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B31559_09 Practical Generative AI with ChatGPT, Second Edition: Start your generative AI journey by using ChatGPT to maximize your productivity and creativity 1 Introduction to Generative AI Join our book community on Discord Introducing generative AI Domains of generative AI Text generation Image generation Music generation Video generation The history and current status of research 18 months later: main trends and innovations Retrieval Augmented Generation Multimodality AI Agents Small Language Models Summary References 2 OpenAI and ChatGPT: Beyond the Market Hype Join our book community on Discord Technical requirements What is OpenAI? An overview of OpenAI Playground OpenAI Models Families Trying OpenAI models in the Playground ChatGPT: the state of the art Summary References 3 Understanding Prompt Design Join our book community on Discord What is prompt engineering? Zero-, one-, and few-shot learning – typical of transformers models Principles of prompt engineering Clear Instructions Split complex tasks into subtasks Ask for justification Generate many outputs, then use the model to pick the best one Use delimiters Advanced techniques Chain of Thoughts ReAct Avoiding the risk of hidden bias and taking into account ethical considerations in ChatGPT Summary References 4 Boosting Day-to-Day Productivity with ChatGPT Join our book community on Discord Technical requirements ChatGPT as a daily assistant Generating text Improving writing skills and translation Quick information retrieval and competitive intelligence Summary 5 Developing the Future with ChatGPT Join our book community on Discord Why ChatGPT for developers? Generating, optimizing, and debugging code Generating documentation and code explainability Understanding ML model interpretability Translation among different programming languages Summary 6 Mastering Marketing with ChatGPT Join our book community on Discord Technical requirements Marketers’ need for ChatGPT New product development and the go-to-market strategy A/B testing for marketing comparison Boosting Search Engine Optimization (SEO) Sentiment analysis to improve quality and increase customer satisfaction Summary 7 Research Reinvented with ChatGPT Join our book community on Discord Researchers’ need for ChatGPT Brainstorming literature for your study Providing support for the design and framework of your experiment Generating and formatting a bibliography Generating a presentation of the study Summary References 9 Exploring GPTs Join our book community on Discord Technical requirements What are GPTs? Personal Assistant Code Assistant Marketing Assistant Research Assistant Summary References