commercialized museum concepts designed to stage their brands, the phenomenon has come full circle. Not infrequently, planners today must not only accomplish the demanding task of designing an exhibition; they must also meet full service demands, from briefings and CI design to realization. How to do this successfully is the subject of short articles by authors from the relevant fields. With extensively documented project examples organized by presentation or exhibition type, these valuable technical articles offer a detailed roadmap to practical success. * Presents extensively documented project examples * With production photographs from the construction site * Includes the most important planning aspects and production methods Designing exhibitions and presentations Interaction of building and presentation - current museum concepts To exhibit - From the spoon to the state Phaeno Science Center in Wolfsburg New Museum in New York Literature Museum in Marbach Museum of Celtic and Roman History in Manching BMW Museum in Munich Mercedes-Benz Museum in Stuttgart Show and let show “The Rommel Myth” exhibition in Stuttgart “That's Opera” traveling exhibition “Inventioneering Architecture” traveling exhibition Museum pavilion in Pouilly-en-Auxois Exhibition pavilion for Artek in Milan Built Identity: Architecture - Design - Communication Audi Center in Munich adidas Brand Center in Herzogenaurach Baufritz exhibition building in Erkheim Proper light for presentations “Freudenhaus” optician store in Munich Whiteleys Shopping Center in London MPREIS Supermarket in Innsbruck Edeka Supermarket in Ingolstadt Noise barrier with integrated car showroom near Utrecht Exhibition hall in Paris New Trade Fair in Stuttgart Sustainably designing temporary architecture for brands Stylepark Lounge in Berlin Exhibition stand “Garment Garden” in Frankfurt am Main Exhibition design system or custom design Eternit exhibition stands in Stuttgart and Munich E.ON exhibition stand in Essen Serafini exhibition stand in Cologne Architects - Project details Authors Illustration credits The terms "exhibitions" and "displays" imply an offensive and extrovert attitude. This attitude should, of course, be inherent in exhibition and museum concepts, trade fair stands and shops. The term "exhibitions" focuses on the concept of staging content in an interior space. In contrast, "displays" represents the concept of "provision, offering". Here, for everything from a fashion boutique to a trade fair appearance, the design of which essentially conveys its corporate identity, the commercial side places a considerable role. Both positions demand the attention of the visitor, both involve the transfer of information to a wide public audience, both place emphasis on staging and require suitable architectural concepts for this. These days, along with the challenging task of an exhibition concept, the planner frequently has to face additional full-service requirements from the briefing and CI design up to and including implementation itself. How this is achieved is explained in short articles by authors from the individual fields. This valuable professional information, backed up with comprehensive project examples, details the way in which plans are successfully put into practice

From trade fair stands to museum concepts, the successful transfer of information to a wide public audience relies on effective staging and appropriate architectural design. While museum exhibitions focus on the art of communicating content, with commercial aspects tending to play a more subordinate role, the goal of trade fair stands and showrooms is to convey a brand image. And at least since large companies like BMW and Mercedes began introducing commercialized museum concepts designed to stage their brands, the phenomenon has come full circle.

Not infrequently, planners today must not only accomplish the demanding task of designing an exhibition; they must also meet full service demands, from briefings and CI design to realization. How to do this successfully is the subject of short articles by authors from the relevant fields. With extensively documented project examples organized by presentation or exhibition type, these valuable technical articles offer a detailed roadmap to practical success.

From trade fair stands to museum concepts, the successful transfer of information to a wide public audience relies on effective staging and appropriate architectural design. While museum exhibitions focus on the art of communicating content, with commercial aspects tending to play a more subordinate role, the goal of trade fair stands and showrooms is to convey a brand image. And at least since large companies like BMW and Mercedes began introducing commercialized museum concepts designed to stage their brands, the phenomenon has come full circle.

Not infrequently, planners today must not only accomplish the demanding task of designing an exhibition; they must also meet full service demands, from briefings and CI design to realization. How to do this successfully is the subject of short articles by authors from the relevant fields. With extensively documented project examples organized by presentation or exhibition type, these valuable technical articles offer a detailed roadmap to practical success.

"From trade fair stands to museum concepts, the successful transfer of information to a wide public audience relies on effective staging and appropriate architectural design. "Not infrequently, planners today must not only accomplish the demanding task of designing an exhibition; they must also meet full service demands, from briefings and CI design to realization. How to do this successfully is the subject of short articles by authors from the relevant fields. With extensively documented project examples organized by presentation or exhibition type, these valuable technical articles offer a detailed roadmap to practical success."--Jacket Practical knowlwdge from briefing to implementation