Horwath Book of Tourism

The Horwath Book of Tourism looks at the factors involved in the past and future development of tourism through the eyes of nearly 30 independent authors from Europe and America, all of them specialists in their field. The book examines the component parts of the tourism industry and seeks to present a broad picture of international tourism - one of the most dynamic industries in the world - presenting at the same time, some solutions to the problems which it faces in the next decade. Front Matter....Pages i-viii The Age of Travel....Pages 1-9 Tourism: its Economic Importance....Pages 10-25 Marketing the Tourism Product....Pages 26-34 New Destinations for Developed Countries....Pages 35-45 Tourism: Is Future Demand Changing?....Pages 46-55 Business Travel — a Boom Market....Pages 56-65 The Growth of Conferences and Incentives....Pages 66-75 The UK Holiday Market....Pages 76-86 The Development of New Tourism Products....Pages 87-97 Transport — the Vital Links....Pages 98-107 Tourism Facing Change....Pages 108-127 Factors Affecting Tourism....Pages 128-135 Packaging the Tourism Product....Pages 136-144 The Retail Travel Shop....Pages 145-152 The USA — a Major Tourism Generator....Pages 153-173 The UK Hotel Industry....Pages 174-184 The European and International Hotel Industry....Pages 185-193 The Service Challenge....Pages 194-200 Manning the Tourism and Leisure Industry....Pages 201-218 Hotel Technology: Key to Survival....Pages 219-224 Food — the Vital Ingredient....Pages 225-229 Role of Government and Local Authorities in UK Tourism....Pages 230-239 Growth of Tourism: Can the Environment Cope?....Pages 240-246 Managing the Future....Pages 247-257 Back Matter....Pages 259-264 This discusses the factors involved in the past and future development of tourism through the eyes of 30 authors from Europe and America, all of them specialists in their field. It examines the component parts of the tourism industry and seeks to present a broad picture of international tourism.