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__For courses in business communications.__ **Students launch their careers using modern communication skills** For the past two decades, business communication has been in a constant flux, with email, web content, social media, and mobile devices changing the rules of the game. **__Business Communication Essentials:__** **__Fundamental Skills for the Mobile-Digital-Social Workplace__** equips students with the fundamental skills for a career in the modern, mobile workplace. With a balance of basic business English, communication approaches, and the latest technology, the text covers writing, listening, and presentation strategies in a contemporary manner. In the **8th Edition**, Bovee and Thill provide numerous exercises, tools, and online resources to prepare students for the new reality of mobile communications, and emerging trends, for a bright start in the business. **Also available with** **MyLab Business Communication** By combining trusted authors’ content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student. **Note**: You are purchasing a standalone product; MyLab Business Communication does not come packaged with this content. Students, if interested in purchasing this title with MyLab, ask your instructor to confirm the correct package ISBN and Course ID. Instructors, contact your Pearson representative for more information. If you would like to purchase both the physical text and MyLab Business Communication, search for: **0135246288 / 9780135246283** __**Business Communication Essentials: Fundamental Skills for the Mobile-Digital-Social Workplace Plus MyLab Business Communication with Pearson eText -- Access Card Package, 8e**__ **Package consists of:** *** 0134729404 / 9780134729404 __Business Communication Essentials: Fundamental Skills for the Mobile-Digital-Social Workplace__ * 0134732618 / 9780134732619 __MyLab Business Communication with Pearson eText -- Access Card -- for Business Communication Essentials: Fundamental Skills for the Mobile-Digital-Social Workplace__** Cover Title Page Copyright Page Dedication Page Brief Contents Contents Preface Prologue PART 1 Business Communication Foundations Chapter 1 Professional Communication in Today’s Digital, Social, Mobile World Communication Matters . . . Why Communication Is the Most Important Business Skill Communication Is Important to Your Career Communication Is Important to Your Company What Makes Business Communication Effective? Communicating as a Professional Understanding What Employers Expect from You Communicating in an Organizational Context Adopting an Audience-Centered Approach Exploring the Communication Process The Basic Communication Model The Social Communication Model The Mobile Revolution The Rise of Mobile as a Business Communication Platform How Mobile Technologies are Changing Business Communication Committing to Ethical Communication Distinguishing Ethical Dilemmas from Ethical Lapses Making Ethical Choices Communicating in a World of Diversity The Advantages and Challenges of a Diverse Workforce Key Aspects of Cultural Diversity Advice for Improving Intercultural Communication Writing for Multilingual Audiences Speaking with Multilingual Audiences Using Technology to Improve Business Communication Keeping Technology in Perspective Using Tools Productively Guarding Against Information Overload Reconnecting with People Frequently Developing Skills for Your Career The Future of Communication: Real-Time Translation What’s Your Prediction? Chapter Review and Activities Learning Objectives: Check Your Progress Test Your Knowledge Apply Your Knowledge Practice Your Skills Expand Your Skills Improve Your Grammar, Mechanics, and Usage Chapter 2 Collaboration, Interpersonal Communication, and Business Etiquette Communication Matters . . . Communicating Effectively in Teams Advantages and Disadvantages of Teams Characteristics of Effective Teams Conflict Resolution in Team Settings Collaborating on Communication Efforts Guidelines for Collaborative Writing Technologies for Collaborative Writing Giving—and Responding to—Constructive Feedback Making Your Meetings More Productive Preparing for Meetings Conducting and Contributing to Efficient Meetings Putting Meeting Results to Productive Use Using Meeting Technologies Improving Your Listening Skills Recognizing Various Types of Listening Understanding the Listening Process Overcoming Barriers to Effective Listening Improving Your Nonverbal Communication Skills Developing Your Business Etiquette Workplace Etiquette Telephone Etiquette Mobile Device Etiquette Online Etiquette Business Etiquette in Social Settings The Future of Communication: The Internet of Things What’s Your Prediction? Chapter Review and Activities Learning Objectives: Check Your Progress Test Your Knowledge Apply Your Knowledge Practice Your Skills Expand Your Skills Improve Your Grammar, Mechanics, and Usage PART 2 The Three-Step Writing Process Chapter 3 Planning Business Messages Communication Matters . . . Understanding the Three-Step Writing Process Analyzing the Situation Defining Your Purpose Developing an Audience Profile Gathering Information Uncovering Audience Needs Providing Required Information Selecting the Best Combination of Media and Channels The Most Common Media and Channel Options Factors to Consider When Choosing Media and Channels Organizing Your Message Defining Your Main Idea Limiting Your Scope Choosing Between Direct and Indirect Approaches Outlining Your Content Building Reader Interest with Storytelling Techniques The Future of Communication: Haptic Technologies What’s Your Prediction? Chapter Review and Activities Learning Objectives: Check Your Progress Test Your Knowledge Apply Your Knowledge Practice Your Skills Expand Your Skills Improve Your Grammar, Mechanics, and Usage Chapter 4 Writing Business Messages Communication Matters . . . Adapting to Your Audience: Being Sensitive to Your Audience’s Needs Adopting the “You” Attitude Maintaining Standards of Etiquette Emphasizing the Positive Using Bias-Free Language Adapting to Your Audience: Building Strong Relationships Establishing Your Credibility Projecting Your Company’s Image Adapting to Your Audience: Controlling Your Style and Tone Creating a Conversational Tone Using Plain Language Selecting Active or Passive Voice Composing Your Message: Choosing Powerful Words Balancing Abstract and Concrete Words Finding Words That Communicate Well Composing Your Message: Creating Effective Sentences Choosing from the Four Types of Sentences Using Sentence Style to Emphasize Key Thoughts Composing Your Message: Crafting Coherent Paragraphs Creating the Elements of a Paragraph Developing Paragraphs Writing Messages for Mobile Devices The Future of Communication: Machine Learning What’s Your Prediction? Chapter Review and Activities Learning Objectives: Check Your Progress Test Your Knowledge Apply Your Knowledge Practice Your Skills Expand Your Skills Improve Your Grammar, Mechanics, and Usage Chapter 5 Completing Business Messages Communication Matters . . . Revising Your Message: Evaluating the First Draft Evaluating Your Content, Organization, and Tone Evaluating, Editing, and Revising the Work of Other Writers Revising to Improve Readability Varying Sentence Length Keeping Your Paragraphs Short Using Lists and Bullets to Clarify and Emphasize Adding Headings and Subheadings Editing for Clarity and Conciseness Editing for Clarity Editing for Conciseness Producing Your Message Designing for Readability Designing Messages for Mobile Devices Proofreading Your Message Distributing Your Message The Future of Communication: Telepathic Communication What’s Your Prediction? Chapter Review and Activities Learning Objectives: Check Your Progress Test Your Knowledge Apply Your Knowledge Practice Your Skills Expand Your Skills Improve Your Grammar, Mechanics, and Usage PART 3 Brief Business Messages Chapter 6 Crafting Messages for Digital Channels Communication Matters . . . Digital Channels for Business Communication Media Choices for Brief Messages Compositional Modes for Digital and Social Media Creating Content for Social Media Optimizing Content for Mobile Devices Social Networks Business Communication Uses of Social Networks Strategies for Business Communication on Social Networks Content-Sharing Sites User-Generated Content Sites Content Curation Sites Community Q&A Sites Email Planning Email Messages Writing Email Messages Completing Email Messages Messaging The Advantages and Disadvantages of Messaging Guidelines for Successful Messaging Blogging and Microblogging Understanding the Business Applications of Blogging Adapting the Three-Step Process for Successful Blogging Microblogging Podcasting The Future of Communication: Emoticons and Emoji What’s Your Prediction? Chapter Review and Activities Learning Objectives: Check Your Progress Test Your Knowledge Apply Your Knowledge Practice Your Skills Expand Your Skills Improve Your Grammar, Mechanics, and Usage Chapter 7 Writing Routine and Positive Messages Communication Matters . . . Strategy for Routine Requests Open with Your Request Explain and Justify Your Request Request Specific Action in a Courteous Close Common Examples of Routine Requests Asking for Information or Action Asking for Recommendations Making Claims and Requesting Adjustments Strategy for Routine Replies, Routine Messages, and Positive Messages Open with the Main Idea Provide Necessary Details and Explanation End with a Courteous Close Common Examples of Routine Replies, Routine Messages, and Positive Messages Answering Requests for Information or Action Granting Claims and Requests for Adjustment Providing Recommendations and References Sharing Routine Information Writing Instructions Announcing Good News Fostering Goodwill The Future of Communication: Communication Bots What’s Your Prediction? Chapter Review and Activities Learning Objectives: Check Your Progress Test Your Knowledge Apply Your Knowledge Practice Your Skills Expand Your Skills Improve Your Grammar, Mechanics, and Usage Chapter 8 Writing Negative Messages Communication Matters . . . Using the Three-Step Writing Process for Negative Messages Step 1: Planning Negative Messages Step 2: Writing Negative Messages Step 3: Completing Negative Messages Using the Direct Approach for Negative Messages Open with a Clear Statement of the Bad News Provide Reasons and Additional Information Close on a Respectful Note Using the Indirect Approach for Negative Messages Open with a Buffer Provide Reasons and Additional Information Continue with a Clear Statement of the Bad News Close on a Respectful Note Sending Negative Messages on Routine Business Matters Making Negative Announcements on Routine Business Matters Rejecting Suggestions and Proposals Refusing Routine Requests Handling Bad News About Transactions Refusing Claims and Requests for Adjustment Sending Negative Employment Messages Refusing Requests for Recommendations Refusing Social Networking Recommendation Requests Rejecting Job Applications Giving Negative Performance Reviews Terminating Employment Sending Negative Organizational News Responding to Negative Information in a Social Media Environment The Future of Communication: Augmented Reality and Virtual Reality What’s Your Prediction? Chapter Review and Activities Learning Objectives: Check Your Progress Test Your Knowledge Apply Your Knowledge Practice Your Skills Expand Your Skills Improve Your Grammar, Mechanics, and Usage Chapter 9 Writing Persuasive Messages Communication Matters . . . Using the Three-Step Writing Process for Persuasive Messages Step 1: Planning Persuasive Messages Step 2: Writing Persuasive Messages Step 3: Completing Persuasive Messages Developing Persuasive Business Messages Framing Your Arguments Balancing the Three Types of Persuasive Appeals Reinforcing Your Position Anticipating Objections Avoiding Common Mistakes in Persuasive Communication Common Examples of Persuasive Business Messages Persuasive Requests for Action Persuasive Presentation of Ideas Persuasive Claims and Requests for Adjustments Developing Marketing and Sales Messages Planning Marketing and Sales Messages Writing Conventional Marketing and Sales Messages Writing Promotional Messages for Social Media Creating Promotional Messages for Mobile Devices Maintaining High Ethical and Legal Standards The Future of Communication: Gestural Computing What’s Your Prediction? Chapter Review and Activities Learning Objectives: Check Your Progress Test Your Knowledge Apply Your Knowledge Practice Your Skills Expand Your Skills Improve Your Grammar, Mechanics, and Usage PART 4 Longer Business Messages Chapter 10 Understanding and Planning Reports and Proposals Communication Matters . . . Applying the Three-Step Writing Process to Reports and Proposals Analyzing the Situation Gathering Information Selecting the Right Combination of Media and Channels Organizing Your Information Supporting Your Messages with Reliable Information Planning Your Research Locating Data and Information Evaluating Information Sources Using Your Research Results Conducting Secondary Research Finding Information at a Library Finding Information Online Documenting Your Sources Conducting Primary Research Conducting Surveys Conducting Interviews Planning Informational Reports Organizing Informational Reports Organizing Website Content Planning Analytical Reports Focusing on Conclusions Focusing on Recommendations Focusing on Logical Arguments Planning Proposals The Future of Communication: Emotion Recognition Software What’s Your Prediction? Chapter Review and Activities Learning Objectives: Check Your Progress Test Your Knowledge Apply Your Knowledge Practice Your Skills Expand Your Skills Improve Your Grammar, Mechanics, and Usage Chapter 11 Writing and Completing Reports and Proposals Communication Matters . . . Writing Reports and Proposals Adapting to Your Audience Drafting Report Content Drafting Proposal Content Writing for Websites and Wikis Drafting Website Content Collaborating on Wikis Illustrating Your Reports with Effective Visuals Choosing the Right Visual for the Job Designing Effective Visuals Completing Reports and Proposals Producing Formal Reports and Proposals Distributing Reports and Proposals The Future of Communication: Three-Dimensional Communication What’s Your Prediction? Chapter Review and Activities Learning Objectives: Check Your Progress Test Your Knowledge Apply Your Knowledge Practice Your Skills Expand Your Skills Improve Your Grammar, Mechanics, and Usage Chapter 12 Developing and Delivering Business Presentations Communication Matters . . . Planning a Presentation Analyzing the Situation Selecting the Best Media and Channels Organizing a Presentation Developing a Presentation Adapting to Your Audience Crafting Presentation Content Enhancing Your Presentation with Effective Visuals Choosing Structured or Free-Form Slides Designing Effective Slides Integrating Mobile Devices in Presentations Completing a Presentation Finalizing Your Slides Creating Effective Handouts Choosing Your Presentation Method Practicing Your Delivery Delivering a Presentation Overcoming Presentation Anxiety Handling Questions Responsively Embracing the Backchannel Giving Presentations Online The Future of Communication: Holograms What’s Your Prediction? Chapter Review and Activities Learning Objectives: Check Your Progress Test Your Knowledge Apply Your Knowledge Practice Your Skills Expand Your Skills Improve Your Grammar, Mechanics, and Usage PART 5 Employment Messages and Job Interviews Chapter 13 Building Careers and Writing Résumés Communication Matters . . . Finding the Ideal Opportunity in Today’s Job Market Writing the Story of You Learning to Think Like an Employer Researching Industries and Companies of Interest Translating Your General Potential into a Specific Solution for Each Employer Taking the Initiative to Find Opportunities Building Your Network Seeking Career Counseling Avoiding Career-Search Mistakes Planning Your Résumés Analyzing Your Purpose and Audience Gathering Pertinent Information Selecting the Best Media and Channels Organizing Your Résumés Around Your Strengths Addressing Areas of Concern Writing Your Résumé Keeping Your Résumé Honest Adapting Your Résumé to Your Audience Composing Your Résumé Completing Your Résumé Revising Your Résumé Producing Your Résumé Proofreading Your Résumé Distributing Your Résumé Building an Effective LinkedIn Profile The Future of Communication: Gamification What’s Your Prediction? Chapter Review and Activities Learning Objectives: Check Your Progress Test Your Knowledge Apply Your Knowledge Practice Your Skills Expand Your Skills Improve Your Grammar, Mechanics, and Usage Chapter 14 Applying and Interviewing for Employment Communication Matters . . . Submitting Your Résumé Writing Application Letters Understanding the Interviewing Process The Typical Sequence of Interviews Common Types of Interviews and Interview Questions Interview Media What Employers Look for in an Interview Preemployment Testing and Background Checks Preparing for a Job Interview Learning About the Organization Thinking Ahead About Questions Boosting Your Confidence Polishing Your Interview Style Presenting a Professional Image Being Ready When You Arrive Interviewing for Success The Warm-Up The Question-and-Answer Stage The Close Interview Notes Following Up After an Interview Follow-Up Message Message of Inquiry Request for a Time Extension Letter of Acceptance Letter Declining a Job Offer Letter of Resignation The Future of Communication: Blind Auditions What’s Your Prediction? Chapter Review and Activities Learning Objectives: Check Your Progress Test Your Knowledge Apply Your Knowledge Practice Your Skills Expand Your Skills Improve Your Grammar, Mechanics, and Usage APPENDIX A Format and Layout of Business Documents First Impressions Paper Customization Appearance Letters Standard Letter Parts Additional Letter Parts Letter Formats Envelopes Addressing The Envelope Folding to Fit International Mail Memos Reports Margins Headings Page Numbers APPENDIX B Documentation of Report Sources Chicago Humanities Style In-Text Citation—Chicago Humanities Style Bibliography—Chicago Humanities Style APA Style In-Text Citation—APA Style List of References—APA Style MLA Style In-Text Citation—MLA Style List of Works Cited—MLA Style APPENDIX C Correction Symbols Content and Style Grammar, Mechanics, and Usage Proofreading Marks Handbook of Grammar, Mechanics, and Usage Diagnostic Test of English Skills Assessment of English Skills Essentials of Grammar, Mechanics, and Usage 1.0 Grammar 1.1 Nouns 1.2 Pronouns 1.3 Verbs 1.4 Adjectives 1.5 Adverbs 1.6 Other Parts of Speech 1.7 Sentences 2.0 Punctuation 2.1 Periods 2.2 Question Marks 2.3 Exclamation Points 2.4 Semicolons 2.5 Colons 2.6 Commas 2.7 Dashes 2.8 Hyphens 2.9 Apostrophes 2.10 Quotation Marks 2.11 Parentheses and Brackets 2.12 Ellipses 3.0 Mechanics 3.1 Capitalization 3.2 Underscores and Italics 3.3 Abbreviations 3.4 Numbers 3.5 Word Division 4.0 Vocabulary 4.1 Frequently Confused Words 4.2 Frequently Misused Words 4.3 Frequently Misspelled Words 4.4 Transitional Words and Phrases Answer Key Chapter 1: Self-Assessment—Nouns Chapter 2: Self-Assessment—Pronouns Chapter 3: Self-Assessment—Verbs Chapter 4: Self-Assessment—Adjectives Chapter 5: Self-Assessment—Adverbs Chapter 6: Self-Assessment—Prepositions and Conjunctions Chapter 7: Self-Assessment—Periods, Question Marks, and Exclamation Points Chapter 8: Self-Assessment—Semicolons, Colons, and Commas Chapter 9: Self-Assessment—Commas Chapter 10: Self-Assessment—Dashes and Hyphens Chapter 11: Self-Assessment—Quotation Marks, Parentheses, Ellipses, Underscores, and Italics Chapter 12: Self-Assessment—Capitals and Abbreviations Chapter 13: Self-Assessment—Numbers Chapter 14: Self-Assessment—Vocabulary Index Before purchasing, check with your instructor to ensure you select the correct ISBN. Several versions of the MyLaband Mastering platforms exist for each title, and registrations are not transferable. To register for and use MyLab or Mastering, you may also need a Course ID, which your instructor will provide. Used books, rentals, and purchases made outside of Pearson If purchasing or renting from companies other than Pearson, the access codes for the MyLab platform may not be included, may be incorrect, or may be previously redeemed. Check with the seller before completing your purchase. For courses in business communications. This package includes MyLab Business Communication. Students launch their careers using modern communication skills For the past two decades, business communication has been in a constant flux, with email, web content, social media, and mobile devices changing the rules of the game. Business Communication Fundamental Skills for the Mobile-Digital-Social Workplace equips students with the fundamental skills for a career in the modern, mobile workplace. With a balance of basic business English, communication approaches, and the latest technology, the text covers writing, listening, and presentation strategies in a contemporary manner. In the 8th Edition , Bovee and Thill provide numerous exercises, tools, and online resources to prepare students for the new reality of mobile communications, and emerging trends, for a bright start in the business. Personalize learning with MyLab Business Communication By combining trusted authors content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student. 0135246288 / 9780135246283 Business Communication Fundamental Skills for the Mobile-Digital-Social Workplace Plus MyLab Business Communication with Pearson eText -- Access Card Package, 8e Package consists For courses in business communications. Launch your career using modern communication skills For the past two decades, business communication has been in a constant flux, with email, web content, social media, and mobile devices changing the rules of the game. Business Communication Fundamental Skills for the Mobile-Digital-Social Workplace equips you with the fundamental skills for a career in the modern, mobile workplace. With a balance of basic business English, communication approaches, and the latest technology, the text covers writing, listening, and presentation strategies in a contemporary manner. In the 8th Edition , Bovee and Thill provide numerous exercises, tools, and online resources to prepare you for the new reality of mobile communications, and emerging trends, for a bright start in the business. Also available with MyLab Business Communication By combining trusted authors content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student. You are purchasing a standalone product; MyLab Business Communication does not come packaged with this content. Students, if interested in purchasing this title with MyLab, ask your instructor to confirm the correct package ISBN and Course ID. Instructors, contact your Pearson representative for more information. If you would like to purchase both the physical text and MyLab Business Communication, search 0135246288 / 9780135246283 Business Communication Fundamental Skills for the Mobile-Digital-Social Workplace Plus MyLab Business Communication with Pearson eText Access Card Package, 8e Package consists