How to Photograph and Market Houses to Sell Fast

EBook, 2014. — 76 p. Learn How to Photograph & Market Properties to Sell & Win Your Next Listing. What Equipment is Needed, Cost, Lighting, How to Create Virtual Tours, Panoramas, Videos, and many more Tips & Tricks of the professionals! This book was written to help real estate professionals that want to “Do-It-Yourself”, and get the full picture from an insider on how to photograph a property, be it commercial, residential or even a vacant lot. This book is also intended as a crash course on marketing 101, an overview of tech tools and tips, and how to market your listings that not only sell fast, but to set you up for your next listing! Things to Consider Before Starting 6 Checking Your List and Checking It Twice: 7 Do You Have a Website? 8 Investment Cost 10 Annual Savings Potential 11 Do You Have the Right Equipment 12 The Opportunity 16 Let’s Talk Photos 17 Four Keys to Capturing Good Quality Real Estate Photos: 17 Understanding HDR Photography 19 Photographing A House to Sell! 20 The Money Shots: 21 Add to the Money List: 22 The Remaining Pictures Would Be: 23 Taking the Shot 24 Photography Techniques and Examples 25 Full Frontal 25 Interiors (use wide-angle and HDR from a corner or angle, composition is key) 27 Exterior – Backyards, Pools, Landscaping 31 To Stage or Not To Stage? 36 Video – Lights, Camera, Action! 39 Mobile Phones and Tablets 42 Virtual Tours – What You Need to Know 47 Virtual Tour Building Software 49 All about Panoramas 50 Virtual Tour Stitching Software 51 Creating or Stitching Panorama Images 52 Taking Panorama Pictures 53 You’ve Got Pictures... Let’s Talk Marketing 57 It’s a Contact Sport Folks! 58 Direct Mail 59 Email 60 Online Promotion (PPC, Organic Search) 61 Word of Mouth 62 Marketing Summary 63 12 Step Listing Program 63 In Summary: 65 SEVEN TIPS and TRICKS for Taking Pictures that SELL HOUSES 65 8 Bonus Tips (Do’s and Don’ts): 70 Final Comments: 71 About the Author 72