How to Become a Master of Persuasion: Establishing Value and Convincing Your Customers of It (ISSN)

This book is perfect for everyone involved in sales who wants to be a better and more persuasive communicator. It is a practical guide that explain what motivates customers, how to identify the best things to talk about, how to control every pitch, and how to persuade customers to buy from you. Perfect for everyone involved in sales or business development who wants to become a more persuasive communicator. This practical guide explains customers' goals and motivations, how to identify the most relevant and important issues to talk about, how to take control of every pitch, and how to plan and then deliver proposals that persuade. This book is perfect for everyone involved in sales who wants to be a better and more persuasive communicator. It is a practical guide that explains what motivates customers, how to identify the best things to talk about, how to control every pitch, and how to persuade customers to buy from you