How to Make Brilliant Stuff That People Love ... and Make Big Money Out of It!! : and Make Big Money Out of It

What we've got in this little book is a great approach to creating products and services that people will love. The approach is great because it's holistic and integrated. It looks at people in their entirety and at products and services in their entirety. It is simple. There are only three steps, but it is extremely thorough. It requires that we get to know our users in great detail and to make a real commitment to understanding them and addressing their needs, wants and desires in the products and services that we create for them. It also requires us to get to grips with all of the elements of design and marketing and to ensure that we address all of these in our quest to please the user. This approach is about achieving commercial success through an attention to detail, a respect for the user and a full-on commitment to pleasing them. These are the keys to making great stuff that people love and making big money out of it. HOW TO MAKE BRILLIANT STUFF THAT PEOPLE LOVE......Page 3 CONTENTS......Page 7 Acknowledgements......Page 9 1 How to Make Brilliant Stuff that People Love and Make Big Money out of It......Page 11 Three steps to success......Page 13 In search of pleasure......Page 15 Pleasure......Page 16 The four pleasures: a framework for considering pleasure with products......Page 18 Need pleasures and pleasures of appreciation......Page 21 2 Understanding People......Page 23 Understand people holistically......Page 25 Case study part 1 – Leigh Francis......Page 28 3 Understand What People Want......Page 31 Physio-pleasure......Page 33 Socio-pleasure......Page 43 Psycho-pleasure......Page 57 Ideo-pleasure......Page 71 Case study part 2 – product benefits......Page 86 4 Delivering What People Want......Page 93 Properties of products and services......Page 95 Case study part 3 – delivering product benefits......Page 105 5 Getting It Right......Page 111 Design for the persona......Page 113 Think big......Page 114 Pitfall 1: cost-benefit approaches......Page 115 Pitfall 2: art design......Page 116 Pitfall 3: commercial Darwinism......Page 118 Pitfall 4: fragmentation of the decision process......Page 119 Research the persona......Page 122 Make professional judgements......Page 123 Skill and tactics......Page 124 Go for it!......Page 125 Bibliography......Page 127 0470847115 HOW TO MAKE BRILLIANT STUFF THAT PEOPLE LOVE 3 CONTENTS 7 Acknowledgements 9 1 How to Make Brilliant Stuff that People Love and Make Big Money out of It 11 Introduction 13 Three steps to success 13 In search of pleasure 15 Pleasure 16 The four pleasures: a framework for considering pleasure with products 18 Need pleasures and pleasures of appreciation 21 2 Understanding People 23 Understand people holistically 25 Case study part 1 – Leigh Francis 28 3 Understand What People Want 31 Product benefits 33 Physio-pleasure 33 Socio-pleasure 43 Psycho-pleasure 57 Ideo-pleasure 71 Case study part 2 – product benefits 86 4 Delivering What People Want 93 Properties of products and services 95 Case study part 3 – delivering product benefits 105 5 Getting It Right 111 The three steps 113 Design for the persona 113 Think big 114 Pitfall 1: cost-benefit approaches 115 Pitfall 2: art design 116 Pitfall 3: commercial Darwinism 118 Pitfall 4: fragmentation of the decision process 119 Research the persona 122 Check you assumptions 123 Make professional judgements 123 Skill and tactics 124 Go for it! 125 Bibliography 127 Designers and marketers should know that every product or service engages their user on three levels: functionality, emotion, and aspiration. Functionality means that the object should work; the car should get you from A to B. Emotion is the feeling bound up in the object -- if the car is a sports car it should feel exciting. Aspiration is what having this object says about you -- I am an exciting, trendy person, or I am very rich! The book will also integrate the eight lifestyle trends identified in recent lifestyle research -- happening; statistics; demographics; philosophy; politics and popular culture -- and discuss how these relate to product and service design and marketing.

This book describes a marketing and design approach called "total design, "which is about not only making but marketing and promoting a good or service both successfully and profitably. It offers an integrated, holistic approach to the whole process. It's integrative because the design, marketing, and branding must give a clear and consistent story about the product. It's holistic becuase "total design" engages consumers on all levels.

Designers and marketers should know that every product or service engages their user on three levels: functionality, emotion and aspiration. This text provides an approach to creating products and services that people will love. It is an approach that is holistic and integrated - it looks at people in their entirety and at products and services in their entirety As its title suggests, this book is about how to make brilliant stuff that people love and make big money out of it.