How to Drive Your Competition Crazy : Creating Disruption for Fun and Profit

A rogue business strategist and Macintosh expert offers irreverent, unconventional, and extreme strategies in sales, marketing, production, and human resources to make one's company more competitive. 40,000 first printing. If you were intrigued by the title of this book, you are probably the type of business book reader who's had enough of management self-help and touchy-feely tomes, enough of how-to guides that encourage you to take the kinder, gentler approach to competitors, customers, and employees. You are ready for the gloves to come off, and the one thing you'll want in your hands when they do is the first can-do, how-to, kick-butt gonzo guide to driving your competitors off the deep end. In the time-honored tradition of the maxim "It's not how you play the game, but whether you win or lose," bestselling author of Selling the Dream and Forbes columnist Guy Kawasaki has written the definitive take-no-prisoners guide to help the Davids to beat the Goliaths. The product of Kawasaki's years of experience as an evangelist for the then-upstart Apple and as a computer guru and business strategist, How to Drive Your Competition Crazy as an invaluable source book of irreverent and sometimes extreme stratagems in sales, marketing, production, and human resources that will help your company or organization get and keep the upper hand. Whether you are launching a new company or product, consolidating your strength in the marketplace, or trying to hold your own against a competitor with greater resources, How to Drive Your Competition Crazy offers a comprehensive blueprint for success. From the initial steps of learning as much about your own company as you do about your enemy to advanced techniques like playing with your opponents' minds, Guy Kawasaki explores every facet of the premise that the best defense is a good offense. Staking territory somewhere between the arts of Zen and war, How to Drive Your Competition Crazy is a resource no company can afford to be without A Source Book Of Irreverent And Sometimes Extreme Stratagems In Sales, Marketing, Production, And Human Resources--book Jacket. Lay The Groundwork -- Mighty Opposites -- Know Thyself -- Interview: Chin-ning Chu -- Know Thy Customer -- Interview: David Kairys -- Know Thy Enemy -- Interview: Allen Kay -- Do The Right Things -- Focus On Your Customers -- Interview: Jim Olson -- Concentrate On A Decisive Point -- Turn Customers Into Evangelists -- Interview: John Spencer -- Make Good By Doing Good -- Interview: Steve Scheier -- Do Things Right -- Establish Brand Loyalty -- Make Mountains Out Of Molehills -- Interview: Jay Levinson -- Make The Competition Into A Friend -- Carry A Slingshot -- Interview: Bob Curry -- Push The Envelope -- Carpe Diem -- Draw Outside The Lines -- Interview: Stephen Wynn -- How To Drive Your Boss Crazy -- Interview: Charles Sampson -- Preserve And Protect -- Interview: Harry Eto -- A Word Before You Go. Guy Kawasaki With Michele Moreno. Includes Bibliographical References (p. [227]-230) And Index. Soundview Best Book List Whether you are launching a new company or product, consolidating your strength in the marketplace, or trying to hold your own against a competitor with greater resources, How to Drive Your Competition Crazy offers a comprehensive blueprint for success. From the initial steps of learning as much about your own company as you do about your enemy to advanced techniques like playing with your opponents' minds, Guy Kawasaki explores every facet of the premise that the best defense is a good offense. Along the way he offers instructive examples of how a wide range of companies has trounced their competitors Our dream was simple: send IBM back to the typewriter business holding its Selectric typewriter balls.