Hospitality and tourism : synergizing creativity and innovation in research : proceedings of the International Hospitality & Tourism Postgraduate Conference 2013, Shah Alam, Malaysia, 2-3 September 2013

Hospitality And Tourism - Synergizing Creativity And Innovation In Research Contains 116 Accepted Papers From The International Hospitality And Tourism Postgraduate Conference 2013 (shah Alam, Malaysia, 2–3 September 2013). The Book Presents Trends And Practical Ideas In The Area Of Hospitality And Tourism, And Is Divided Into The Sections Below: - Hospitality And Tourism Management - Hospitality And Tourism Marketing - Current Trends In Hospitality & Tourism - Technology, Advancement And Innovation In Hospitality And Tourism - Green Hospitality And Tourism - Food Service And Food Safety - Relevant Areas In Hospitality And Tourism Hospitality And Tourism - Synergizing Creativity And Innovation In Research Will Be Useful To Postgraduate Students, Academia And Professionals Involved In The Area Of Hospitality And Tourism. Content: Front Cover; Table of contents; Preface; Acknowledgements; Organizing committee; Hospitality and tourism management; Sustainable approach of fishing tourism in Kenyir Lake; An overview of Yield Management practices among the front office employees in five-star hotels; Work motivation and job satisfaction of middle level management at five-star hotels in Kuala Lumpur; Corporate Social Responsibility (CSR) activities, brand image and hotel guest retention; Strategies of travel agency in facing disintermediation; Responsible tourism: Linking perceived benefits and practices in Pangkor Island. Langkawi Island as a tourist friendly destinationTourists' perceptions toward the authenticity or unique features of Melaka traditional Malay houses as cultural heritage tourism Product; Service delay of cook to order food: How do Malaysia Gerai customers react?; The influence of career path elements and mentoring towards women employability in the Iran tourism industry; The Malay garden design concept opportunity to be developed as the tourism product; Knowledge and business strategy model; Quality work life and occupational stress in hotel industry. Creating risk management awareness in Park Guiding-a case study of Bako National Park, Sarawak, MalaysiaThe effects of POS, PSS, and OC on intention to leave in casual dining restaurants in Klang Valley area; Customer perception towards service quality of fast food restaurants in Klang Valley; Revealing the power of Appreciative Inquiry approach for rural tourism research; Training transfer: The interaction of changed behavior and co-worker support on job performance; Quality of work life among hotel executives in Malaysia. Restaurant patrons' satisfaction towards interaction quality of front-of-the-house employeesCustomer acceptance and satisfaction towards foreign workers' service quality in casual dining restaurant; Local community outlook on tourism development in Tioman Island; The perception of minimum wage towards employee job satisfaction; Tourist information center service quality: A case of Malaysia Tourism Centre (MaTiC); Hospitality and tourism marketing; Uptown night market and tourists' satisfaction; Craft souvenirs: Perceived authenticity and tourist purchase behaviour. Shopping mall attractiveness: Factors affecting consumer decision towards visitationDestination attractiveness of a theme park: A case study in Malaysia; Tourist perception on homestay programme: A case of Kuala Medang homestay; The relationship between experiential marketing and tourists' satisfaction on Kelantan food; Tourist perception on island tourism: A case of Tunku Abdul Rahman Marine Parks; The impact of food quality and its attributes on customer satisfaction at Malay restaurants. Abstract: Hospitality and Tourism - Synergizing creativity and innovation in research contains 116 accepted papers from the International Hospitality and Tourism Postgraduate Conference 2013 (Shah Alam, Malaysia, 2-3 September 2013). The book presents trends and practical ideas in the area of hospitality and tourism, and is divided into the sections below:- Hospitality and tourism management- Hospitality and tourism marketing- Current trends in hospitality & tourism- Technology, advancement and innovation in hospitality and tourism- Green hospitality and tour Hospitality and Tourism - Synergizing creativity and innovation in research contains 116 accepted papers from the International Hospitality and Tourism Postgraduate Conference 2013 (Shah Alam, Malaysia, 2 3 September 2013). The book presents trends and practical ideas in the area of hospitality and tourism, and is divided into the sections below:- Presenting trends and practical ideas in the area of hospitality and tourism, this book will be useful to postgraduate students, academia and professionals involved in these fields.