چگونه فرعون‌ها ستاره‌های رسانه‌ای شدند: مصر باستان و فرهنگ عامه

The appearance of new media and its enormous diffusion in the last decades of the 20th century and up to the present has greatly increased and diversified the reception of Egyptian themes and motifs and Egyptian influence in various cultural spheres. So-called ‘popular’ or ‘pop’ culture (cinema, genre fiction, TV-series, comics, graffiti, computer and video games, rock and heavy music, radio serials, among others) often makes use of narratives and motifs drawn from the observation and study of ancient Egypt, updated and reinterpreted in various ways, and which is now the subject of study by scholars of Egyptology. The present monograph seeks to provide new evidence of this interdisciplinarity between Egyptology and popular culture. It explores the conscious reinterpretation of the past in the work of contemporary authors, who shape an image of the Egyptian reality that in each case is determined by their own circumstances and contexts. Abraham I. Fernández Pichel studied Egyptology at the Université Lyon II - Louis Lumière (France) and received his doctorate from the Universität Tübingen (Germany). Since 2020 he has worked as a researcher and associate professor (Egyptology) at the Center for History of the Faculty of Arts of the University of Lisbon (Portugal). His main fields of study are Egyptian religion and the hieroglyphic inscriptions of Graeco-Roman temples, as well as the intersection of Egyptology and contemporary popular culture. Cover 1 Title Page 3 Copyright Page 4 Contents Page 5 List of Contributors 7 Preface 9 “Ich mache mir die (ägyptische) Welt, wie sie mir gefällt” (Egypopcult Project) 11 Abraham I. Fernández Pichel 11 Theories on Pop Culture and Egyptology 19 José das Candeias Sales 19 The Portrayal of Ancient Egypt in Sir Terry Pratchett’s Pyramids 38 Filip Taterka 38 Pauline Gedge’s Hatshepsut: Child of the Morning 71 Maiken Mosleth King 71 The Persistent Pyramid: Exploring the Creation of Egypt as Religious Foil in Marie Corelli’s Ziska 83 Sara Woodward 83 Stephen Sommers’s The Mummy (1999): Modern Legacies of the Tutankhamun Excavations 98 Eleanor Dobson 98 Josephus as source of the Egyptian sequences in Cecil B. DeMille’s The Ten Commandments (1956) 120 Nuno Simões Rodrigues 120 From Alma-Tadema to Cecil B. DeMille: The Influence of Nineteenth-Century Painting on Classical Hollywood Films Set in Ancient Egypt 146 Guillermo Juberías Gracia 146 Some Notes on Sex, Gender and Sexualisation of Ancient Egypt in Contemporary Popular Culture 172 Abraham I. Fernández Pichel and Marc Orriols-Llonch 172 Eternally Maligned as the Power-hungry Femme Fatale: 195 Kleopatra VII in Assassin’s Creed Origins and Other Video Games 195 Tara Sewell-Lasater 195 Egypt and Role-Playing Games. Does the World of Darkness Universe Use Ancient Egyptian Sources? 215 Abraham I. Fernández Pichel and Víctor Sánchez Domínguez 215 Of Mummies and Memes: A Digital Ethnographic Approach to ‘Vernacular Egyptology’ on TikTok 235 Samuel Fernández-Pichel 235 The Road to El ojo de Nefertiti: 250 Representing Egyptian Mythology for Middle-grade Readers 250 Jesús Cañadas 250 Back cover 261 Ancient Egypt,Popular Culture,Egyptomania,Cultural Reception