How to Sell Online : The Experts’ Guide To Making Your Business More Successful And Profitable Online

THE ALL-IN-ONE GUIDE TO GROWING YOUR ONLINE BUSINESS. Christer Holloman, the bestselling author and The Guardian technology expert, has lined up the leaders behind some of the most successful online retailers, and those that advise them, to reveal their best kept secrets on how to grow your online retail business. - Discover how to grow your online business for short, medium and long term growth - Find out how to acquire, retain and understand your customers - Use cost-effective sales, marketing and social media to build revenue and profile - Understand how to shape the customer journey and convert browsers into buyers - Ensure technology works for you by using the right platforms and software Visit(http://www.sell-online.co) www.sell-online.co for free extra material such as top tips, downloadable case studies, and video interviews with the leaders featured in the book and more. Make sure your online presence is searchable, usable, buyable and profitable with How to Sell Online. The all-in-one guide to growing your online business. Christer Holloman, the bestselling author and The Guardian technology expert, has lined up the leaders behind some of the most successful online retailers, and those that advise them, to reveal their best kept secrets on how to grow your online retail business. THE ALL-IN-ONE GUIDE TO GROWING YOUR ONLINE BUSINESS. Christer Holloman, the bestselling author and The Guardian technology expert, has lined up the leaders behind some of the most successful online retailers, and those that advise them, to reveal their best kept secrets on how to grow your online retail business. Discover how to grow your online business for short, medium and long term growth Find out how to acquire, retain and understand your customers Use cost-effective sales, marketing and social media to build revenue and profile Understand how to shape the customer journey and convert browsers into buyers Ensure technology works for you by using the right platforms and software Visit www.sell-online.co for free extra material such as top tips, downloadable case studies, and video interviews with the leaders featured in the book and more. Make sure your online presence is searchable, usable, buyable and profitable with How to Sell Online
THE ALL-IN-ONE GUIDE TO GROWING YOUR ONLINE BUSINESS.



Christer Holloman, the bestselling author and The Guardian technology expert, has lined up the leaders behind some of the most successful online retailers, and those that advise them, to reveal their best kept secrets on how to grow your online retail business.



• Discover how to grow your online business for short, medium and long term growth

• Find out how to acquire, retain and understand your customers

• Use cost-effective sales, marketing and social media to build revenue and profile

• Understand how to shape the customer journey and convert browsers into buyers

• Ensure technology works for you by using the right platforms and software



Visit www.sell-online.co for free extra material such as top tips, downloadable case studies, and video interviews with the leaders featured in the book and more.



Make sure your online presence is searchable, usable, buyable and profitable with How to Sell Online.
Cover......Page 1 Title Page......Page 4 Copyright Page......Page 5 Dedication......Page 6 Contents......Page 8 About the author......Page 10 Acknowledgements......Page 12 Foreword......Page 13 A Retail truths......Page 24 1 Some things never change......Page 26 2 Getting technology to work for you......Page 70 B Attracting more customers......Page 98 3 Understanding your demographics......Page 100 4 Starting to use social media and PR......Page 118 C Selling more......Page 148 5 Presenting products and services online......Page 150 6 The checkout journey......Page 184 D Surprising customer service......Page 206 7 Make your brand your customers’......Page 208 8 Deep dive: global payment alternatives......Page 240 E Key opportunities in the coming year......Page 258 9 Expert commentary: expanding internationally......Page 260 10 Inventory management......Page 278 11 Delivery delight......Page 288 12 Beefing up security......Page 300 C......Page 308 D......Page 309 G......Page 310 M......Page 311 P......Page 312 S......Page 313 V......Page 314 Z......Page 315 **THE ALL-IN-ONE GUIDE TO GROWING YOUR ONLINE BUSINESS.**Christer Holloman, the bestselling author andtechnology expert, has lined up the leaders behind some of the most successful online retailers, and those that advise them, to reveal their best kept secrets on how to grow your online retail business.**- Discover how to grow your online business for short, medium and long term growth****- Find out how to acquire, retain and understand your customers****- Use cost-effective sales, marketing and social media to build revenue and profile****- Understand how to shape the customer journey and convert browsers into buyers****- Ensure technology works for you by using the right platforms and software**Visitfor free extra material such as top tips, downloadable case studies, and video interviews with the leaders featured in the book and more.**Make sure your online presence is searchable, usable, buyable and profitable with__How to Sell__**