چگونه یک گالری هنری تجاری را راه‌اندازی و مدیریت کنیم

Aspiring and new art gallery owners can now find everything they need to plan and operate a successful art gallery in this comprehensive volume. Edward Winkleman draws on his years of experience to explain step by step how to start your new venture. Chapters detail how to:? write a business plan? find start-up capital? find your ideal locale? renovate the space? manage cash flow? promote and grow your new business? attract and retain artists and clients? hire and manage staff? represent your artists. How to Start and Run a Commercial Art Gallery also includes sample forms, helpfu.;Cover; How to Start and run a Commercial Art Gallery; Copyright; Contents; Dedication; Introduction; Acknowledgments; Chapter 1 Education: How to Learn What You Don't Know Before Opening a Commercial Art Gallery; Chapter 2 Identity: Defining Your Program and Other Branding Issues; Chapter 3 Business Models and Customary Practices: The Primary Market; Chapter 4 The Secondary Market; Chapter 5 Start-up Capital: How Much You Need and How to Get It; Chapter 6 Writing a Business Plan; Chapter 7 Location and Build-Out Issues; Chapter 8 Managing Cash Flow. Aspiring and new art gallery owners can now find everything they need to plan and operate a successful art gallery in this comprehensive volume. Edward Winkleman draws on his years of experience to explain step by step how to start your new venture. Chapters detail how to: #x97; write a business plan #x97; find start-up capital #x97; find your ideal locale #x97; renovate the space #x97; manage cash flow #x97; promote and grow your new business #x97; attract and retain artists and clients #x97; hire and manage staff #x97; represent your artists. How to Start and Run a Commercial Art Gallery also includes sample forms, helpful tips from veteran collectors, a large section on art fairs, and a directory of art dealers associations. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers Cover How to Start and run a Commercial Art Gallery Copyright Contents Dedication Introduction Acknowledgments Chapter 1 Education: How to Learn What You Don't Know Before Opening a Commercial Art Gallery Chapter 2 Identity: Defining Your Program and Other Branding Issues Chapter 3 Business Models and Customary Practices: The Primary Market Chapter 4 The Secondary Market Chapter 5 Start-up Capital: How Much You Need and How to Get It Chapter 6 Writing a Business Plan Chapter 7 Location and Build-Out Issues Chapter 8 Managing Cash Flow. Chapter 9 Logistics: Crating, Shipping, Framing, Photographing, Managing, and Insuring ArtworkChapter 10 Staffing and Management Practices Chapter 11 Promotional Efforts: Publicity and Advertising Chapter 12 Getting Expert Advice and Professional Assistance Chapter 13 Art Fairs Chapter 14 Artists: Where to Find Them How to Keep Them Chapter 15 Collectors: Where to Find Them How to Keep Them Chapter 16 Peerage: The Art Gallery Community Appendix A: The Standard Art Consignment Agreement Appendix B: Regional Art Dealers Associations Bibliography Index Books. Introduction Ch. 1. Education : how to learn what you don't know before opening a gallery Ch. 2. Identity : defining your program, and other branding issues Ch. 3. Business models and customary practices : the primary market Ch. 4.The secondary market Ch. 5. Start-up capital : how much you need and where to get it Ch. 6. Writing a business plan : pulling it all together into an action strategy Ch. 7. Location and build-out issues Ch. 8. Managing cash flow Ch. 9. Logistics : crating, shipping, framing, photographing, managing, and insuring artwork Ch. 10. Staffing and management practices Ch. 11. Promotional efforts : publicity and advertising Ch. 12. Getting expert advice Ch. 13. Art fairs Ch. 14. Artists : where to find them; how to keep them Ch. 15. Collectors : where to find them; how to keep them Ch. 16. Peerage : the art gallery community Appendix The standard art consignment agreement Regional art dealer associations Bibliography.

Aspiring and new art gallery owners can now find everything they need to plan and operate a successful art gallery in this comprehensive volume. Edward Winkleman draws on his years of experience to explain step by step how to start your new venture. Chapters detail how to:

write a business plan — find start-up capital — find your ideal locale — renovate the space — manage cash flow — promote and grow your new business — attract and retain artists and clients — hire and manage staff — represent your artists

How to Start and Run a Commercial Art Gallery also includes sample forms, helpful tips from veteran collectors, a large section on art fairs, and a directory of art dealers associations.

A guide to various things you need to know to set up and run your own commercial art gallery. It demystifies the day-to-day tasks involved in running a commercial gallery. It covers the steps involved in setting up, and what's involved in running a gallery.