چقدر می‌خواهی آن را: تسلط بر روانشناسی ذهن بر عضله و دویدن ۸۰/۲۰: قوی‌تر بدو و سریع‌تر رقابت کن با تمرین کندتر - مجموعه دو کتاب مَت فیتزجرالد

**The greatest athletic performances spring from the mind, not the body.** Elite athletes have known this for decades and now science is learning why it’s true. In his fascinating new book __How Bad Do You Want It?__, coach Matt Fitzgerald examines more than a dozen pivotal races to discover the surprising ways elite athletes strengthen their mental toughness. Fitzgerald puts you into the pulse-pounding action of more than a dozen epic races from running, cycling, triathlon, XTERRA, and rowing with thrilling race reports and revealing post-race interviews with the elites. Their own words reinforce what the research has found: strong mental fitness lets us approach our true physical limits, giving us an edge over physically stronger competitors. Each chapter explores the how and why of an elite athlete’s transformative moment, revealing powerful new psychobiological principles you can practice to flex your own mental fitness. The new psychobiological model of endurance performance shows that the most important question in endurance sports is: how bad do you want it? Fitzgerald’s fascinating book will forever change how you answer this question and show you how to master the psychology of mind over muscle. These lessons will help you push back your limits and uncover your full potential. __How Bad Do You Want It?__ reveals new psychobiological findings including: * Mental toughness determines how close you can get to your physical limit. * Bracing yourself for a tough race or workout can boost performance by 15% or more. * Champions have learned how to give more of what they have. * The only way to improve performance is by altering how you perceive effort. * Choking under pressure is a form of self-consciousness. * Your attitude in daily life is the same one you bring to sports. * There's no such thing as going as fast as you can―only going faster than before. * The fastest racecourse is the one with the loudest spectators. * Faith in your training is as important as the training itself. **Athletes featured in __How Bad Do You Want It?__**: Sammy Wanjiru, Jenny Simpson, Greg LeMond, Siri Lindley, Willie Stewart, Cadel Evans, Nathan Cohen and Joe Sullivan, Paula Newby-Fraser, Ryan Vail, Thomas Voeckler, Ned Overend, Steve Prefontaine, and last of all John “The Penguin” Bingham A guide to mental toughness from the author of 80/20 Running: “Fitzgerald's research will help you become your own sports psychologist.” —Joe Friel, endurance sports coach and author of the Training Bible seriesThe greatest athletic performances spring from the mind, not the body. Elite athletes have known this for decades and now science is learning why it's true. In How Bad Do You Want It?, coach Matt Fitzgerald examines over a dozen pivotal races to discover the surprising ways elite athletes strengthen their mental toughness. Fitzgerald puts you into the pulse-pounding action of epic races from running, cycling, triathlon, XTERRA, and rowing with race reports and revealing post-race interviews with the elites. Their words reinforce what the research has found: strong mental fitness lets us approach our true physical limits, giving us an edge over physically stronger competitors. Each chapter explores the how and why of an elite athlete's transformative moment, revealing powerful new psychobiological principles you can practice to flex your own mental fitness.The new psychobiological model of endurance performance shows that the most important question in endurance sports is: How bad do you want it? This fascinating book will forever change how you answer this question and show how to master the psychology of mind over muscle. Discover new psychobiological findings including:Mental toughness determines how close you can get to your physical limit • Bracing yourself for a tough race or workout can boost performance by 15% or more • Champions have learned how to give more of what they have • The only way to improve performance is by altering how you perceive effort • Choking under pressure is a form of self-consciousness • Your attitude in daily life is the same one you bring to sports • There's no such thing as going as fast as you can—only going faster than before • The fastest racecourse is the one with the loudest spectators • Faith in your training is as important as the training itselfFeatured athletes include: Sammy Wanjiru, Jenny Simpson, Greg LeMond, Siri Lindley, Willie Stewart, Cadel Evans, Nathan Cohen and Joe Sullivan, Paula Newby-Fraser, Ryan Vail, Thomas Voeckler, Ned Overend, Steve Prefontaine, and John “The Penguin” Bingham“Fitzgerald has been writing about the psychology of endurance performance for more than a decade now and is really one of the pioneers in terms of trying to take this body of research out of the laboratory and into the field for everyone to try.” —Runner's World

The greatest athletic performances spring from the mind, not the body. Elite athletes have known this for decades and now science is learning why it’s true. In his fascinating new book How Bad Do You Want It?, coach Matt Fitzgerald examines more than a dozen pivotal races to discover the surprising ways elite athletes strengthen their mental toughness.

Fitzgerald puts you into the pulse-pounding action of more than a dozen epic races from running, cycling, triathlon, XTERRA, and rowing with thrilling race reports and revealing post-race interviews with the elites. Their own words reinforce what the research has found: strong mental fitness lets us approach our true physical limits, giving us an edge over physically stronger competitors. Each chapter explores the how and why of an elite athlete’s transformative moment, revealing powerful new psychobiological principles you can practice to flex your own mental fitness.

The new psychobiological model of endurance performance shows that the most important question in endurance sports is: how bad do you want it? Fitzgerald’s fascinating book will forever change how you answer this question and show you how to master the psychology of mind over muscle. These lessons will help you push back your limits and uncover your full potential.

How Bad Do You Want It? reveals new psychobiological findings including:

• Mental toughness determines how close you can get to your physical limit.
• Bracing yourself for a tough race or workout can boost performance by 15% or more.
• Champions have learned how to give more of what they have.
• The only way to improve performance is by altering how you perceive effort.
• Choking under pressure is a form of self-consciousness.
• Your attitude in daily life is the same one you bring to sports.
• There's no such thing as going as fast as you can—only going faster than before.
• The fastest racecourse is the one with the loudest spectators.
• Faith in your training is as important as the training itself.

Athletes featured in How Bad Do You Want It?: Sammy Wanjiru, Jenny Simpson, Greg LeMond, Siri Lindley, Willie Stewart, Cadel Evans, Nathan Cohen and Joe Sullivan, Paula Newby-Fraser, Ryan Vail, Thomas Voeckler, Ned Overend, Steve Prefontaine, and last of all John “The Penguin” Bingham

"The greatest athletic performances spring from the mind, not the body. Elite athletes have known this for decades and now science is learning why it's true. In his fascinating new book How Bad Do You Want It?, coach Matt Fitzgerald examines more than a dozen pivotal races to discover the surprising ways elite athletes strengthen their mental toughness. Fitzgerald puts you into the pulse-pounding action of more than a dozen epic races from running, cycling, triathlon, XTERRA, and rowing with thrilling race reports and revealing post-race interviews with the elites. Their own words reinforce what the research has found: strong mental fitness lets us approach our true physical limits, giving us an edge over physically stronger competitors. Each chapter explores the how and why of an elite athlete's transformative moment, revealing powerful new psychobiological principles you can practice to flex your own mental fitness. The new psychobiological model of endurance performance shows that the most important question in endurance sports is: how bad do you want it? Fitzgerald's fascinating book will forever change how you answer this question and show you how to master the psychology of mind over muscle. These lessons will help you push back your limits and uncover your full potential. How Bad Do You Want It? reveals new psychobiological findings including: Mental toughness determines how close you can get to your physical limit. Bracing yourself for a tough race or workout can boost performance by 15% or more. Champions have learned how to give more of what they have. The only way to improve performance is by altering how you perceive effort. Choking under pressure is a form of self-consciousness. Your attitude in daily life is the same one you bring to sports. There's no such thing as going as fast as you can?only going faster than before. The fastest racecourse is the one with the loudest spectators. Faith in your training is as important as the training itself. Athletes featured in How Bad Do You Want It? : Sammy Wanjiru, Jenny Simpson, Greg LeMond, Siri Lindley, Willie Stewart, Cadel Evans, Nathan Cohen and Joe Sullivan, Paula Newby-Fraser, Ryan Vail, Thomas Voeckler, Ned Overend, Steve Prefontaine, and last of all John 'The Penguin' Bingham."--OverDrive Introduction A race is like a fire walk Brace yourself Time is on your side The art of letting go The workaround effect The gift of failure Today's weakness, tomorrow's strength The answer is inside you The group effect What do you expect Passion knows no age Is it worth it? The greatest athletics performances take place in the mind, not the body. HOW BAD DO YOU WANT IT? explores some of the greatest moments in endurance sport to reveal habits and tactics we can use to cultivate your own mental strength.