Implications and Impacts of eSports on Business and Society: Emerging Research and Opportunities (Advances in E-business Research)

The global gaming market, due to numerous technological advancements in social media networking and live-streaming video, has exploded in recent years. However, this newly acquired popularity has left many industry professionals pondering a difficult enigma: How does this affect the professional world? Implications and Impacts of eSports on Business and Society: Emerging Research and Opportunities provides innovative research exploring the immersion of competitive electronic sports and applications within global marketing, business, and society. Featuring coverage on a broad range of topics such as social networking, sponsorship branding, and risk management, this book is ideally designed for sports and entertainment practitioners, communications professionals, marketers, business consultants, researchers, professionals, and students seeking current research on potential business opportunities in the eSports industry. Cover Title Page Copyright Page Book Series Table of Contents Foreword Preface Acknowledgment Chapter 1: eSports Today Chapter 2: eSports Stakeholders Chapter 3: The eSports Economy Chapter 4: eSports Media Chapter 5: eSports Sponsorship Chapter 6: eSports Gender, Race and Culture Chapter 7: eSports Health and Wellness Chapter 8: The Future of eSports Glossary Related Readings About the Authors Index Presents research exploring the immersion of competitive electronic sports and applications within global marketing, business, and society. Featuring coverage on a range of topics such as social networking and sponsorship branding, this book is aimed at anyone seeking current research on potential business opportunities in the eSports industry. "This book explores the implications of eSports and its future. It also examines topics ranging from the eSports marketplace to the direct and indirect impact on business and society"-- Provided by publisher