How to do everything with podcasting : [produce, release, and promote your own podcast ; understand the most effective show formats ; use podcasts for marketing, sales, and corporate communications

Reach a targeted and influential audience using the medium that's gone from underground scene to mainstream. How to Do Everything with Podcasting walks you, step by step, through the process of creating, broadcasting, and promoting your own podcast. You'll get tips for targeting your audience, refining your content, integrating various technologies, and profiting from your podcast. You'll also discover how businesses can use podcasting as a fresh, inexpensive way to communicate with customers, investors, and employees. Subscribe to, download, and listen to podcasts Get the right hardware and software Plan, record, edit, and release your own podcast Incorporate music, sweeps, interviews, and other elements Connect with listeners using blogs, live chats, and user-created content Profit from your podcast through advertising, networking, and merchandising Tap into support services for help with production, hosting, bandwidth, and more Create customer-focused or business-to-business podcasts Contents Foreword Acknowledgments Introduction Part I: Get Started With Podcasting Chapter 1 What Is Podcasting? Podcasting Defined Where Did Podcasting Come From? The Growth of Podcasting Chapter 2 Who Is Podcasting and Why The Drivers of Change So Just Who Is Podcasting? Motivations for Podcasting Chapter 3 Find Podcasts that Suit Your Interests iTunes Podcast Alley Blubrry Other Podcast Directories Chapter 4 Download and Subscribe to Podcasts Downloading Podcasts to Your Computer Chapter 5 Listen to Podcasts Listening Live Listening at Your Computer Taking Your Podcasts with You Part II: Produce Your First Podcast Chapter 6 Get the Hardware You’ll Need Microphones Mixers Connections to Your Computer Peripheral Equipment Enhancing Computer Audio The Hardware Chain: The Order of Your Connections Portable Rigs Chapter 7 Get the Software You’ll Need Recording and Editing MP3 Software RSS Editors Chapter 8 Record Your First Podcast Setting Up to Record Interviews Approaches to Recording How to Talk Chapter 9 Edit Your Podcast Light Editing More Editing Techniques and Options Saving Your Work: File Formats Editing Your ID3 Tags Chapter 10 Release Your Podcast Where to Host Your Podcast More on Domain Names Getting Your Podcast from Here to There Updating the RSS Feed The Podcast Blog Promoting Your Podcast Part III: Refining Your Podcast Chapter 11 Determine What Your Podcast Should Accomplish Greeting Card Podcasts Audio Blogs You Want to Play Music You’re on a Mission You Want to Boost Your Reputation You Want to Make a Buck Chapter 12 Define Your Audience Broadcasting Narrowcasting Chapter 13 Decide on Your Approach Hosts Interviews Special Guests Correspondents Recurring Features Switching Formats Chapter 14 Incorporate Standard Podcast Elements Audio Inserts Show Segments Web Site Elements Chapter 15 Connect with Listeners The Podcast/Blog Relationship Listener Comments Correspondents Listener-Created Show Notes Going Live Putting Faces on Members of the Community Building a Community Part IV: Make Money with Your Podcast Chapter 16 Make Money from Your Podcast Through Advertising and Other Means Donations Google AdSense Sponsorships Advertising Affiliate Programs Chapter 17 Reach Out to Podcast Networks Strength in Numbers Everyone Profits Big-Time Networks Social Networks for Podcasters Face-to-Face Meetups Chapter 18 Sell Merchandise Through Your Podcast Your Own Merchandise Somebody Else’s Merchandise A Gentle Reminder Chapter 19 Tap into Podcasting Support Services Peer-to-Peer: Podcasters Helping Podcasters Professional Podcasting Services Part V: Use a Podcast As a Business Communication Tool Chapter 20 Where Podcasting Fits in the Business World Business Podcasting Today Podcasting as a Marketing Supplement Podcasting’s Advantages The Regulatory Argument Chapter 21 Your First Business Podcasts Why Not to Podcast Strategic Communication Planning Podcasting in the Corporation Determining Your Approach Chapter 22 Podcast to Your Customers and Other Consumers Appealing to Fans and Enthusiasts Podcasting to Boost an Image of Corporate Social Responsibility Podcasting to Provide a Service Offering Support for Users of the Product Academic Podcasting Contests and Promotions Chapter 23 Podcast to Build Your Company’s Reputation What Is Reputation and Why Is It Important? Managing a Reputation with Podcasting Approaches to Audiences Podcasting in a Crisis Chapter 24 Produce a Business-to-Business Podcast What B2B Audiences Want Does a Podcast Make Sense? Some Guidelines for B2B Podcasting Chapter 25 Use Internal Podcasts in Your Business Podcasting’s Role in the Internal Communication Mix Delivering Podcasts Internally Internal Podcast Content Categories Divisional or Departmental Podcasts Employees and Portable Digital Devices Chapter 26 Use a Podcast to Help Your Small Business Compete Narrowcasting Content Directly to Your Audience Podcast Marketing Is Affordable Being Truly Competitive Case Study: Bearing Point Appendix A: Legal Considerations Copyright Elements of Your Podcast Thinking about the Elements of Your Podcast Exceptions Publicity Rights Trademark Defamation and Right to Privacy Your Rights as a Podcaster Where to Get More Information Appendix B: A Guide to Podcasting Resources Podcast Retrieval Software (Podcatchers) Podcast Directories Podcast Hosting Services Podcasting Resources on the Web Remote Recording Services Promo Hosting Podcasts Mentioned in the Book Business Podcasts Podsafe Music Resources Sound Effects Resources Voiceover Services RSS Resources RSS Newsreaders that Support Podcasts RSS Tutorials RSS Services RSS Code Editors Feed Validators Voice Over IP Resources Podcast Networks Audio Hardware Microphone Manufacturers Mixers Digital Recorders Compact Recorders Portable Recorders Headphones Telephone Recording Inline Patches Software Recording and Editing Software All-in-One Podcast Packages MP3 Software Flash-based Audio Players Local Podcasting Meetups Blogging Resources Audio Engineering Message Boards Other Resources Appendix C: Podcasting Glossary A B C D E F H I K L M N O P R S U V W X Index A B C D E F G H I J K L M N O P Q R S T U V W X Y Z Publisher's Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product. Reach a targeted and influential audience using the medium that's gone from underground scene to mainstream. How to Do Everything with Podcasting walks you, step by step, through the process of creating, broadcasting, and promoting your own podcast. You'll get tips for targeting your audience, refining your content, integrating various technologies, and profiting from your podcast. You'll also discover how businesses can use podcasting as a fresh, inexpensive way to communicate with customers, investors, and employees. This book contains extensive coverage of podcasting for business, unlike other books on the market, which focus on hobbyists. The authors produce a twice-weekly podcast on public relations and technology news, forimmediaterelease.biz. The authors reach 25,000 people each month through their podcast, blogs, and e-newsletters Explains how to find, download, and listen to podcasts on a PC, MP3 player, cell phone, or other mobile device. This book walks you step by step through the process of creating, broadcasting, and promoting podcasts. It includes tips on refining content and building an audience.