How to Influence Anyone, Anywhere, Every Time : The Art and Science of Communication at Work

We communicate all the time. But do we have impact? Do we influence ? When you speak, do people lean in? When they hear you, do others feel impressed, challenged, motivated or inspired? Through tested frameworks and instantly applicable techniques, How to Influence Anyone, Anywhere, Every Time shows you how to use your words and your body language to engage and persuade. With this handbook, you'll learn crucial communication skills for delivering with impact in any professional setting ― be it in the boardroom, your next sales meeting or interpersonal interactions. Master how to deliver your message with conviction, confidence and clarity. Globally renowned speaking coaches Colin James and Erica Bagshaw share their proven methodology for wielding influence in any and every context. In How to Influence Anyone, Anywhere, Every Time , they show you how to systematically get and hold people’s attention ― and use your influence to achieve positive results in your organisation or business. Whether you’re working face-to-face, you need to create presence online, or you’re crafting a written message, you’ll discover the tips you need. Communicate more effectively with a tried-and-trusted process for success, using the 3 Ds: Diagnose : Who is your audience, what is the context and what is your desired outcome? Design : Get the magic 12 steps that make it easy to tailor your next communication to better engage and influence your audience. Deliver : Don't know what to do with your hands? Learn how to master body language, your voice, visual aids and even your energy for a delivery that will captivate, inspire and persuade even the toughest audience. How to Influence Anyone, Anywhere, Every Time is a must-have resource for anyone who needs to present their ideas, gain trust and bring about real change. Cover Title Page Copyright Page Contents Once upon a time ... So how does this apply to workplace communication? Influence How do we learn to communicate? Influence in the workplace What is the Colin James Method®? What is this influence thing? Thank you, Bernice McCarthy Foundation: It’s all about the Triple D Diagnose Design Delivery Part I Diagnose Chapter 1 Diagnosing the what and the who What is the context? What is the topic, subject or theme? Who is who? Big audiences Chapter 2 What is the outcome from the audience perspective? What do you want them to feel? What do you want them to think? What do you want them to do? What do you want them to commit to? Chapter 3 Begin with why Map the territory Chunking Part II Design Chapter 4 Phase one — Context First impressions Step 1: Start strong Ask a question Use a data point or numbers Tell a story Use a quote or statement Step 2: Create relevance Step 3: Introduce your concept Step 4: Manage the FODs FOD management design Chapter 5 Phase two — Connection Step 5: Self-intro Designing the self-intro Step 6: Guidelines Technology Q&A Notes, handouts, documents Participation How long? Chapter 6 Phase three — Content Step 7: Reintroduce the concept Step 8: Lay out your principles Step 9: Present details Step 10: Summarise by re-emphasising the principles Chapter 7 Phase four — Call to action Step 11: Call to action (the ask/next steps) Chapter 8 Phase five — Close Step 12: Strong close 1. Future pacing 2. Tie back to your start strong 3. Link back to the relevance and Why? Frame 4. Thank you In summary Part III Delivery Chapter 9 The power of PAVERS® Chapter 10 Physiology Posture Virtual physiology Check in with yourself Chapter 11 Gestures Handshakes Gestures in the workplace Types of gestures Final thoughts on gestures Chapter 12 Movement Anchoring Sequential anchoring Timeline anchoring Gestural anchoring Chapter 13 Facial expression Chapter 14 Auditory Voice Pace Pitch Projection Pausing Chapter 15 Language Reducing jargon The scourge of ‘-ly’ adverbs Fresh, zesty, surprising Plain language Chapter 16 Visual aids Beyond PowerPoint Mistake #1: Not setting up the slide Mistake #2: Showing the whole slide Mistake #3: Too much content Mistake #4: Slides on the whole time Mistake #5: Relying on the slides to remember your content Mistake #6: Thinking you need slides Alternatives to PowerPoint Google Slides Canva Prezi Keynote Flipcharts and whiteboards Collaboration tools Videos AI and the future Final thoughts on visual aids Chapter 17 Energy Start with body language Level of interaction How energy affects the workplace Managing energy Using energy to influence Intention Attention Emotion Humour Chapter 18 Relationships Using names Maintain eye contact Reset your respect Using questions Direct questions Rhetorical questions Chapter 19 Managing questions Input, throughput, output Managing questions in three steps Answering questions methodology Q&A structure Step 1: Acknowledge the question and the questioner by name Step 2: Create relevance for all Step 3: Answer using stories and examples Step 4: Close, check and thank Wrapping up Q&A Relationship wrap-up Chapter 20 Story The power of storytelling Stories for vision, mission and values Stories about change and overcoming resistance Stories for learning Stories for building teams Storytelling in crisis management Customer stories Real stories Relevance Keep it simple Feel something Point and link Story structure The hero’s story Three-act framework Magic formula stories The event The point The link to the outcome and message Delivering your story Stories as a tool in communicating PAVERS® practice A final word References EULA