How to measure anything : finding the value of "intangibles" in business, third edition

**Now updated with new measurement methods and new examples, __How to Measure Anything__ shows managers how to inform themselves in order to make less risky, more profitable business decisions**This insightful and eloquent book will show you how to measure those things in your own business, government agency or other organization that, until now, you may have considered "immeasurable," including customer satisfaction, organizational flexibility, technology risk, and technology ROI. * Adds new measurement methods, showing how they can be applied to a variety of areas such as risk management and customer satisfaction * Simplifies overall content while still making the more technical applications available to those readers who want to dig deeper * Continues to boldly assert that any perception of "immeasurability" is based on certain popular misconceptions about measurement and measurement methods * Shows the common reasoning for calling something immeasurable, and sets out to correct those ideas * Offers practical methods for measuring a variety of "intangibles" * Provides an online database (www.howtomeasureanything.com) of downloadable, practical examples worked out in detailed spreadsheets Written by recognized expert Douglas Hubbard—creator of Applied Information Economics—__How to Measure Anything, Third Edition__ illustrates how the author has used his approach across various industries and how any problem, no matter how difficult, ill defined, or uncertain can lend itself to measurement using proven methods. Now Updated With New Measurement Methods And New Examples, How To Measure Anything Shows Managers How To Inform Themselves In Order To Make Less Risky, More Profitable Business Decisions This Insightful And Eloquent Book Will Show You How To Measure Those Things In Your Own Business, Government Agency Or Other Organization That, Until Now, You May Have Considered Immeasurable, Including Customer Satisfaction, Organizational Flexibility, Technology Risk, And Technology Roi. Adds New Measurement Methods, Showing How They Can Be Applied To A Variety Of Areas Such As Risk Management And Custom. How To Measure Anything; Contents; Preface To The Third Edition; About The Companion Website; Acknowledgments; About The Author; Part I The Measurement Solution Exists; Chapter 1 The Challenge Of Intangibles; The Alleged Intangibles; Yes, I Mean Anything; The Proposal: It's About Decisions; A Power Tools Approach To Measurement; A Guide To The Rest Of The Book; Chapter 2 An Intuitive Measurement Habit: Eratosthenes, Enrico, And Emily; How An Ancient Greek Measured The Size Of Earth; Estimating: Be Like Fermi; Experiments: Not Just For Adults. Notes On What To Learn From Eratosthenes, Enrico, And Emilynotes; Chapter 3 The Illusion Of Intangibles: Why Immeasurables Aren't; The Concept Of Measurement; A Definition Of Measurement: An Information Theory Version; A Variety Of Measurement Scales; Bayesian Measurement: A Pragmatic Concept For Decisions; The Object Of Measurement; The Methods Of Measurement; The Power Of Small Samples: The Rule Of Five; Even Smaller Samples: The Urn Of Mystery; Our Small-sample Intuition Versus Math; Economic Objections To Measurement; The Broader Objection To The Usefulness Of Statistics. Ethical Objections To Measurementreversing Old Assumptions; It's Been Measured Before; You Have Far More Data Than You Think; You Need Far Less Data Than You Think; Useful, New Observations Are More Accessible Than You Think; Notes; Part Ii Before You Measure; Chapter 4 Clarifying The Measurement Problem; Toward A Universal Approach To Measurement; The Unexpected Challenge Of Defining A Decision; Decision-oriented Measurements: For Scientists, Too; How To Get To A Real Decision; Requirements For A Decision; Potential Forms Of A Decision; If You Understand It, You Can Model It. Getting The Language Right: What Uncertainty And Risk Really Meanan Example Of A Clarified Decision; Notes; Chapter 5 Calibrated Estimates: How Much Do You Know Now?; Calibration Exercise; Calibration Trick: Bet Money (or Even Just Pretend To); Further Improvements On Calibration; Conceptual Obstacles To Calibration; The Effects Of Calibration Training; Notes; Chapter 6 Quantifying Risk Through Modeling; How Not To Quantify Risk; Real Risk Analysis: The Monte Carlo; An Example Of The Monte Carlo Method And Risk; Tools And Other Resources For Monte Carlo Simulations. The Risk Paradox And The Need For Better Risk Analysisnotes; Chapter 7 Quantifying The Value Of Information; The Chance Of Being Wrong And The Cost Of Being Wrong: Expected Opportunity Loss; The Value Of Information For Ranges; Beyond Yes/no: Decisions On A Continuum; The Imperfect World: The Value Of Partial Uncertainty Reduction; Perishable Information Values; Information Values For Multiple Variables; The Epiphany Equation: How The Value Of Information Changes Everything; Summarizing Uncertainty, Risk, And Information Value: The Pre-measurements; Notes; Part Iii Measurement Methods. Chapter 8 The Transition: From What To Measure To How To Measure. Douglas W. Hubbard. Includes Bibliographical References And Index.

Now updated with new measurement methods and new examples, How to Measure Anything shows managers how to inform themselves in order to make less risky, more profitable business decisions

This insightful and eloquent book will show you how to measure those things in your own business, government agency or other organization that, until now, you may have considered "immeasurable," including customer satisfaction, organizational flexibility, technology risk, and technology ROI.

• Adds new measurement methods, showing how they can be applied to a variety of areas such as risk management and customer satisfaction
• Simplifies overall content while still making the more technical applications available to those readers who want to dig deeper
• Continues to boldly assert that any perception of "immeasurability" is based on certain popular misconceptions about measurement and measurement methods
• Shows the common reasoning for calling something immeasurable, and sets out to correct those ideas
• Offers practical methods for measuring a variety of "intangibles"
• Provides an online database (www.howtomeasureanything.com) of downloadable, practical examples worked out in detailed spreadsheets

Written by recognized expert Douglas Hubbard—creator of Applied Information Economics— How to Measure Anything, Third Edition illustrates how the author has used his approach across various industries and how any problem, no matter how difficult, ill defined, or uncertain can lend itself to measurement using proven methods.

Now updated with new measurement methods and new examples, How to Measure Anything shows managers how to inform themselves in order to make less risky, more profitable business decisions This insightful and eloquent book will show you how to measure those things in your own business, government agency or other organization that, until now, you may have considered "immeasurable," including customer satisfaction, organizational flexibility, technology risk, and technology ROI. Adds new measurement methods, showing how they can be applied to a variety of areas such as risk management and customer satisfaction Simplifies overall content while still making the more technical applications available to those readers who want to dig deeper Continues to boldly assert that any perception of "immeasurability" is based on certain popular misconceptions about measurement and measurement methods Shows the common reasoning for calling something immeasurable, and sets out to correct those ideas Offers practical methods for measuring a variety of "intangibles" Provides an online database (www.howtomeasureanything.com) of downloadable, practical examples worked out in detailed spreadsheets Written by recognized expert Douglas Hubbard—creator of Applied Information Economics— How to Measure Anything, Third Edition illustrates how the author has used his approach across various industries and how any problem, no matter how difficult, ill defined, or uncertain can lend itself to measurement using proven methods. "From market research to information technology to financial reporting, How to Measure Anything reveals the power of measurement to our understanding of business and the world at large. This insightful and eloquent book will show you how to measure those things in your own business that, until now, you may have considered 'immeasurable, ' including customer satisfaction, organizational flexibility, technology risk, and technology ROI. With examples ranging from how a marine biologist measures the population of fish in a large lake to how the United States Marine Corps found out what really matters in forecasting fuel requirements for the battlefield, you will discover a 'universal approach' to measuring 'intangibles, ' along with some interesting methods for particular problems. Here, you will learn about: the Illusion of Intangibles: why immeasurables aren't; calibrated estimates: how much do you know now?; measuring risk: introduction to the Monte Carlo; sampling reality: how observing some things tells us about all; unconventional measurement instruments such as the internet, human judges, prediction markets, and more; measuring the value of information: what's it worth to measure?"--Publisher description This book shows managers how to inform themselves in order to make less risky, more profitable business decisions. This insightful and eloquent book will show you how to measure those things in your own business, government agency or other organization that, until now, you may have considered "immeasurable," including customer satisfaction, organizational flexibility, technology risk, and technology ROI. Adds new measurement methods, showing how they can be applied to a variety of areas such as risk management and customer satisfaction; Simplifies overall content while still making the more technical applications available to those readers who want to dig deeper; Continues to boldly assert that any perception of "immeasurability" is based on certain popular misconceptions about measurement and measurement methods; Shows the common reasoning for calling something immeasurable, and sets out to correct those ideas; Offers practical methods for measuring a variety of "intangibles"; Provides an online database of downloadable, practical examples worked out in detailed spreadsheets. -- Résumé de l'éditeur