How to Start Your Own Business for Entrepreneurs : How To Start Your Own Business For Entrepreneurs

The new edition of this bestselling book for entrepreneurs has been fully updated to offer the most extensive start-up toolkit of invaluable advice and expert guidance__.__ Relevant to entrepreneurs of any experience, it covers absolutely every aspect of starting a business from bullet-proof plans to the best way to structure a business for a successful sell-on later. It includes information on brand management, customer service, marketing, financials and staffing, so you are fully prepared to set sail on your business journey. Cover Praise for How to Start Your Own Business for Entrepreneurs Contents About the author Introduction to the second edition Introduction to the second edition How to use this book Part one Before you start See your future as an entrepreneur– crystal clear How to find your biggest business opportunity How to be really sure your business idea will fly Business type – what’s possible Business structure – building in room to grow Finding the perfect place – business premises Starting up or taking over an existing enterprise Part two Planning to succeed How to write a convincing plan Where to find the money you need Advisers and mentors and why they’re important Timing is everything – how to decide when to start Part three Finding customers Where to look for the best customers How to develop the right brand and image Marketing in a nutshell Your winning marketing message How to make sure your website is a winner How to get good PR and keep on getting it Ways that anyone can be good at selling Reputation – making friends and influencing people Part four Managing your business How to do your bookkeeping without tears How to make your profits bigger Financial factors to watch as you start to grow How to minimise risk and sleep well at night Your first employee – how to take this giant leap Growing your business Measuring what matters Lifestyle or wealth – a chance to reflect and review your goals Index When you're starting up, practical advice from an expert is like gold dust. Robert Ashton has started three businesses and sold two, so he knows exactly what you need to succeed. Full of practical tips and real life case studies, this book gets straight to the point with everything you need to know to launch your business with confidence. How to Start Your Own Business for Entrepreneurs cuts out the waffle so you can: Create a bullet-proof business plan to get the backing you need Build a powerful brand, perfect for your business Discover your customers – how to find them and how to keep them Master the day-to-day tasks, including the not-so scary financials Look to the future, to ensure that your business has one The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed. The new edition of this bestselling book for entrepreneurs has been fully updated to offer the most extensive start-up toolkit of invaluable advice and expert guidance. Relevant to entrepreneurs of any experience, it covers absolutely every aspect of starting a business from bullet-proof plans to the best way to structure a business for a successful sell-on later. It includes information on brand management, customer service, marketing, financials and staffing, so you are fully prepared to set sail on your business journey. from alibris.co.uk The boundaries between traditional employment and free enterprise are becoming increasingly blurred. 'How to Start Your Own Business for Entrepreneurs' guides you as you pick your way through the no man's land that separates these two worlds