How to Do Business with the Japanese : A Complete Guide to Japanese Customs and Business Practices

Examines the relationship between Japanese society and the business community, discusses the Japanese way of doing business, and offers advice on negotiating, marketing, and advertising This book will help you avoid the culture shock that most Westerners experience in their effort to do business with the Japanese. Written by Boye Lafayette De Mente - one of the foremost authorities on Japan and Japanese-Western business relations - this second edition of How to Do Business with the Japanese is must reading for anyone who wants to succeed in dealing with the Japanese at home and abroad.