ICon : Steve Jobs, the greatest second act in the history of business
معرفی کتاب «ICon : Steve Jobs, the greatest second act in the history of business» نوشتهٔ Jeffrey S. Young, William L. Simon، منتشرشده توسط نشر John Wiley & Sons در سال 2005. این کتاب در فرمت epub، زبان انگلیسی ارائه شده است.
iCon takes a look at the most astounding figure in a business era noted for its mavericks, oddballs, and iconoclasts. Drawing on a wide range of sources, Jeffrey Young and William Simon provide new perspectives on the legendary creation of Apple, detail JobsвЂTMs meteoric rise, and the devastating plunge that left him not only out of Apple, but out of the computer-making business entirely. This unflinching and completely unauthorized portrait reveals both sides of JobsвЂTMs role in the remarkable rise of the Pixar animation studio, also re-creates the acrimony between Jobs and DisneyвЂTMs Michael Eisner, and examines JobsвЂTMs dramatic his rise from the ashes with his recapture of Apple. The authors examine the takeover and JobsвЂTMs reinvention of the company with the popular iMac and his transformation of the industry with the revolutionary iPod. iCon is must reading for anyone who wants to understand how the modern digital age has been formed, shaped, and refined by the most influential figure of the age–a master of three industries: movies, music, and computers. Lightning never strikes twice, but Steve Jobs has, transforming modern culture first with the Macintosh and more recently with the iPod. He has dazzled and delighted audiences with his Pixar movies. And he has bedeviled, destroyed, and demoralized hundreds of people along the way. Steve Jobs is the most interesting character of the digital age. What a long, strange journey it has been. With the mainstream success of the iPod, Pixar's string of hits and subsequent divorce from Disney, and Steve's triumphant return to Apple, his story is better than any fiction. Ten years after the leading maverick of the computer age and the king of digital cool, crashed from the height of Apple's meteoric rise, Steve Jobs rose from ashes in a Machiavellian coup that only he could have orchestrated-and has now become more famous than ever. In this encore to his classic 1987 unauthorized biography of Steve Jobs-a major bestseller- Jeffrey Young examines Jobs' remarkable resurgence, one of the most amazing business comeback stories in recent years Drawing on a wide range of sources in Silicon Valley and Hollywood, he details how Jobs put Apple back on track, first with the iMac and then with the iPod, and traces Jobs' role in the remarkable rise of the Pixar animation studio, including his rancorous feud with Disney's Michael Eisner. - Written with insider scoops and no-holds-barred style - Based on hundreds of highly unauthorized interviews with Jobs' nearest and dearest - New information on the acrimonious parting between Eisner and Jobs, the personal vendetta behind the return to Apple, and the future of iPod and the music industry Examines The Legendary Success That Steve Jobs Has Had With Pixar And His Rejuvenation Of Apple Through The Introduction Of The Imac And Ipod. Pt. 1: Flowering And Withering. Roots ; A Company Is Born ; Let's Be Pirates! ; Learning To Fail -- Pt. 2: New Beginnings. The Next Step ; Show Business ; Master Of Ceremonies ; Icon -- Pt. 3: Defining The Future. Mogul ; Breaking New Ground ; Ipod, Itunes, Therefore I Am ; Clash Of The Titans ; Showtime. Jeffrey S. Young, William L. Simon. Includes Index. Includes Bibliographical References (pages 337-344) And Index. We all tend to lose track of just how much change-as a country, a society, a civilization-Americans weathered in the twentieth century: the shock and chaos of two world wars, the hopeful uncertainty of the 1950s, the upheavals of the 1960s, the reconfigurations of the 1970s and 1980s, the technology-inspired turmoil of the 1990s.
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