If You're Not First, You're Last : Sales Strategies to Dominate Your Market and Beat Your Competition

During economic contractions, it becomes much more difficult to sell your products, maintain your customer base, and gain market share. Mistakes become more costly, and failure becomes a real possibility for all those who are not able to make the transition.But imagine being able to sell your products when others cannot, being able to take market share from both your competitors, and knowing the precise formulas that would allow you to expand your sales while others make excuses. __If You’re Not First, You’re Last__ is about how to sell your products and services—despite the economy—and provides the reader with ways to capitalize regardless of their product, service, or idea. Grant shares his proven strategies that will allow you to not just continue to sell, but create new products, increase margins, gain market share and much more. Key concepts in __If You’re Not First, You’re Last__ include: * Converting the Unsold to Sold * The Power Schedule to Maximize Sales * Your Freedom Financial Plan * The Unreasonable Selling Attitude

Praise for If You're Not First, You're Last

"This book is a wake-up call. While the rest of the world is complaining about problems, Grant Cardone is working on solutions. If you don't want to have regrets in your life about never reaching your dreams, read this book and light your life on fire!"
—Dr. Tony Alessandra, Hall-of-Fame Motivational Speaker and author of The Platinum Rule

"If Grant's book doesn't motivate you to think bigger, work smarter, and accomplish more than you ever thought possible, then the 'box' you're stuck in is in danger of becoming a casket! Take your dreams out of mothballs, get your game face on, and get ready for the ride of your life!"
—Dave Anderson, President, LearntoLead, and author of How to Run Your Business by THE BOOK

"I love Grant Cardone's book for one reason: it works! No theory, no magic formulas, just a step-by-step blueprint that will increase your business if you do exactly what Grant says. It worked for me."
—Warren Greshes, author of The Best Damn Sales Book Ever: 16 Rock-Solid Rules for Achieving Sales Success!

"Nearly all of the sales advice you've been taught will land you in last place. Read this book and learn how to finish first!"
—Frank Rumbauskas, New York Times bestselling author, NeverColdCall.com

"Grant Cardone's new book is a must-read if you want to be first, if you want to be the best!"
—Todd Duncan, New York Times bestselling author

If You’re Not First, You’re Last: Sales Strategies to Dominate Your Market and Beat Your Competition 3 Contents 5 Introduction 7 Chapter 1: Four Responses to Economic Contractions 17 Chapter 2: Power Base Reactivation 39 Chapter 3: Past Client Reactivation 49 Chapter 4: The Most Effective Call to Advance and Conquer 61 Chapter 5: Converting the Unsold 73 Chapter 6: Multiply through Existing Clients 87 Chapter 7: Delivering at “Wow” Levels 97 Chapter 8: The Importance of Price 105 Chapter 9: Activate Second Sale to Boost Profits 113 Chapter 10: The Value-Added Proposition 121 Chapter 11: Act Hungry 129 Chapter 12: Expand Acceptable Client Profile 137 Chapter 13: Effective Marketing Campaigns 143 Chapter 14: Repackaging for Increased Profits 153 Chapter 15: The Power Schedule to Advance and Conquer 163 Chapter 16: An Advance-and-Conquer Attitude 177 Chapter 17: Your Freedom Financial Plan 191 Chapter 18: The Most Important Skill Needed to Advance and Conquer 201 Chapter 19: The Unreasonable Attitude 215 Conclusion: How to Guarantee Your Position 225 Afterword 231 Glossary 235 Index 265 0470624353,9780470624357,0470645903,9780470645901 During economic contractions, it becomes much more difficult to sell your products, maintain your customer base, and gain market share. Mistakes become more costly, and failure becomes a real possibility for all those who are not able to make the transition. But imagine being able to sell your products when others cannot, being able to take market share from both your competitors, and knowing the precise formulas that would allow you to expand your sales while others make excuses. If You're Not First, You're Last is about how to sell your products and services -- despite the economy -- and provides the reader with ways to capitalize regardless of their product, service, or idea. Grant shares his proven strategies that will allow you to not just continue to sell, but create new products, increase margins, gain market share and much more. Key concepts in If You're Not First, You're Last include: a) Converting the Unsold to Sold; b) The Power Schedule to Maximize Sales; c) Your Freedom Financial Plan; and d) The Unreasonable Selling Attitude Four responses to economic contractions Power base re-activation Past client re-activation Most effective call to advance and conquer Converting the unsold Multiply through existing clients Delivering at wow levels The importance of price Activate second-sale technology to boost profits The value-add proposition Act hungry Expand acceptable client profile Effective marketing campaigns Repackaging for increased profits The power schedule to advance and conquer An advance and conquer attitude Your freedom financial plan The most important skill to advance and conquer The unreasonable attitude.