اجتماع بستنی: مبارزه برای روح بن و جری

The story of Ben & Jerry’s and its controversial acquisition by Unilever, based on interviews with insiders and “rich in details” (Kirkus Reviews). Ben & Jerry’s has always been committed to an insanely ambitious three-part mission: making the world’s best ice cream, supporting progressive causes, and sharing the company’s success with all stakeholders: employees, suppliers, distributors, customers, cows, everybody. But it hasn’t been easy. This is the first book to tell the full, inside story of the inspiring rise, tragic mistakes, devastating fall, determined recovery, and ongoing renewal of one of the most iconic mission-driven companies in the world. No previous book has focused so intently on the challenges presented by staying true to that mission. No other book has explained how the company came to be sold to corporate giant Unilever or how that relationship evolved to allow Ben & Jerry’s to pursue its mission on a much larger stage. Journalist Brad Edmondson tells the story with an eye for details, dramatic moments, and memorable characters. He interviewed dozens of key figures, particularly Jeff Furman, who helped Ben and Jerry write their first business plan in 1978 and became chairman of the board in 2010. It’s a funny, sad, surprising, and ultimately hopeful story. "For more than three decades, Ben & Jerry's has been committed to an insanely ambitious three-part mission: not just making the world's best ice cream but also supporting progressive causes and sharing its success with all stakeholders--employees, suppliers, distributors, customers, cows, everybody. Living up to these beliefs is fun when you're doing it right, and it creates amazingly loyal customers, but it isn't easy. This is the first book to tell the full, inside story of the inspiring rise, tragic mistakes, devastating fall, determined recovery, and ongoing renewal of one of the most iconic mission-driven companies in the world. No previous book has focused so intently on the challenges presented by staying true to the mission as the business grew. No other book has explained how the company came to be sold to Unilever, one of the world's biggest corporations. And none has described the unprecedented contract Ben & Jerry's negotiated with Unilever to preserve the three-part mission or the complex working relationship that has allowed the company to pursue that mission on a much larger stage. Brad Edmondson tells the story with a journalist's eye for details, dramatic moments, and memorable characters. Among the dozens of key figures Edmondson interviewed, his most important source was Jeff Furman, who helped Ben and Jerry write their first business plan in 1978 and has stayed involved ever since, serving as chairman of the board since 2010. It's a funny, sad, surprising, and ultimately hopeful story."--Publisher's description The Riveting True Story of One Of the Worlds Most Iconic Mission-Driven Companies Ben & Jerrys has always been committed to an insanely ambitious three-part making the worlds best ice cream, supporting progressive causes, and sharing the companys success with all employees, suppliers, distributors, customers, cows, everybody. But it hasnt been easy. This is the first book to tell the full, inside story of the inspiring rise, tragic mistakes, devastating fall, determined recovery, and ongoing renewal of one of the most iconic mission-driven companies in the world. No previous book has focused so intently on the challenges presented by staying true to that mission. No other book has explained how the company came to be sold to corporate giant Unilever or how that relationship evolved to allow Ben & Jerrys to pursue its mission on a much larger stage. Journalist Brad Edmondson tells the story with an eye for details, dramatic moments, and memorable characters. He interviewed dozens of key figures, particularly Jeff Furman, who helped Ben and Jerry write their first business plan in 1978 and became chairman of the board in 2010. Its a funny, sad, surprising, and ultimately hopeful story. Ben & Jerry{u2019}s has always been committed to an insanely ambitious three-part mission: making the world{u2019}s best ice cream, supporting progressive causes, and sharing the company{u2019}s success with all stakeholders: employees, suppliers, distributors, customers, cows, everybody. But it hasn{u2019}t been easy. This is the first book to tell the full, inside story of the inspiring rise, tragic mistakes, devastating fall, determined recovery, and ongoing renewal of one of the most iconic mission-driven companies in the world. No previous book has focused so intently on the challenges presented by staying true to that mission. No other book has explained how the company came to be sold to corporate giant Unilever or how that relationship evolved to allow Ben & Jerry{u2019}s to pursue its mission on a much larger stage. Journalist Brad Edmondson tells the story with an eye for details, dramatic moments, and memorable characters. He interviewed dozens of key figures, particularly Jeff Furman, who helped Ben and Jerry write their first business plan in 1978 and became chairman of the board in 2010. It{u2019}s a funny, sad, surprising, and ultimately hopeful story "Ben & Jerry's has always been committed to an insanely ambitious three-part mission: making the world's best ice cream, supporting progressive causes, and sharing the company's success with all stakeholders: employees, suppliers, distributors, customers, cows, everybody. But it hasn't been easy. This is the first book to tell the full, inside story of the inspiring rise, tragic mistakes, devastating fall, determined recovery, and ongoing renewal of one of the most iconic mission-driven companies in the world. No previous book has focused so intently on the challenges presented by staying true to that mission. No other book has explained how the company came to be sold to corporate giant Unilever or how that relationship evolved to allow Ben & Jerry's to pursue its mission on a much larger stage. Journalist Brad Edmondson tells the story with an eye for details, dramatic moments, and memorable characters. He interviewed dozens of key figures, particularly Jeff Furman, who helped Ben and Jerry write their first business plan in 1978 and became chairman of the board in 2010. It's a funny, sad, surprising, and ultimately hopeful story."--Publisher's description Ben & Jerry s has always been committed to an insanely ambitious three-part mission: making the world s best ice cream, supporting progressive causes, and sharing the companys success with all stakeholders: employees, suppliers, distributors, customers, cows, everybody. But it hasn t been easy. This is the first book to tell the full, inside story of the inspiring rise, tragic mistakes, devastating fall, determined recovery, and ongoing renewal of one of the most iconic mission-driven companies in the world. No previous book has focused so intently on the challenges presented by staying true to that mission. No other book has explained how the company came to be sold to corporate giant Unilever or how that relationship evolved to allow Ben & Jerry s to pursue its mission on a much larger stage. Journalist Brad Edmondson tells the story with an eye for details, dramatic moments, and memorable characters. He interviewed dozens of key figures, particularly Jeff Furman, who helped Ben and Jerry write their first business plan in 1978 and became chairman of the board in 2010. It s a funny, sad, surprising, and ultimately hopeful story. Explores The Up-and-down History Of Ice Cream Maker Ben & Jerry's, A Company Committed To Making Great Ice Cream, Supporting Progressive Causes, And Spreading Its Wealth To Employees And Stakeholders. We're Completely Insane, And We Need Your Help! -- A New Kind Of Start-up -- Progressive Sweatshop -- Staffing The Social Mission -- Money Starts Talking -- Yo, I'm Not Your Ceo -- The Gulf Was So Wide -- Leading With Progressive Values -- Unacceptable Choices -- The Sale Agreements -- A Thousand Cuts -- Counterattack -- Pursuing Linked Prosperity -- Epilogue / By Jeff Furman -- Reflection / By Anuradha Mittal. Brad Edmondson ; Foreword By Annie Leonard ; Epilogue By Jeff Furman, Chairman, Ben & Jerry's Board Of Directors. Includes Bibliographical References (pages 268-269) And Index. Cover Contents Foreword Prologue Main Characters One: “We’re Completely Insane, and We Need Your Help!” Two: A New Kind of Start-up Three: Progressive Sweatshop Four: Staffing the Social Mission Five: Money Starts Talking Six: Yo, I’m Not Your CEO Seven: The Gulf Was So Wide Eight: Leading with Progressive Values Nine: Unacceptable Choices Ten: The Sale Agreements Eleven: A Thousand Cuts Twelve: Counterattack Thirteen: Pursuing Linked Prosperity Epilogue Reflection Notes Sources and Further Reading Photo Credits Index A B C D E F G H I J K L M N O P Q R S T U V W X Z About the Author This is the first book to tell the full inside story of the inspiring rise, tragic mistakes, devastating fall, determined recovery, and renewed social contribution and success of one of the most iconic mission-driven companies in the world: Ben & Jerry{u2019}s The Riveting True Story of One Of the World's Most Iconic Mission-Driven Companies

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