How to Go Digital: Practical Wisdom to Help Drive Your Organization's Digital Transformation (The Digital Future of Management)

**Advice on how companies can succeed in the new digital business environment.**The most important skills a leader needs to succeed in a digital environment are not technical in nature but managerial—strategic vision, forward-looking perspective, change-oriented mindset. A company's digital transformation does not involve abandoning widget-making for app developing or pursuing “disruption” at the cost of stability. Rather, it is about adopting business processes and practices that position organizations to compete effectively in the digital environment. More important than technology implementation are strategy, talent management, organizational structure, and leadership aligned for the digital world. __How to Go Digital__ offers advice from management experts on how to steer your company into the digital future. The book will put you on the right strategic path, with articles from __MIT Sloan Management Review__ on developing a digital strategy, reframing growth for a digital world, monetizing data, and generating sustainable value from social media. Talent acquisition and retention are addressed, with articles on HR analytics, data translators, and enabling employees to become brand ambassadors outside of the office. Operational makeovers are discussed in terms of sales, services, new technologies, and innovation. **Contributors**Allan Alter, Stephen J. Andriole, Bart Baesens, Gloria Barczak, Cynthia M. Beath, Alpheus Bingham, Didier Bonnet, Chris Brady, Joseph Byrum, Marina Candi, Manuel Cebrian, Marie-Cécile Cervellon, Simon Chadwick, Sophie De Winne, Mike Forde, Gerald C. Kane, Rahul Kapoor, David Kiron, Thomas Klueter, Mary C. Lacity, Rikard Lindgren, Pamela Lirio, Tucker J. Marion, Lars Mathiassen, Pete Maulik, Paul Michelman, Narendra Mulani, Pierre Nanterme, Doug Palmer, Alex “Sandy” Pentland, Anh Nguyen Phillips, Frank T. Piller, Iyad Rahwan, Deborah L. Roberts, Jeanne W. Ross, Ina M. Sebastian, Luc Sels, James E. Short, Fredrik Svahn, Steve Todd, Leslie P. Willcocks, H. James Wilson, Barbara H. Wixom Advice on how companies can succeed in the new digital business environment. The most important skills a leader needs to succeed in a digital environment are not technical in nature but managerial -- strategic vision, forward-looking perspective, change-oriented mindset. A company's digital transformation does not involve abandoning widget-making for app developing or pursuing "disruption" at the cost of stability. Rather, it is about adopting business processes and practices that position organizations to compete effectively in the digital environment. More important than technology implementation are strategy, talent management, organizational structure, and leadership aligned for the digital world. How to Go Digital offers advice from management experts on how to steer your company into the digital future. The book will put you on the right strategic path, with articles from MIT Sloan Management Review on developing a digital strategy, reframing growth for a digital world, monetizing data, and generating sustainable value from social media. Talent acquisition and retention are addressed, with articles on HR analytics, data translators, and enabling employees to become brand ambassadors outside of the office. Operational makeovers are discussed in terms of sales, services, new technologies, and innovation. Contributors Allan Alter, Stephen J. Andriole, Bart Baesens, Gloria Barczak, Cynthia M. Beath, Alpheus Bingham, Didier Bonnet, Chris Brady, Joseph Byrum, Marina Candi, Manuel Cebrian, Marie-C'cile Cervellon, Simon Chadwick, Sophie De Winne, Mike Forde, Gerald C. Kane, Rahul Kapoor, David Kiron, Thomas Klueter, Mary C. Lacity, Rikard Lindgren, Pamela Lirio, Tucker J. Marion, Lars Mathiassen, Pete Maulik, Paul Michelman, Narendra Mulani, Pierre Nanterme, Doug Palmer, Alex "Sandy" Pentland, Anh Nguyen Phillips, Frank T. Piller, Iyad Rahwan, Deborah L. Roberts, Jeanne W. Ross, Ina M. Sebastian, Luc Sels, James E. Short, Fredrik Svahn, Steve Todd, Leslie P. Willcocks, H. James Wilson, Barbara H. Wixom Advice on how companies can succeed in the new digital business environment. The most important skills a leader needs to succeed in a digital environment are not technical in nature but managerial—strategic vision, forward-looking perspective, change-oriented mindset. A company's digital transformation does not involve abandoning widget-making for app developing or pursuing “disruption” at the cost of stability. Rather, it is about adopting business processes and practices that position organizations to compete effectively in the digital environment. More important than technology implementation are strategy, talent management, organizational structure, and leadership aligned for the digital world. How to Go Digital offers advice from management experts on how to steer your company into the digital future. The book will put you on the right strategic path, with articles from MIT Sloan Management Review on developing a digital strategy, reframing growth for a digital world, monetizing data, and generating sustainable value from social media. Talent acquisition and retention are addressed, with articles on HR analytics, data translators, and enabling employees to become brand ambassadors outside of the office. Operational makeovers are discussed in terms of sales, services, new technologies, and innovation. Contributors Allan Alter, Stephen J. Andriole, Bart Baesens, Gloria Barczak, Cynthia M. Beath, Alpheus Bingham, Didier Bonnet, Chris Brady, Joseph Byrum, Marina Candi, Manuel Cebrian, Marie-Cécile Cervellon, Simon Chadwick, Sophie De Winne, Mike Forde, Gerald C. Kane, Rahul Kapoor, David Kiron, Thomas Klueter, Mary C. Lacity, Rikard Lindgren, Pamela Lirio, Tucker J. Marion, Lars Mathiassen, Pete Maulik, Paul Michelman, Narendra Mulani, Pierre Nanterme, Doug Palmer, Alex “Sandy” Pentland, Anh Nguyen Phillips, Frank T. Piller, Iyad Rahwan, Deborah L. Roberts, Jeanne W. Ross, Ina M. Sebastian, Luc Sels, James E. Short, Fredrik Svahn, Steve Todd, Leslie P. Willcocks, H. James Wilson, Barbara H. Wixom Introduction : digital transformation might be different than you think -- Gerald C. Kane Laying the foundation -- How to develop a great digital strategy -- Jeanne W. Ross, Ina M. Sebastian, and Cynthia M. Beath Five myths about digital transformation -- Stephen J. Andriole Winning the digital talent war -- Gerald C. Kane, Doug Palmer, Anh Nguyen Phillips, and David Kiron Reframing growth strategy in a digital economy -- Didier Bonnet and Pete Maulik Building data-based value -- How to monetize your data -- Barbara H. Wixom and Jeanne W. Ross What's your data worth? -- James E. Short and Steve Todd Is your company ready for HR analytics? -- Bart Baesens, Sophie De Winne, and Luc Sels Why your company needs data translators -- Chris Brady, Mike Forde, and Simon Chadwick Operational makeovers -- Sales gets a machine-learning makeover -- H. James Wilson, Narendra Mulani, Allan Alter A new approach to automating services -- Mary C. Lacity and Leslie P. Willcocks Organizing for new technologies -- Rahul Kapoor and Thomas Klueter Mastering the digital innovation challenge -- Fredrik Svahn, Lars Mathiassen, Rikard Lindgren, and Gerald C. Kane New approaches to social media -- Finding the right role for social media in innovation -- Deborah L. Roberts and Frank T. Piller Improving analytics capabilities through crowdsourcing -- Joseph Byrum and Alpheus Bingham Beyond viral : generating sustainable value from social media -- Manuel Cebrian, Iyad Rahwan, and Alex "Sandy" Pentland When employees don't "like" their employers on social media -- Marie-Cécile Cervellon and Pamela Lirio Diving into the void -- Leading in an unpredictable world -- Pierre Nanterme, interviewed by Paul Michelman. Introduction / Gerald C. Kane -- Laying the foundation -- How to develop a great digital strategy / Jeanne W. Ross, Ina M. Sebastian, and Cynthia M. Beath -- Five myths about digital transformation / Stephen J. Andriole -- Winning the digital talent war / Gerald C. Kane, Doug Palmer, Anh Nguyen Phillips, and David Kiron -- Reframing growth strategy in a digital economy / Didier Bonnet and Pete Maulik -- Building data-based value -- How to monetize your data / Barbara H. Wixom and Jeanne W. Ross -- What's your data worth? / James E. Short and Steve Todd -- Is your company ready for HR analytics? / Bart Baesens, Sophie De Winne, and Luc Sels -- Why your company needs data translators / Chris Brady, Mike Forde, and Simon Chadwick -- Operational makeovers -- Sales gets a machine-learning makeover / H. James Wilson, Narendra Mulani, Allan Alter -- A new approach to automating services / Mary C. Lacity and Leslie P. Willcocks -- Organizing for new technologies / Rahul Kapoor and Thomas Klueter -- Mastering the digital innovation challenge / Fredrik Svahn, Lars Mathiassen, Rikard Lindgren, and Gerald C. Kane -- New approaches to social media -- Finding the right role for social media in innovation / Deborah L. Roberts and Frank T. Piller -- Improving analytics capabilities through crowdsourcing / Joseph Byrum and Alpheus Bingham -- Beyond viral : generating sustainable value from social media / Manuel Cebrian, Iyad Rahwan, and Alex Sandy Pentland -- When employees don't like their employers on social media / Marie-Cécile Cervellon and Pamela Lirio -- Diving into the void -- Leading in an unpredictable world / Pierre Nanterme, interviewed by Paul Michelman -- Contributors -- Index How to Go Digital 1 How to Develop a Great Digital Strategy 2 Five Myths about Digital Transformation 3 Winning the Digital Talent War 4 Reframing Growth Strategy in a Digital Economy 5 How to Monetize Your Data 6 What-s Your Data Worth- 7 Is Your Company Ready for HR Analytics- 8 Why Your Company Needs Data Translators 9 Sales Gets a Machine-Learning Makeover 10 A New Approach to Automating Services 11 Organizing for New Technologies 12 Mastering the Digital Innovation Challenge 13 Finding the Right Role for Social Media in Innovation 14 Improving Analytics Capabilities through Crowdsourcing 15 Beyond Viral Generating Sustainable Value from Social Media 16 When Employees Don-t -Like- Their Employers on Social Media 17 Leading in an Unpredictable World Contributors Index