How to Create Your Own Jewelry Line: Design - Production - Finance - Marketing and More

To develop a successful jewelry line, designers have to be more than just creative artists—they have to understand the ins and outs of running a crafts business. Emilie Shapiro's detailed guide explores the many facets of creating a quality handmade collection that people will buy, including where to sell your work, how to do small-scale production, how to carry out market research and publicity, how to price and present your pieces for greatest effect, and so much more. It's the perfect primer for budding jewelry entrepreneurs. A successful jewelry designer offers a practical guide to starting your business, selling your creations, and building your brand. To develop a successful jewelry line, designers have to be more than just creative artists—they have to understand the ins and outs of running a crafts business. Emilie Shapiro's detailed guide explores the many facets of creating a quality handmade collection that people will buy, including: where to sell your work how to do small-scale production how to carry out market research and publicity how to price and present your pieces for greatest effect, and much more Includes photos "To develop a successful jewelry line, designers have to be more than just creative artists--they have to understand the ins and outs of running a crafts business. Emilie Shapiro's ... guide explores the many facets of creating a quality handmade collection that people will buy, including where to sell your work, how to do small-scale production, how to carry out market research and publicity, [and] how to price and present your pieces for greatest effect"--Amazon.com