How to Start and Run a Commercial Art Gallery (Second Edition)

"A comprehensive guide." — Artspace. "Whether you are new to the business or a seasoned gallerist, it is always wise to remember the essentials." —Leigh Conner, director, Conner Contemporary Art Aspiring and new art gallery owners can find everything they need to plan and operate a successful art gallery with How to Start and Run a Commercial Art Gallery . This new edition has been updated to mark the changes in market and technology over the past decade. Edward Winkleman and Patton Hindle draw on their years of experience to explain step by step how to start your new venture. From finding the ideal locale and renovating the space to writing business plans and securing start-up capital, this helpful guide has it all. Chapters detail how to: Manage cash flow Grow your new business Hire and manage staff Attract and retain artists and clients Represent your artists Promote your gallery and artists online Select the right art fair And more How to Start and Run a Commercial Art Gallery , Second Edition, also includes sample forms, helpful tips from veteran collectors and dealers, a large section on art fairs, and a directory of art dealer associations. Front Cover Title Page Copyright Page Table of Contents Acknowledgments Introduction to the Second Edition Introduction to the First Edition Chapter 1: Education: How to Learn What You Don't Know before Opening a Commercial Art Gallery Chapter 2: Identity: Defining Your Program and Other Branding Issues Chapter 3: Business Models and Customary Practices Chapter 4: Start-Up Capital: How Much You Need and How to Get It Chapter 5: Writing a Business Plan: Pulling It All Together into an Action Strategy Chapter 6: Location and Build-Out Issues Chapter 7: Managing Cash Flow Chapter 8: Crating, Shipping, Framing, Photographing, Managing, and Insuring ArtworkChapter 9: Staffing and Management Practices Chapter 10: Promotional Efforts: Publicity and Advertising Chapter 11: Getting Expert Advice and Professional Assistance Chapter 12: Art Fairs Chapter 13: Artists: Where to Find Them, How to Keep Them Chapter 14: Collectors: Where to Find Them, How to Keep Them Chapter 15: Peerage: The Art Gallery Community Chapter 16: How the Internet Is Rapidly Changing the Art World Appendix A: The Standard Art Consignment Agreement Appendix B: Regional Art Dealer AssociationsBibliography Index "A comprehensive reference for any gallery owner."--Leigh Conner, director, Conner Contemporary Art Aspiring and new art gallery owners can find everything they need to plan and operate a successful art gallery with How to Start and Run a Commercial Art Gallery. This new edition has been updated to mark the changes in market and technology over the past decade. Edward Winkleman and Patton Hindle draw on their years of experience to explain step by step how to start your new venture. From finding the ideal locale and renovating the space to writing business plans and securing start-up capital, this helpful guide has it all. Chapters detail how to: - Manage cash flow - Grow your new business - Hire and manage staff - Attract and retain artists and clients - Represent your artists - Promote your gallery and artists online - Select the right art fair - And more How to Start and Run a Commercial Art Gallery, Second Edition, also includes sample forms, helpful tips from veteran collectors and dealers, a large section on art fairs, and a directory of art dealer associations Aspiring and new art gallery owners can find everything they need to plan and operate a successful art gallery with How to Start and Run a Commercial Art Gallery. This new edition has been updated to mark the changes in market and technology over the past decade. Edward Winkleman and Patton Hindle draw on their years of experience to explain step by step how to start your new venture. From finding the ideal locale and renovating the space to writing business plans and securing start-up capital, this helpful guide has it all. Chapters detail how to: --Manage cash flow; --Grow your new business; --Hire and manage staff; --Attract and retain artists and clients; --Represent your artists; --Promote your gallery and artists online; --Select the right art fair. Also includes sample forms, helpful tips from veteran collectors and dealers, a large section on art fairs, and a directory of art dealer associations. --|cPublisher's description