If you're so clever why aren't you rich? : intellectual property ; 10 ways to take your genius to the bank

Overview: This is a business book about all aspects of trade marks, copyright, employee fraud, protecting your inventions and technology and why it is so important to understand intellectual property and what it can do for your business. Make money from your business idea, inventions, products and brands. By making the right decisions at the right times you can turn your ideas into gold. You'll learn: Winner of the 2015 Small Business Book Awards Community Choice for marketing by Small Business Trends, this book is for anyone interested in brand awareness and discovering the best way to deliver messages to the right people at the right time for maximum impact and response. From individuals to business owners and managers, this easy to read, practical guide is packed with great advice and time-saving tips, enabling small businesses to deliver top content marketing and copywriting skills in order to boost profit. You will learn: 1. How to identify your ideal customer 2. How to identify and craft key marketing messages 3. The right way to be remembered and generate a response and 4. How to write for impact, engagement and action... 'How to Get Inside Your Mind and Stay There' gives you the tools to establish, build and benefit your brand in person, print and online. Make money from your business idea, inventions, products and brands. By making the right decisions at the right times you can turn your ideas into gold. This is a business book about all aspects of trade marks, copyright, employee fraud, protecting your inventions and technology and why it is so important to understand intellectual property and what it can do for your business. You'll learn: 1. How to Spot it 2. What it's worth 3. When to share it 4. How to protect it The author, Elizabeth Ward, is an acknowledged expert in the field of intellectual property law and is the director of her own award winning legal practice Virtuoso Legal. You will not find a better book that tackles the issues around intellectual property that is written for business's by a business owner. Buy this book and start making the right decisions today!