Improve your global business english: [the essential toolkit for writing and communicating across borders]

In a business world that spans several continents, it is no longer common for everyone to speak English as a first language. Whether you speak English as a first, second or even third language, intercultural business communication means that getting it right first time has never been more important for you and your organization. English can never be standardized in the global and digital marketplace; instead, we can learn how to customize business English according to our own values and culture and communicate successfully across borders. Improve Your Global Business English creates an awareness in the reader of what to avoid and how to ensure that communications are correctly understood. Very readable and hugely instructive, Improve Your Global Business English provides practical self-study with quizzes, activities and worksheets, helping you to fine-tune your written communication. By mastering the basics, defining your readers and tailoring your message to them, understanding the conventions of different media and understanding cultures, you can enhance your reputation as a truly global, modern player in today's marketplace. If you want your messages to be perceived as you intended, to retain customers or to win new ones, Improve Your Global Business English gives you the background you need. Online supporting resources for this book include supplementary video, self-test questions and answers, templates and a case study on going global Chapter - 00: Introduction Chapter - 01: Writing English for global business Chapter - 02: Why do we write in business? Chapter - 03: Deciding your business writing objectives in the digital age Chapter - 04: Common challenges in business English in a global workplace Chapter - 05: How does writing in a global economy affect us all? Chapter - 06: Writing e-mails Chapter - 07: Making an impact Chapter - 08: Using the global word power skills guide Chapter - 09: Report writing Chapter - 10: Writing agendas, notes and minutes of meetings Chapter - 11: Personal and company promotion in the digital age Chapter - 12: Using word power skills with social networking media Chapter - 13: Quality matters Chapter - 14: Writing tips for everyday business Chapter - 15: The kaleidoscope effect - further perspectives for global business English Whether you speak English as a first, second or even third language, the new global and digital economy means that getting it right has never been more important for you and your organization. With quizzes and exercises, Improve Your Global Business English will help you to enhance your reputation as a truly global player. It provides advice on a range of business writing functions to help you communicate effectively across borders. Examples from a range of International organizations such as HSBC, Adidas, KFC and the Beijing 2008 Olympics, this book will help you communicate confidently with clients and colleagues from all corners of the globe and make business happen Whether you speak English as a first, second or even third language, intercultural business communications means that getting it right has never been more important for you and your organization. English can never be standardized in the global and digital market place; instead we can learn how to customize business English according to our own values and culture and learn how to communicate successfully across borders. Improve Your Global Business English provides practical self-study with quizzes, activities and worksheets, helping you to fine-tune your written communication. By defining your Improve Your Global Business English will teach you how to communicate more effectively across borders through practical self study and relevant, contextual business situations.