Имиджи организации. Восемь моделей организационного развития

This pioneering work is based on a simple premise with profound implications: All organization and management theories are based on images, or metaphors, with paradoxical effects: they can create profound insights but also great distortions. With this seminal work, Gareth Morgan shows how managers can broaden and deepen their understanding of organization and organizational problems, and use powerful new metaphors to shape new ways of working. Effective managers and professionals in all walks of life have to become skilled in the art of "reading" the situations they are attempting to organize or manage. A provocative new book on how we can see, understand, and manage organizations in new ways