Illustration: A Theoretical and Contextual Perspective: A Theoretical & Contextual Perspective (Required Reading Range)

Successful, forward-thinking illustrators no longer operate the way many did and still do, as merely colouring-in technicians, receiving briefs that are heavily directed and prescribed regarding content and overall visual concept. Nowadays, illustrators need to be educated, socially and culturally aware communicators, having knowledge, understanding and insight regarding the context within which they are working, the subject matter that they are engaged with, and to be able professionals working within the parameters and needs of the market place and target audiences. A Theoretical and Contextual Perspective is a comprehensive guide to contemporary illustration. It provides readers with an understanding of the theory, research, conceptual processing and contexts involved in illustration practice. This book describes a variety of definitions and philosophies of illustration, together with a relevant historical overview. Illustration introduces the notion of the illustrator as a socially and culturally aware an able professional with knowledge, understanding and insight regarding the context within which they are working and the subject matter that they are engaged with. "This book examines the breadth and use of illustration ... Targeting the latter stages of undergraduate development and post-graduate study there is a particular focus on theory, research, conceptual processing, visual language analysis and the contexts of illustration practice. It also introduces the concept of illustrator as a specialist or authority on a particular subject or as an originator of either fiction and/or non-fiction material"--Back cover Introduces the concept of the illustrator as a specialist or authority on a particular subject or as an originator of either fiction and/or non-fiction material. This book focuses on illustration, education and theory, in particular the latter stages of undergraduate development and post-graduate study and research. This volume introduces the concept of the illustrator as a specialist or authority on a particular subject or as an originator of either fiction and/or non-fiction material. Examples include: effective and creative written communication and authorship, academic research, art direction and design management.